Set up an optimization group

Pool Shopee campaigns under one budget and let DataGlass split it every day toward profit.

Use it when you run several Shopee Product Ads or GMV Max campaigns and tune each by hand. A group shares one budget decision instead.

Ads15 min

Read more

Planning your groupsCreating a groupChoosing an objectiveBudget and limits

What you get

Campaigns that share one budget, re-split every night by the objective you chose. See How the run works for what each run does.

Works on

  • Shopee
    Runs on your connected Shopee shops.

Starter prompt

Which of my Shopee ad campaigns compete for the same shoppers and could share one budget? Suggest how to group them and which objective (profit, GMV or orders) fits each group. Do not create or change anything.

Steps

  1. Decide what belongs together: products that compete for the same shopper, with the same goal. See Planning your groups.
  2. In Ads, click New group. Choose Create product ads to launch fresh campaigns, or Use existing ads to pull in campaigns you already run. See Creating a group.
  3. Name the group and set its spending limits: a Group Monthly Budget, a Group Daily Budget, or neither. Leaving both empty lets the model size each day. See Budget and limits.
  4. In Global settings, pick the objective in the Strategy box: Profit (the default), GMV or Orders. See Choosing an objective.
  5. Click Create group. It becomes active immediately, and new product campaigns are created on the platform as part of that save.

Related use cases

Automate ad adjustments with rules

Let a rule tighten a ROAS target or raise a budget when a metric crosses a line you set.

automationrulesROAS target

Budget ads on True ROAS

Judge each campaign by the profit it brings, not the ROAS the marketplace reports.

True ROASadscampaigns

Check whether ads are cannibalizing orders

See whether extra ad spend grows your order book or only relabels orders you would have won anyway.

cannibalizationadsShopee