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All rights reserved.",{"text":651,"caption":652},"Measure what you keep, and then grow what you measure.","The DataGlass team",{"label":654,"prompt":655,"assistants":656},"Ask AI about DataGlass","I want to learn how to use DataGlass, a decision engine for Shopee, Lazada and TikTok Shop sellers that optimizes ads, pricing and promotions for true profit. Use web search to read the DataGlass docs at https:\u002F\u002Flearn.dataglasslabs.com\u002Fdocs (with an agent-readable summary at https:\u002F\u002Flearn.dataglasslabs.com\u002Fllms.txt), then explain what DataGlass does, how to get started and which guides to read first.",[657,661,665],{"label":658,"icon":659,"url":660},"ChatGPT","chatgpt","https:\u002F\u002Fchatgpt.com\u002F?prompt={prompt}",{"label":662,"icon":663,"url":664},"Claude","claude","https:\u002F\u002Fclaude.ai\u002Fnew?q={prompt}",{"label":666,"icon":667,"url":668},"Perplexity","perplexity","https:\u002F\u002Fwww.perplexity.ai\u002Fsearch?q={prompt}",{"sections":670,"navLabel":683,"openApp":643,"search":684},[671,674,675,677,679,681],{"key":672,"label":673},"home","Home",{"key":7,"label":5},{"key":676,"label":617},"use-cases",{"key":678,"label":620},"training",{"key":680,"label":77},"releases",{"key":682,"label":623},"resources","Sections","Start searching",{"label":686},"Region and language",{},"en\u002Fchrome","mobUs3s2Zj3jKhQlnWk_tray3mh7L0ptp0ZGYXlK4NA",{"id":691,"title":387,"body":692,"description":1013,"draft":11,"draftReason":1014,"extension":1015,"layout":1014,"meta":1016,"navigation":1017,"path":388,"platforms":1018,"rawbody":1020,"seo":1021,"stem":389,"__hash__":1022},"docs_en\u002Fdocs\u002F03.growth\u002F04.optimization-groups\u002Findex.md",{"type":693,"value":694,"toc":1004},"minimark",[695,703,708,713,724,728,736,814,821,830,834,837,908,945,955,959,987],[696,697,698,702],"p",{},[699,700,701],"strong",{},"An optimization group is a set of campaigns that share one budget decision."," Instead of tuning each campaign by hand, you say what to maximize and what you are willing to spend, and DataGlass decides how much the group spends and how that spend is split — re-solved every night, and steppable within the day.",[704,705,707],"h2",{"id":706},"where-to-find-it","Where to find it",[696,709,710,712],{},[699,711,363],{}," is the groups table. It lists every campaign in the shop, grouped. Each campaign belongs to exactly one group, and a campaign DataGlass has not grouped yet gets its own single-campaign group, so nothing is left unmanaged.",[696,714,715,716,719,720,723],{},"Groups hold a Shopee shop's ",[699,717,718],{},"Product Ads"," and ",[699,721,722],{},"GMV Max"," campaigns.",[704,725,727],{"id":726},"the-four-budget-layers","The four budget layers",[696,729,730,731,735],{},"The thing that surprises most sellers is that a group does not have ",[732,733,734],"em",{},"one"," budget. It has a stack, and each layer is optional. Where you set nothing, the model chooses the amount.",[737,738,739,755],"table",{},[740,741,742],"thead",{},[743,744,745,749,752],"tr",{},[746,747,748],"th",{},"Layer",[746,750,751],{},"Where you set it",[746,753,754],{},"What it does",[756,757,758,771,783,799],"tbody",{},[743,759,760,766,768],{},[761,762,763],"td",{},[699,764,765],{},"Group Monthly Budget",[761,767,403],{},[761,769,770],{},"The most the group may spend across the whole month",[743,772,773,778,780],{},[761,774,775],{},[699,776,777],{},"Group Daily Budget",[761,779,403],{},[761,781,782],{},"The amount, or the ceiling, for an ordinary day",[743,784,785,790,796],{},[761,786,787],{},[699,788,789],{},"Day lock \u002F day ceiling",[761,791,792],{},[793,794,795],"a",{"href":438},"Monthly Setting",[761,797,798],{},"One date's own amount, replacing the daily layer for that date",[743,800,801,806,811],{},[761,802,803],{},[699,804,805],{},"Change points",[761,807,808],{},[793,809,810],{"href":443},"Timeline",[761,812,813],{},"A running day-to-date ceiling that steps up as the day goes on",[696,815,816,817,820],{},"Below all of that sits ",[699,818,819],{},"Campaign Daily Budget"," — an optional per-campaign ceiling so one member cannot take too large a share.",[696,822,823,825,826,829],{},[793,824,408],{"href":409}," walks the stack in full, including ",[699,827,828],{},"budget mode",": whether an amount is a ceiling you may end up under, or a target the group spends in full.",[704,831,833],{"id":832},"the-group-page","The group page",[696,835,836],{},"Open a group and you get six tabs.",[737,838,839,849],{},[740,840,841],{},[743,842,843,846],{},[746,844,845],{},"Tab",[746,847,848],{},"What lives there",[756,850,851,860,869,878,888,898],{},[743,852,853,857],{},[761,854,855],{},[699,856,795],{},[761,858,859],{},"The month plan calendar. Open a day to lock its amount, pause it, or tell DataGlass to expect extra demand",[743,861,862,866],{},[761,863,864],{},[699,865,403],{},[761,867,868],{},"The defaults every day inherits, in three boxes: Budget, Strategy and Advanced",[743,870,871,875],{},[761,872,873],{},[699,874,810],{},[761,876,877],{},"Change points that step the group's settings through the day",[743,879,880,885],{},[761,881,882],{},[699,883,884],{},"Automation",[761,886,887],{},"IF\u002FTHEN rules that watch a metric and change a setting",[743,889,890,895],{},[761,891,892],{},[699,893,894],{},"Campaigns",[761,896,897],{},"The members, what each is doing on the platform, and its allocation",[743,899,900,905],{},[761,901,902],{},[699,903,904],{},"Run history",[761,906,907],{},"Every solve, what it produced, and whether it reached the platform",[696,909,910,912,913,916,917,719,920,922,923,916,926,929,930,933,934,922,937,940,941,944],{},[793,911,403],{"href":404}," holds three boxes. ",[699,914,915],{},"Budget"," sets the ",[793,918,919],{"href":409},"limits and mode",[793,921,270],{"href":413},". ",[699,924,925],{},"Strategy",[793,927,928],{"href":418},"objective",", the ",[793,931,932],{"href":423},"constraint"," and the ",[793,935,936],{"href":428},"distribution",[699,938,939],{},"Advanced"," sets ",[793,942,943],{"href":433},"pacing and rebalancing",".",[696,946,947,948,951,952,944],{},"Above the tabs sit the group's figures — status, campaign count, profit, spend, ROAS, PA-ROAS and Group Daily Budget — plus the ",[699,949,950],{},"Auto Bid"," switch and ",[699,953,954],{},"End group",[704,956,958],{"id":957},"why-group-at-all","Why group at all",[960,961,962,969,975,981],"ul",{},[963,964,965,968],"li",{},[699,966,967],{},"One budget, many campaigns."," A weak campaign stops draining budget a strong one could use.",[963,970,971,974],{},[699,972,973],{},"Every day, not every quarter."," The split is recomputed nightly against fresh performance.",[963,976,977,980],{},[699,978,979],{},"A boundary you choose, at the grain you care about."," A month, an ordinary day, one big sale day, or an hour of that day.",[963,982,983,986],{},[699,984,985],{},"Nothing is left unmanaged."," Every campaign in the shop sits in a group, even if it is a group of one.",[988,989,991],"callout",{"icon":990},"i-lucide-info",[696,992,993,994,719,996,998,999,719,1001,1003],{},"New to this? Read ",[793,995,393],{"href":394},[793,997,398],{"href":399},", then ",[793,1000,417],{"href":418},[793,1002,408],{"href":409},". The Timeline and Automation tabs are worth leaving alone until the nightly run is doing what you expect.",{"title":1005,"searchDepth":1006,"depth":1006,"links":1007},"",3,[1008,1010,1011,1012],{"id":706,"depth":1009,"text":707},2,{"id":726,"depth":1009,"text":727},{"id":832,"depth":1009,"text":833},{"id":957,"depth":1009,"text":958},"Pool campaigns under one budget decision and let DataGlass re-split it — every month, every day, and within the day.",null,"md",{},{"title":10,"icon":65},[1019],"shopee","---\ntitle: Optimization groups\ndescription: Pool campaigns under one budget decision and let DataGlass re-split it — every month, every day, and within the day.\nplatforms:\n  - shopee\nnavigation:\n  title: Overview\n  icon: i-material-symbols-ad-group-rounded\n---\n\n**An optimization group is a set of campaigns that share one budget decision.** Instead of tuning each campaign by hand, you say what to maximize and what you are willing to spend, and DataGlass decides how much the group spends and how that spend is split — re-solved every night, and steppable within the day.\n\n## Where to find it\n\n**Ads** is the groups table. It lists every campaign in the shop, grouped. Each campaign belongs to exactly one group, and a campaign DataGlass has not grouped yet gets its own single-campaign group, so nothing is left unmanaged.\n\nGroups hold a Shopee shop's **Product Ads** and **GMV Max** campaigns.\n\n## The four budget layers\n\nThe thing that surprises most sellers is that a group does not have *one* budget. It has a stack, and each layer is optional. Where you set nothing, the model chooses the amount.\n\n| Layer | Where you set it | What it does |\n| --- | --- | --- |\n| **Group Monthly Budget** | Global settings | The most the group may spend across the whole month |\n| **Group Daily Budget** | Global settings | The amount, or the ceiling, for an ordinary day |\n| **Day lock \u002F day ceiling** | [Monthly Setting](\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fmonthly-plan) | One date's own amount, replacing the daily layer for that date |\n| **Change points** | [Timeline](\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fschedule) | A running day-to-date ceiling that steps up as the day goes on |\n\nBelow all of that sits **Campaign Daily Budget** — an optional per-campaign ceiling so one member cannot take too large a share.\n\n[Budget and limits](\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fbudget-and-limits) walks the stack in full, including **budget mode**: whether an amount is a ceiling you may end up under, or a target the group spends in full.\n\n## The group page\n\nOpen a group and you get six tabs.\n\n| Tab | What lives there |\n| --- | --- |\n| **Monthly Setting** | The month plan calendar. Open a day to lock its amount, pause it, or tell DataGlass to expect extra demand |\n| **Global settings** | The defaults every day inherits, in three boxes: Budget, Strategy and Advanced |\n| **Timeline** | Change points that step the group's settings through the day |\n| **Automation** | IF\u002FTHEN rules that watch a metric and change a setting |\n| **Campaigns** | The members, what each is doing on the platform, and its allocation |\n| **Run history** | Every solve, what it produced, and whether it reached the platform |\n\n[Global settings](\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fglobal-settings) holds three boxes. **Budget** sets the [limits and mode](\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fbudget-and-limits) and [Growth](\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fgrowth). **Strategy** sets the [objective](\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fchoosing-an-objective), the [constraint](\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fconstraints) and the [distribution](\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fallocation-preference). **Advanced** sets [pacing and rebalancing](\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fpacing-and-rebalancing).\n\nAbove the tabs sit the group's figures — status, campaign count, profit, spend, ROAS, PA-ROAS and Group Daily Budget — plus the **Auto Bid** switch and **End group**.\n\n## Why group at all\n\n- **One budget, many campaigns.** A weak campaign stops draining budget a strong one could use.\n- **Every day, not every quarter.** The split is recomputed nightly against fresh performance.\n- **A boundary you choose, at the grain you care about.** A month, an ordinary day, one big sale day, or an hour of that day.\n- **Nothing is left unmanaged.** Every campaign in the shop sits in a group, even if it is a group of one.\n\n::callout{icon=\"i-lucide-info\"}\nNew to this? Read [Planning your groups](\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fplanning-your-groups) and [Creating a group](\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fcreating-a-group), then [Choosing an objective](\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fchoosing-an-objective) and [Budget and limits](\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fbudget-and-limits). The Timeline and Automation tabs are worth leaving alone until the nightly run is doing what you expect.\n::\n",{"title":387,"description":1013},"AHtYs4rzxshIBSTvXmgtXXI9KtvuR9APWsD33BP3LMo",{"data":1024,"body":1025},{},{"type":1026,"children":1027},"root",[1028],{"type":1029,"tag":696,"props":1030,"children":1031},"element",{},[1032],{"type":1033,"value":1013},"text",1792785095789]