[{"data":1,"prerenderedAt":871},["ShallowReactive",2],{"learn-chrome-th":3,"nav-th":114,"page-th-training":677,"training-hands-on-\u002Fth\u002Ftraining\u002Fhands-on\u002Fbudget-ads-on-true-roas":762},{"id":4,"docsPage":5,"docsSidebar":15,"docsTabs":17,"extension":19,"footer":20,"header":92,"localeSwitch":109,"meta":111,"stem":112,"__hash__":113},"chrome_th\u002Fth\u002Fchrome.yml",{"onThisPage":6,"copyPage":7,"copied":8,"copyMenu":9,"copyMarkdownLink":10,"linkCopied":8,"viewMarkdown":11,"openChatGpt":12,"openClaude":13,"platforms":14},"บนหน้านี้","คัดลอกหน้า","คัดลอกแล้ว","ตัวเลือกการคัดลอกเพิ่มเติม","คัดลอกลิงก์ Markdown","ดูเป็น Markdown","เปิดใน ChatGPT","เปิดใน Claude","ใช้ได้กับ",{"label":16},"เมนูเอกสาร",{"ariaLabel":18},"หมวดเอกสาร","yml",{"ariaLabel":21,"columns":22,"legal":72,"quote":73,"askAi":76},"ส่วนท้าย",[23,38,50,60],{"label":24,"children":25},"เรียนรู้",[26,29,32,35],{"label":27,"to":28},"เอกสาร","\u002Fdocs",{"label":30,"to":31},"ตัวอย่างการใช้งาน","\u002Fuse-cases",{"label":33,"to":34},"การฝึกอบรม","\u002Ftraining",{"label":36,"to":37},"แหล่งข้อมูล","\u002Fresources",{"label":39,"children":40},"สำหรับนักพัฒนา",[41,44,47],{"label":42,"to":43},"ผู้ช่วย AI","\u002Fdocs\u002Fai-and-api\u002Fassistants",{"label":45,"to":46},"API","\u002Fdocs\u002Fai-and-api\u002Fapi\u002Fgetting-started",{"label":48,"to":49},"Open Platform","\u002Fdocs\u002Fadministration\u002Faccount\u002Fopen-platform",{"label":51,"children":52},"อัปเดต",[53,56],{"label":54,"to":55},"อัปเดตล่าสุด","\u002Freleases",{"label":57,"to":58,"target":59},"บทความ","https:\u002F\u002Fwww.dataglasslabs.com\u002Fblog","_blank",{"label":61,"children":62},"DataGlass",[63,66,69],{"label":64,"to":65,"target":59},"เปิด DataGlass","https:\u002F\u002Fapp.dataglasslabs.com",{"label":67,"to":68,"target":59},"เว็บไซต์","https:\u002F\u002Fwww.dataglasslabs.com",{"label":70,"to":71},"ราคา","\u002Fdocs\u002Foverview\u002Fexplore\u002Fpricing","DataGlass Labs สงวนลิขสิทธิ์",{"text":74,"caption":75},"วัดสิ่งที่เหลือเป็นกำไร แล้วค่อยเติบโตจากสิ่งที่วัดได้","ทีม DataGlass",{"label":77,"prompt":78,"assistants":79},"ถาม AI เกี่ยวกับ DataGlass","ช่วยสอนวิธีใช้ DataGlass ให้หน่อย DataGlass คือ Decision Engine สำหรับผู้ขายบน Shopee, Lazada และ TikTok Shop ที่ปรับโฆษณา ราคา และโปรโมชันเพื่อกำไรที่แท้จริง ใช้การค้นหาเว็บเพื่ออ่านเอกสารที่ https:\u002F\u002Flearn.dataglasslabs.com\u002Fth\u002Fdocs (สรุปสำหรับ AI อยู่ที่ https:\u002F\u002Flearn.dataglasslabs.com\u002Fllms.txt) แล้วตอบเป็นภาษาไทยว่า DataGlass ทำอะไร เริ่มต้นใช้งานอย่างไร และควรอ่านคู่มือเรื่องไหนก่อน",[80,84,88],{"label":81,"icon":82,"url":83},"ChatGPT","chatgpt","https:\u002F\u002Fchatgpt.com\u002F?prompt={prompt}",{"label":85,"icon":86,"url":87},"Claude","claude","https:\u002F\u002Fclaude.ai\u002Fnew?q={prompt}",{"label":89,"icon":90,"url":91},"Perplexity","perplexity","https:\u002F\u002Fwww.perplexity.ai\u002Fsearch?q={prompt}",{"sections":93,"navLabel":107,"openApp":64,"search":108},[94,97,99,101,103,105],{"key":95,"label":96},"home","หน้าแรก",{"key":98,"label":27},"docs",{"key":100,"label":30},"use-cases",{"key":102,"label":33},"training",{"key":104,"label":54},"releases",{"key":106,"label":36},"resources","ส่วนต่าง ๆ","เริ่มค้นหา",{"label":110},"ภูมิภาคและภาษา",{},"th\u002Fchrome","oehsJxJS8-mOnkBR_goBo54MPvM7axylEK_M0cWBEHI",[115],{"title":116,"path":28,"stem":98,"children":117,"page":120},"Docs",[118,185,374,562,640],{"title":119,"draft":120,"path":121,"stem":122,"children":123},"ภาพรวม",false,"\u002Fdocs\u002Foverview","docs\u002F01.overview\u002Findex",[124,125,149,174],{"title":119,"path":121,"stem":122,"draft":120},{"title":126,"draft":120,"path":127,"stem":128,"children":129,"page":120},"เริ่มต้นใช้งาน","\u002Fdocs\u002Foverview\u002Fget-started","docs\u002F01.overview\u002F01.get-started",[130,135,139,144],{"title":131,"path":132,"stem":133,"draft":120,"icon":134},"DataGlass คืออะไร","\u002Fdocs\u002Foverview\u002Fget-started\u002Fwhat-is-dataglass","docs\u002F01.overview\u002F01.get-started\u002F01.what-is-dataglass","i-material-symbols-info-rounded",{"title":126,"path":136,"stem":137,"draft":120,"icon":138},"\u002Fdocs\u002Foverview\u002Fget-started\u002Fquick-start","docs\u002F01.overview\u002F01.get-started\u002F02.quick-start","i-material-symbols-rocket-launch-rounded",{"title":140,"path":141,"stem":142,"draft":120,"icon":143},"แพลตฟอร์มที่รองรับ","\u002Fdocs\u002Foverview\u002Fget-started\u002Fsupported-platforms","docs\u002F01.overview\u002F01.get-started\u002F03.supported-platforms","i-material-symbols-grid-view-rounded",{"title":145,"path":146,"stem":147,"draft":120,"icon":148},"การเชื่อมต่อร้านค้า","\u002Fdocs\u002Foverview\u002Fget-started\u002Fconnecting-shops","docs\u002F01.overview\u002F01.get-started\u002F04.connecting-shops","i-material-symbols-link-rounded",{"title":150,"draft":120,"path":151,"stem":152,"children":153,"page":120},"พื้นฐาน","\u002Fdocs\u002Foverview\u002Ffoundations","docs\u002F01.overview\u002F02.foundations",[154,159,164,169],{"title":155,"path":156,"stem":157,"draft":120,"icon":158},"มุมมองร้านค้านี้ เทียบกับ มุมมองรวมทุกร้าน","\u002Fdocs\u002Foverview\u002Ffoundations\u002Fthis-shop-vs-unified","docs\u002F01.overview\u002F02.foundations\u002F01.this-shop-vs-unified","i-material-symbols-layers-rounded",{"title":160,"path":161,"stem":162,"draft":120,"icon":163},"COGS และบทบาทสำคัญ","\u002Fdocs\u002Foverview\u002Ffoundations\u002Fcogs-and-their-role","docs\u002F01.overview\u002F02.foundations\u002F02.cogs-and-their-role","i-material-symbols-payments-rounded",{"title":165,"path":166,"stem":167,"draft":120,"icon":168},"margin ของคุณรวมอะไรบ้าง","\u002Fdocs\u002Foverview\u002Ffoundations\u002Fideal-vs-realized-margin","docs\u002F01.overview\u002F02.foundations\u002F03.ideal-vs-realized-margin","i-material-symbols-compare-arrows-rounded",{"title":170,"path":171,"stem":172,"draft":120,"icon":173},"True ROAS","\u002Fdocs\u002Foverview\u002Ffoundations\u002Ftrue-roas","docs\u002F01.overview\u002F02.foundations\u002F04.true-roas","i-material-symbols-ad-group-rounded",{"title":175,"draft":120,"path":176,"stem":177,"children":178,"page":120},"สำรวจ","\u002Fdocs\u002Foverview\u002Fexplore","docs\u002F01.overview\u002F03.explore",[179,182],{"title":70,"path":71,"stem":180,"draft":120,"icon":181},"docs\u002F01.overview\u002F03.explore\u002F01.pricing","i-material-symbols-sell-rounded",{"title":54,"path":183,"stem":184,"draft":120,"to":55},"\u002Fdocs\u002Foverview\u002Fexplore\u002Freleases","docs\u002F01.overview\u002F03.explore\u002F02.releases",{"title":186,"draft":120,"path":187,"stem":188,"children":189},"ฟีเจอร์","\u002Fdocs\u002Ffeatures","docs\u002F02.features\u002Findex",[190,191,221,271,312,335,355],{"title":119,"path":187,"stem":188,"draft":120},{"title":192,"draft":120,"path":193,"stem":194,"children":195,"page":120},"ร้านค้า","\u002Fdocs\u002Ffeatures\u002Fshops","docs\u002F02.features\u002F01.shops",[196,201,206,211,216],{"title":197,"path":198,"stem":199,"draft":120,"icon":200},"ภาพรวมร้านค้า","\u002Fdocs\u002Ffeatures\u002Fshops\u002Fshop-overview","docs\u002F02.features\u002F01.shops\u002F01.shop-overview","i-material-symbols-space-dashboard-rounded",{"title":202,"path":203,"stem":204,"draft":120,"icon":205},"ทำความเข้าใจตัวเลขต่างๆ","\u002Fdocs\u002Ffeatures\u002Fshops\u002Funderstanding-the-numbers","docs\u002F02.features\u002F01.shops\u002F02.understanding-the-numbers","i-material-symbols-help-rounded",{"title":207,"path":208,"stem":209,"draft":120,"icon":210},"การระบุที่มาและการขจัดการนับซ้ำ (Attribution & dedup)","\u002Fdocs\u002Ffeatures\u002Fshops\u002Fattribution-and-dedup","docs\u002F02.features\u002F01.shops\u002F03.attribution-and-dedup","i-material-symbols-call-merge-rounded",{"title":212,"path":213,"stem":214,"draft":120,"icon":215},"สุขภาพร้าน","\u002Fdocs\u002Ffeatures\u002Fshops\u002Fshop-health","docs\u002F02.features\u002F01.shops\u002F04.shop-health","i-material-symbols-monitor-heart-rounded",{"title":217,"path":218,"stem":219,"draft":120,"icon":220},"การตั้งค่าร้านค้าและการซิงก์ข้อมูล","\u002Fdocs\u002Ffeatures\u002Fshops\u002Fshop-settings-and-sync","docs\u002F02.features\u002F01.shops\u002F05.shop-settings-and-sync","i-material-symbols-settings-rounded",{"title":222,"draft":120,"path":223,"stem":224,"children":225,"page":120},"สินค้า","\u002Fdocs\u002Ffeatures\u002Fproducts","docs\u002F02.features\u002F02.products",[226,231,236,241,246,251,256,261,266],{"title":227,"path":228,"stem":229,"draft":120,"icon":230},"ตารางสินค้า","\u002Fdocs\u002Ffeatures\u002Fproducts\u002Fproduct-table","docs\u002F02.features\u002F02.products\u002F01.product-table","i-material-symbols-deployed-code-rounded",{"title":232,"path":233,"stem":234,"draft":120,"icon":235},"ภาพรวมสินค้า","\u002Fdocs\u002Ffeatures\u002Fproducts\u002Funified-products","docs\u002F02.features\u002F02.products\u002F02.unified-products","i-material-symbols-dashboard-customize-rounded",{"title":237,"path":238,"stem":239,"draft":120,"icon":240},"จับคู่และรวมสินค้า","\u002Fdocs\u002Ffeatures\u002Fproducts\u002Fmatching-and-merging","docs\u002F02.features\u002F02.products\u002F03.matching-and-merging","i-material-symbols-merge-rounded",{"title":242,"path":243,"stem":244,"draft":120,"icon":245},"แก้ไขหลายรายการ (Excel)","\u002Fdocs\u002Ffeatures\u002Fproducts\u002Fbulk-edit-excel","docs\u002F02.features\u002F02.products\u002F04.bulk-edit-excel","i-material-symbols-grid-on-rounded",{"title":247,"path":248,"stem":249,"draft":120,"icon":250},"สต็อกและการสั่งซื้อเพิ่ม","\u002Fdocs\u002Ffeatures\u002Fproducts\u002Finventory-and-reorder","docs\u002F02.features\u002F02.products\u002F05.inventory-and-reorder","i-material-symbols-inventory-2-rounded",{"title":252,"path":253,"stem":254,"draft":120,"icon":255},"ซิงก์สต็อก","\u002Fdocs\u002Ffeatures\u002Fproducts\u002Fstock-sync","docs\u002F02.features\u002F02.products\u002F06.stock-sync","i-material-symbols-sync-rounded",{"title":257,"path":258,"stem":259,"draft":120,"icon":260},"ค่าคอมมิชชั่น","\u002Fdocs\u002Ffeatures\u002Fproducts\u002Fcommission","docs\u002F02.features\u002F02.products\u002F07.commission","i-material-symbols-price-change-rounded",{"title":262,"path":263,"stem":264,"draft":120,"icon":265},"Auto bump","\u002Fdocs\u002Ffeatures\u002Fproducts\u002Fauto-bump","docs\u002F02.features\u002F02.products\u002F08.auto-bump","i-material-symbols-trending-up-rounded",{"title":267,"path":268,"stem":269,"draft":120,"icon":270},"ช่วง margin","\u002Fdocs\u002Ffeatures\u002Fproducts\u002Fmargin-spread","docs\u002F02.features\u002F02.products\u002F09.margin-spread","i-material-symbols-straighten-rounded",{"title":272,"draft":120,"path":273,"stem":274,"children":275},"การวิเคราะห์ทางการเงิน","\u002Fdocs\u002Ffeatures\u002Ffinancial-breakdown","docs\u002F02.features\u002F03.financial-breakdown\u002Findex",[276,277,282,287,292,297,302,307],{"title":119,"path":273,"stem":274,"draft":120},{"title":278,"path":279,"stem":280,"draft":120,"icon":281},"การจำลองและบันทึกร่างการแก้ไข","\u002Fdocs\u002Ffeatures\u002Ffinancial-breakdown\u002Fsimulate-and-draft-edit","docs\u002F02.features\u002F03.financial-breakdown\u002F01.simulate-and-draft-edit","i-material-symbols-science-rounded",{"title":283,"path":284,"stem":285,"draft":120,"icon":286},"การตั้งค่า margin","\u002Fdocs\u002Ffeatures\u002Ffinancial-breakdown\u002Fset-margin","docs\u002F02.features\u002F03.financial-breakdown\u002F02.set-margin","i-material-symbols-tune-rounded",{"title":288,"path":289,"stem":290,"draft":120,"icon":291},"Margin optimizer","\u002Fdocs\u002Ffeatures\u002Ffinancial-breakdown\u002Fmargin-optimizer","docs\u002F02.features\u002F03.financial-breakdown\u002F03.margin-optimizer","i-material-symbols-instant-mix-rounded",{"title":293,"path":294,"stem":295,"draft":120,"icon":296},"ความยืดหยุ่นของราคา","\u002Fdocs\u002Ffeatures\u002Ffinancial-breakdown\u002Fprice-elasticity","docs\u002F02.features\u002F03.financial-breakdown\u002F04.price-elasticity","i-material-symbols-show-chart-rounded",{"title":298,"path":299,"stem":300,"draft":120,"icon":301},"เครื่องคำนวณสินค้า","\u002Fdocs\u002Ffeatures\u002Ffinancial-breakdown\u002Fproduct-calculator","docs\u002F02.features\u002F03.financial-breakdown\u002F05.product-calculator","i-material-symbols-calculate-rounded",{"title":303,"path":304,"stem":305,"draft":120,"icon":306},"ประวัติสินค้า","\u002Fdocs\u002Ffeatures\u002Ffinancial-breakdown\u002Fproduct-history","docs\u002F02.features\u002F03.financial-breakdown\u002F06.product-history","i-material-symbols-history-rounded",{"title":308,"path":309,"stem":310,"draft":120,"icon":311},"กำไรสุทธิและต้นทุนแฝง","\u002Fdocs\u002Ffeatures\u002Ffinancial-breakdown\u002Fnet-profit-and-hidden-cost","docs\u002F02.features\u002F03.financial-breakdown\u002F07.net-profit-and-hidden-cost","i-material-symbols-visibility-off-rounded",{"title":313,"draft":120,"path":314,"stem":315,"children":316,"page":120},"การตั้งราคา","\u002Fdocs\u002Ffeatures\u002Fpricing","docs\u002F02.features\u002F04.pricing",[317,321,326,331],{"title":318,"path":319,"stem":320,"draft":120,"icon":245},"Price Edit","\u002Fdocs\u002Ffeatures\u002Fpricing\u002Fprice-edit","docs\u002F02.features\u002F04.pricing\u002F01.price-edit",{"title":322,"path":323,"stem":324,"draft":120,"icon":325},"Whitelist การขึ้นราคา","\u002Fdocs\u002Ffeatures\u002Fpricing\u002Fprice-increase-whitelist","docs\u002F02.features\u002F04.pricing\u002F02.price-increase-whitelist","i-lucide-badge-check",{"title":327,"path":328,"stem":329,"draft":120,"icon":330},"การขออนุมัติ whitelist","\u002Fdocs\u002Ffeatures\u002Fpricing\u002Frequest-whitelist-approval","docs\u002F02.features\u002F04.pricing\u002F03.request-whitelist-approval","i-lucide-mail",{"title":332,"path":333,"stem":334,"draft":120,"icon":181},"ระดับราคา","\u002Fdocs\u002Ffeatures\u002Fpricing\u002Fprice-tiers","docs\u002F02.features\u002F04.pricing\u002F04.price-tiers",{"title":336,"draft":120,"path":337,"stem":338,"children":339},"ตัวจำลองแคมเปญ","\u002Fdocs\u002Ffeatures\u002Fcampaign-simulator","docs\u002F02.features\u002F05.campaign-simulator\u002Findex",[340,341,346,351],{"title":119,"path":337,"stem":338,"draft":120},{"title":342,"path":343,"stem":344,"draft":120,"icon":345},"โมเดลช่วงแคมเปญ","\u002Fdocs\u002Ffeatures\u002Fcampaign-simulator\u002Fphase-model","docs\u002F02.features\u002F05.campaign-simulator\u002F01.phase-model","i-material-symbols-timeline-rounded",{"title":347,"path":348,"stem":349,"draft":120,"icon":350},"การวางแผนโฆษณา","\u002Fdocs\u002Ffeatures\u002Fcampaign-simulator\u002Fads-planning","docs\u002F02.features\u002F05.campaign-simulator\u002F02.ads-planning","i-material-symbols-ads-click-rounded",{"title":352,"path":353,"stem":354,"draft":120,"icon":168},"เทียบไม่จัดแคมเปญ","\u002Fdocs\u002Ffeatures\u002Fcampaign-simulator\u002Fcounterfactual","docs\u002F02.features\u002F05.campaign-simulator\u002F03.counterfactual",{"title":356,"draft":120,"path":357,"stem":358,"children":359,"page":120},"ออเดอร์","\u002Fdocs\u002Ffeatures\u002Forders","docs\u002F02.features\u002F06.orders",[360,364,369],{"title":356,"path":361,"stem":362,"draft":120,"icon":363},"\u002Fdocs\u002Ffeatures\u002Forders\u002Forders","docs\u002F02.features\u002F06.orders\u002F01.orders","i-material-symbols-receipt-long-rounded",{"title":365,"path":366,"stem":367,"draft":120,"icon":368},"Reconciliation","\u002Fdocs\u002Ffeatures\u002Forders\u002Freconciliation","docs\u002F02.features\u002F06.orders\u002F02.reconciliation","i-material-symbols-balance",{"title":370,"path":371,"stem":372,"draft":120,"icon":373},"ใบปะหน้าพัสดุ","\u002Fdocs\u002Ffeatures\u002Forders\u002Fshipping-labels","docs\u002F02.features\u002F06.orders\u002F03.shipping-labels","i-material-symbols-local-shipping-rounded",{"title":375,"draft":120,"path":376,"stem":377,"children":378},"การเติบโต","\u002Fdocs\u002Fgrowth","docs\u002F03.growth\u002Findex",[379,380,403,467,491],{"title":119,"path":376,"stem":377,"draft":120},{"title":381,"draft":120,"path":382,"stem":383,"children":384,"page":120},"Actions","\u002Fdocs\u002Fgrowth\u002Factions","docs\u002F03.growth\u002F01.actions",[385,390,394,399],{"title":386,"path":387,"stem":388,"draft":120,"icon":389},"Actions คืออะไร","\u002Fdocs\u002Fgrowth\u002Factions\u002Fwhat-are-actions","docs\u002F03.growth\u002F01.actions\u002F01.what-are-actions","i-material-symbols-app-spark-rounded",{"title":391,"path":392,"stem":393,"draft":120},"ขั้นตอนของ Action","\u002Fdocs\u002Fgrowth\u002Factions\u002Faction-flow","docs\u002F03.growth\u002F01.actions\u002F02.action-flow",{"title":395,"path":396,"stem":397,"draft":120,"icon":398},"Deployed และ Dismissed","\u002Fdocs\u002Fgrowth\u002Factions\u002Fdeployed-and-dismissed","docs\u002F03.growth\u002F01.actions\u002F03.deployed-and-dismissed","i-material-symbols-published-with-changes-rounded",{"title":400,"path":401,"stem":402,"draft":120,"icon":301},"ผลลัพธ์คำนวณอย่างไร","\u002Fdocs\u002Fgrowth\u002Factions\u002Fresults","docs\u002F03.growth\u002F01.actions\u002F04.results",{"title":404,"draft":120,"path":405,"stem":406,"children":407,"icon":409},"ประเภทของ Action","\u002Fdocs\u002Fgrowth\u002Faction-types","docs\u002F03.growth\u002F02.action-types\u002Findex",[408,410,415,420,424,429,434,439,444,448,453,458,463],{"title":119,"path":405,"stem":406,"draft":120,"icon":409},"i-material-symbols-format-list-bulleted-rounded",{"title":411,"path":412,"stem":413,"draft":120,"icon":414},"Price buffer","\u002Fdocs\u002Fgrowth\u002Faction-types\u002Fprice-buffer","docs\u002F03.growth\u002F02.action-types\u002F01.price-buffer","i-material-symbols-money-range-rounded",{"title":416,"path":417,"stem":418,"draft":120,"icon":419},"Commission adjust","\u002Fdocs\u002Fgrowth\u002Faction-types\u002Fcommission-adjust","docs\u002F03.growth\u002F02.action-types\u002F02.commission-adjust","i-material-symbols-percent-discount-rounded",{"title":421,"path":422,"stem":423,"draft":120,"icon":210},"Variant merge","\u002Fdocs\u002Fgrowth\u002Faction-types\u002Fvariant-merge","docs\u002F03.growth\u002F02.action-types\u002F03.variant-merge",{"title":425,"path":426,"stem":427,"draft":120,"icon":428},"Target ROAS","\u002Fdocs\u002Fgrowth\u002Faction-types\u002Ftarget-roas","docs\u002F03.growth\u002F02.action-types\u002F04.target-roas","i-material-symbols-target",{"title":430,"path":431,"stem":432,"draft":120,"icon":433},"Bundle Deal","\u002Fdocs\u002Fgrowth\u002Faction-types\u002Fbundle-deal","docs\u002F03.growth\u002F02.action-types\u002F05.bundle-deal","i-material-symbols-category-rounded",{"title":435,"path":436,"stem":437,"draft":120,"icon":438},"Product Boost","\u002Fdocs\u002Fgrowth\u002Faction-types\u002Fproduct-boost","docs\u002F03.growth\u002F02.action-types\u002F06.product-boost","i-material-symbols-electric-bolt-rounded",{"title":440,"path":441,"stem":442,"draft":120,"icon":443},"การลงทะเบียนแคมเปญ","\u002Fdocs\u002Fgrowth\u002Faction-types\u002Fcampaign-enrollment","docs\u002F03.growth\u002F02.action-types\u002F07.campaign-enrollment","i-material-symbols-play-arrow-rounded",{"title":445,"path":446,"stem":447,"draft":120,"icon":350},"การปรับแต่งโฆษณา","\u002Fdocs\u002Fgrowth\u002Faction-types\u002Fad-adjustment","docs\u002F03.growth\u002F02.action-types\u002F08.ad-adjustment",{"title":449,"path":450,"stem":451,"draft":120,"icon":452},"SEO","\u002Fdocs\u002Fgrowth\u002Faction-types\u002Fseo","docs\u002F03.growth\u002F02.action-types\u002F09.seo","i-material-symbols-category-search-rounded",{"title":454,"path":455,"stem":456,"draft":120,"icon":457},"Add-on Deal","\u002Fdocs\u002Fgrowth\u002Faction-types\u002Fadd-on-deal","docs\u002F03.growth\u002F02.action-types\u002F10.add-on-deal","i-material-symbols-add-box-rounded",{"title":459,"path":460,"stem":461,"draft":120,"icon":462},"Stock Up","\u002Fdocs\u002Fgrowth\u002Faction-types\u002Fstock-up","docs\u002F03.growth\u002F02.action-types\u002F11.stock-up","i-material-symbols-inventory-rounded",{"title":464,"path":465,"stem":466,"draft":120,"icon":428},"TikTok Target ROAS","\u002Fdocs\u002Fgrowth\u002Faction-types\u002Ftiktok-target-roas","docs\u002F03.growth\u002F02.action-types\u002F12.tiktok-target-roas",{"title":468,"draft":120,"path":469,"stem":470,"children":471,"page":120},"โฆษณา","\u002Fdocs\u002Fgrowth\u002Fads","docs\u002F03.growth\u002F03.ads",[472,477,481,486],{"title":473,"path":474,"stem":475,"draft":120,"icon":476},"การอ่านแผนภูมิ Sankey","\u002Fdocs\u002Fgrowth\u002Fads\u002Freading-the-sankey","docs\u002F03.growth\u002F03.ads\u002F01.reading-the-sankey","i-material-symbols-schema-rounded",{"title":478,"path":479,"stem":480,"draft":120,"icon":168},"Cannibalization","\u002Fdocs\u002Fgrowth\u002Fads\u002Fcannibalization","docs\u002F03.growth\u002F03.ads\u002F02.cannibalization",{"title":482,"path":483,"stem":484,"draft":120,"icon":485},"Meta (Facebook) Ads","\u002Fdocs\u002Fgrowth\u002Fads\u002Fmeta-ads","docs\u002F03.growth\u002F03.ads\u002F03.meta-ads","i-simple-icons-meta",{"title":487,"path":488,"stem":489,"draft":120,"icon":490},"กำไรจาก CPAS","\u002Fdocs\u002Fgrowth\u002Fads\u002Fcpas-profit","docs\u002F03.growth\u002F03.ads\u002F04.cpas-profit","i-material-symbols-hub-rounded",{"title":492,"draft":120,"path":493,"stem":494,"children":495,"icon":173},"Optimization groups","\u002Fdocs\u002Fgrowth\u002Foptimization-groups","docs\u002F03.growth\u002F04.optimization-groups\u002Findex",[496,497,502,507,512,517,522,527,532,537,542,547,552,557],{"title":119,"path":493,"stem":494,"draft":120,"icon":173},{"title":498,"path":499,"stem":500,"draft":120,"icon":501},"สร้างกลุ่ม","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fcreating-a-group","docs\u002F03.growth\u002F04.optimization-groups\u002F01.creating-a-group","i-lucide-plus",{"title":503,"path":504,"stem":505,"draft":120,"icon":506},"การตั้งค่าโดยรวม","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fglobal-settings","docs\u002F03.growth\u002F04.optimization-groups\u002F02.global-settings","i-lucide-settings-2",{"title":508,"path":509,"stem":510,"draft":120,"icon":511},"งบและขีดจำกัด","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fbudget-and-limits","docs\u002F03.growth\u002F04.optimization-groups\u002F03.budget-and-limits","i-lucide-wallet",{"title":513,"path":514,"stem":515,"draft":120,"icon":516},"เลือกเป้าหมาย","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fchoosing-an-objective","docs\u002F03.growth\u002F04.optimization-groups\u002F05.choosing-an-objective","i-lucide-target",{"title":518,"path":519,"stem":520,"draft":120,"icon":521},"เงื่อนไข","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fconstraints","docs\u002F03.growth\u002F04.optimization-groups\u002F06.constraints","i-lucide-shield-check",{"title":523,"path":524,"stem":525,"draft":120,"icon":526},"การกระจายงบ","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fallocation-preference","docs\u002F03.growth\u002F04.optimization-groups\u002F07.allocation-preference","i-lucide-sliders-horizontal",{"title":528,"path":529,"stem":530,"draft":120,"icon":531},"แผนรายเดือน","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fmonthly-plan","docs\u002F03.growth\u002F04.optimization-groups\u002F09.monthly-plan","i-lucide-calendar-days",{"title":533,"path":534,"stem":535,"draft":120,"icon":536},"ตารางเวลาบนไทม์ไลน์","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fschedule","docs\u002F03.growth\u002F04.optimization-groups\u002F10.schedule","i-lucide-clock",{"title":538,"path":539,"stem":540,"draft":120,"icon":541},"กฎระบบอัตโนมัติ","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fautomation","docs\u002F03.growth\u002F04.optimization-groups\u002F11.automation","i-lucide-workflow",{"title":543,"path":544,"stem":545,"draft":120,"icon":546},"จัดการแคมเปญในกลุ่ม","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fmanaging-campaigns","docs\u002F03.growth\u002F04.optimization-groups\u002F12.managing-campaigns","i-lucide-list-checks",{"title":548,"path":549,"stem":550,"draft":120,"icon":551},"รอบการปรับงบทำงานอย่างไร","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fdaily-run","docs\u002F03.growth\u002F04.optimization-groups\u002F13.daily-run","i-lucide-refresh-cw",{"title":553,"path":554,"stem":555,"draft":120,"icon":556},"เมื่อโมเดลโฆษณากำลังอัปเดต","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fmodel-training","docs\u002F03.growth\u002F04.optimization-groups\u002F14.model-training","i-lucide-brain-circuit",{"title":558,"path":559,"stem":560,"draft":120,"icon":561},"อภิธานศัพท์","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fglossary","docs\u002F03.growth\u002F04.optimization-groups\u002F16.glossary","i-lucide-book-a",{"title":563,"draft":120,"path":564,"stem":565,"children":566},"AI และ API","\u002Fdocs\u002Fai-and-api","docs\u002F04.ai-and-api\u002Findex",[567,568,608],{"title":119,"path":564,"stem":565,"draft":120},{"title":42,"draft":120,"path":43,"stem":569,"children":570,"icon":572},"docs\u002F04.ai-and-api\u002F01.assistants\u002Findex",[571,573,578,583,588,593,598,603],{"title":119,"path":43,"stem":569,"draft":120,"icon":572},"i-material-symbols-smart-toy-rounded",{"title":574,"path":575,"stem":576,"draft":120,"icon":577},"เชื่อมต่อกับ ChatGPT","\u002Fdocs\u002Fai-and-api\u002Fassistants\u002Fconnect-chatgpt","docs\u002F04.ai-and-api\u002F01.assistants\u002F01.connect-chatgpt","i-simple-icons-openai",{"title":579,"path":580,"stem":581,"draft":120,"icon":582},"เชื่อมต่อกับ Claude","\u002Fdocs\u002Fai-and-api\u002Fassistants\u002Fconnect-claude","docs\u002F04.ai-and-api\u002F01.assistants\u002F02.connect-claude","i-simple-icons-claude",{"title":584,"path":585,"stem":586,"draft":120,"icon":587},"Native playbooks","\u002Fdocs\u002Fai-and-api\u002Fassistants\u002Fplaybooks","docs\u002F04.ai-and-api\u002F01.assistants\u002F03.playbooks","i-material-symbols-route-rounded",{"title":589,"path":590,"stem":591,"draft":120,"icon":592},"คลัง prompt","\u002Fdocs\u002Fai-and-api\u002Fassistants\u002Fprompt-library","docs\u002F04.ai-and-api\u002F01.assistants\u002F04.prompt-library","i-material-symbols-forum-rounded",{"title":594,"path":595,"stem":596,"draft":120,"icon":597},"MCP tool catalog","\u002Fdocs\u002Fai-and-api\u002Fassistants\u002Ftool-catalog","docs\u002F04.ai-and-api\u002F01.assistants\u002F05.tool-catalog","i-material-symbols-build-rounded",{"title":599,"path":600,"stem":601,"draft":120,"icon":602},"สิทธิ์และความปลอดภัย","\u002Fdocs\u002Fai-and-api\u002Fassistants\u002Fusage-and-safety","docs\u002F04.ai-and-api\u002F01.assistants\u002F06.usage-and-safety","i-material-symbols-health-and-safety-rounded",{"title":604,"path":605,"stem":606,"draft":120,"icon":607},"ตัวอย่าง MCP แบบครบขั้นตอน","\u002Fdocs\u002Fai-and-api\u002Fassistants\u002Fworked-examples","docs\u002F04.ai-and-api\u002F01.assistants\u002F07.worked-examples","i-material-symbols-menu-book-rounded",{"title":45,"draft":120,"path":609,"stem":610,"children":611,"page":120},"\u002Fdocs\u002Fai-and-api\u002Fapi","docs\u002F04.ai-and-api\u002F02.api",[612,615,620,625,630,635],{"title":126,"path":46,"stem":613,"draft":120,"icon":614},"docs\u002F04.ai-and-api\u002F02.api\u002F01.getting-started","i-material-symbols-key-rounded",{"title":616,"path":617,"stem":618,"draft":120,"icon":619},"ความปลอดภัยและขีดจำกัดของ API","\u002Fdocs\u002Fai-and-api\u002Fapi\u002Fsecurity","docs\u002F04.ai-and-api\u002F02.api\u002F02.security","i-material-symbols-verified-user-rounded",{"title":621,"path":622,"stem":623,"draft":120,"icon":624},"Endpoints: สินค้าและออเดอร์","\u002Fdocs\u002Fai-and-api\u002Fapi\u002Fproducts-and-orders","docs\u002F04.ai-and-api\u002F02.api\u002F03.products-and-orders","i-material-symbols-package-2-rounded",{"title":626,"path":627,"stem":628,"draft":120,"icon":629},"Endpoints: การแยกรายละเอียดทางการเงิน","\u002Fdocs\u002Fai-and-api\u002Fapi\u002Ffinancial-breakdown","docs\u002F04.ai-and-api\u002F02.api\u002F04.financial-breakdown","i-material-symbols-account-balance-rounded",{"title":631,"path":632,"stem":633,"draft":120,"icon":634},"Endpoints: ข้อมูลแพลตฟอร์มดิบ","\u002Fdocs\u002Fai-and-api\u002Fapi\u002Fplatform-data","docs\u002F04.ai-and-api\u002F02.api\u002F05.platform-data","i-material-symbols-database-rounded",{"title":636,"path":637,"stem":638,"draft":120,"icon":639},"Endpoints: Actions และคำแนะนำ","\u002Fdocs\u002Fai-and-api\u002Fapi\u002Frecommendations","docs\u002F04.ai-and-api\u002F02.api\u002F06.recommendations","i-material-symbols-recommend-rounded",{"title":641,"draft":120,"path":642,"stem":643,"children":644},"การดูแลระบบ","\u002Fdocs\u002Fadministration","docs\u002F05.administration\u002Findex",[645,646,666],{"title":119,"path":642,"stem":643,"draft":120},{"title":647,"draft":120,"path":648,"stem":649,"children":650,"page":120},"ทีมและการเข้าถึง","\u002Fdocs\u002Fadministration\u002Fteam-and-access","docs\u002F05.administration\u002F01.team-and-access",[651,656,661],{"title":652,"path":653,"stem":654,"draft":120,"icon":655},"ทีมและบทบาท","\u002Fdocs\u002Fadministration\u002Fteam-and-access\u002Fteam-and-roles","docs\u002F05.administration\u002F01.team-and-access\u002F01.team-and-roles","i-material-symbols-group-rounded",{"title":657,"path":658,"stem":659,"draft":120,"icon":660},"การเพิ่มสมาชิก","\u002Fdocs\u002Fadministration\u002Fteam-and-access\u002Fadding-teammates","docs\u002F05.administration\u002F01.team-and-access\u002F02.adding-teammates","i-material-symbols-person-add-rounded",{"title":662,"path":663,"stem":664,"draft":120,"icon":665},"การจัดการการเข้าถึง","\u002Fdocs\u002Fadministration\u002Fteam-and-access\u002Fmanaging-access","docs\u002F05.administration\u002F01.team-and-access\u002F03.managing-access","i-material-symbols-admin-panel-settings-rounded",{"title":667,"draft":120,"path":668,"stem":669,"children":670,"page":120},"บัญชี","\u002Fdocs\u002Fadministration\u002Faccount","docs\u002F05.administration\u002F02.account",[671,673],{"title":48,"path":49,"stem":672,"draft":120,"icon":490},"docs\u002F05.administration\u002F02.account\u002F01.open-platform",{"title":674,"path":675,"stem":676,"draft":120,"icon":363},"VAT","\u002Fdocs\u002Fadministration\u002Faccount\u002Fvat","docs\u002F05.administration\u002F02.account\u002F02.vat",{"id":678,"title":679,"body":680,"description":697,"draft":120,"draftReason":737,"extension":738,"meta":739,"navigation":740,"path":741,"rail":737,"releases":737,"seo":742,"stem":743,"training":744,"useCases":737,"__hash__":761},"pages_th\u002Fpages\u002Ftraining.md","การฝึกอบรม DataGlass",{"type":681,"value":682,"toc":734},"minimark",[683,698,716],[684,685,686,693],"training-hero",{},[687,688,690],"template",{"v-slot:title":689},"",[691,692,679],"p",{},[687,694,695],{"v-slot:lede":689},[691,696,697],{},"เริ่มต้นกับ DataGlass แล้วเรียนรู้ขั้นตอนการทำงานที่ใช้ได้จริง",[699,700,701,706,711],"training-start",{},[687,702,703],{"v-slot:title":689},[691,704,705],{},"เริ่มที่นี่",[687,707,708],{"v-slot:lede":689},[691,709,710],{},"เพิ่งเริ่มใช้ DataGlass ใช่ไหม ทำงานแรกของคุณตามคำแนะนำทีละขั้น",[687,712,713],{"v-slot:jump":689},[691,714,715],{},"คุ้นกับพื้นฐานแล้ว ข้ามไปดูวิดีโอแนะนำ",[717,718,719,724,729],"training-walkthroughs",{},[687,720,721],{"v-slot:title":689},[691,722,723],{},"วอล์กทรู",[687,725,726],{"v-slot:lede":689},[691,727,728],{},"บทเรียนสั้นที่อธิบายทีละส่วนของ DataGlass เรียนตามลำดับหรือเลือกเฉพาะหัวข้อที่ต้องการก็ได้",[687,730,731],{"v-slot:completed":689},[691,732,733],{},"เรียนจบแล้ว",{"title":689,"searchDepth":735,"depth":735,"links":736},3,[],null,"md",{},true,"\u002Fpages\u002Ftraining",{"title":679,"description":697},"pages\u002Ftraining",{"walkthrough":745,"handsOn":750},{"back":746,"label":723,"choose":747,"markComplete":748,"upNext":749},"กลับ","เลือกวอล์กทรู","ทำเครื่องหมายว่าเรียนจบ","บทต่อไป",{"back":746,"steps":751,"reset":752,"walkthrough":753,"minutes":754,"tryThese":755,"showHide":756,"skip":757,"next":758,"finish":759,"disclaimer":760},"ขั้นตอน","เริ่มบทเรียนใหม่","ไปที่วอล์กทรู","นาที","ลองทำตามขั้นตอนเหล่านี้","แสดงหรือซ่อนขั้นตอน","ข้ามบทเรียน","ขั้นตอนถัดไป","เสร็จสิ้น","ฝึกทำตามคำแนะนำด้วยข้อมูลตัวอย่าง ไม่มีการเชื่อมต่อบัญชีใดๆ","hsAklPNZ5Jrz7Rt9Gu5-6ugwsW_MSwXtFLeOrS1YxuA",{"id":763,"title":764,"art":765,"audience":768,"body":769,"description":773,"draft":120,"draftReason":737,"extension":738,"kind":774,"meta":775,"minutes":776,"navigation":740,"order":777,"path":778,"poster":737,"posterLabel":737,"rawbody":779,"seo":780,"stem":781,"steps":782,"video":737,"walkthrough":869,"youtube":737,"__hash__":870},"training_th\u002Ftraining\u002Fhands-on\u002F2.budget-ads-on-true-roas.md","จัดงบโฆษณาด้วย True ROAS",{"label":766,"src":767},"ภาพหน้าจอ: หน้าต่างฝึก จัดงบโฆษณาด้วย True ROAS","\u002Fartwork\u002Fapp\u002Fads-group-detail.webp","สำหรับผู้ดูแลโฆษณา",{"type":681,"value":770,"toc":771},[],{"title":689,"searchDepth":735,"depth":735,"links":772},[],"อ่าน True ROAS และ Sankey จัดกลุ่มแคมเปญ และตั้งตารางเวลารายวัน","hands-on",{},"20–25 นาที",2,"\u002Ftraining\u002Fhands-on\u002Fbudget-ads-on-true-roas","---\ntitle: จัดงบโฆษณาด้วย True ROAS\ndescription: อ่าน True ROAS และ Sankey จัดกลุ่มแคมเปญ และตั้งตารางเวลารายวัน\nkind: hands-on\norder: 2\nwalkthrough: \u002Ftraining\u002Fwalkthroughs\u002Fads-and-true-roas\nminutes: 20–25 นาที\naudience: สำหรับผู้ดูแลโฆษณา\nart:\n  label: \"ภาพหน้าจอ: หน้าต่างฝึก จัดงบโฆษณาด้วย True ROAS\"\n  src: \"\u002Fartwork\u002Fapp\u002Fads-group-detail.webp\"\nsteps:\n  - id: roas\n    label: True ROAS\n    title: อ่านค่า True ROAS\n    minutes: 4\n    body: ROAS ของแพลตฟอร์มคือรายได้จากโฆษณาหารด้วยงบที่ใช้ ส่วน True ROAS คือกำไรสุทธิหารด้วยงบที่ใช้ ซึ่งหักงบโฆษณาออกไปแล้ว จุดคุ้มทุนจึงอยู่คนละที่\n    tasks:\n      - title: เปิด Ads แล้วดูแคมเปญของคุณ\n        body: ทุกแคมเปญแสดงงบที่ใช้ จำนวนออเดอร์ และ True ROAS\n      - title: รู้ว่าจุดคุ้มทุนอยู่ตรงไหน\n        body: True ROAS คุ้มทุนที่ 0 ไม่ใช่ 1.00 ค่าที่สูงกว่า 0 คือกำไร และต่ำกว่า 0 คือขาดทุน\n      - title: แปลงเป็นเป้า ROAS ของแพลตฟอร์ม\n        body: ROAS ของแพลตฟอร์มเท่ากับ (1 บวก True ROAS) หารด้วย margin ที่ margin 25% จุดคุ้มทุนต้องได้ 4.00x บนตัวเลขของแพลตฟอร์ม\n    media:\n      label: \"ภาพหน้าจอ: อ่านค่า True ROAS\"\n      src: \"\u002Fartwork\u002Fapp\u002Fcampaign-profit.webp\"\n  - id: sankey\n    label: Sankey\n    title: อ่าน Sankey\n    minutes: 4\n    body: คลิกแคมเปญเพื่อเปิด Sankey ซึ่งไล่ให้เห็นว่างบโฆษณาไหลผ่านออเดอร์และ GMV ไปจนเป็นกำไรสุดท้าย\n    tasks:\n      - title: ไล่ดูจากซ้ายไปขวา\n        body: Ad Spend ไปที่ Orders แล้ว Platform GMV แล้ว Actual GMV จากนั้นเป็นกำไรหลังหักค่าธรรมเนียมและค่าขนส่ง\n      - title: สังเกตเส้นสีเหลืองอำพัน\n        body: สีเหลืองอำพันคือออเดอร์ที่ยกเลิกและคืนสินค้า ซึ่งทำให้ GMV ของแพลตฟอร์มสูงเกินจริง\n      - title: ดูสีของ COGS\n        body: COGS ที่ระบบประมาณแสดงเป็นสีม่วง ส่วนที่ยืนยันแล้วเป็นสีน้ำเงิน ใส่ต้นทุนจริงเพื่อให้ตัวเลขกำไรแม่นขึ้น\n    media:\n      label: \"ภาพหน้าจอ: อ่าน Sankey\"\n      src: \"\u002Fartwork\u002Fapp\u002Ftrue-roas-sankey.webp\"\n  - id: group\n    label: สร้างกลุ่ม\n    title: สร้าง optimization group\n    minutes: 5\n    body: optimization group คือกลุ่มแคมเปญที่ใช้การตัดสินใจเรื่องงบร่วมกัน คุณกำหนดว่าต้องการเพิ่มอะไรและยอมจ่ายเท่าไร แล้ว DataGlass จะแบ่งงบให้\n    tasks:\n      - title: กด New group\n        body: เลือก Create product ads เพื่อสร้างแคมเปญใหม่ หรือ Use existing ads เพื่อจัดกลุ่มแคมเปญที่คุณมีอยู่\n      - title: เลือกสมาชิกและตั้งชื่อกลุ่ม\n        body: แคมเปญหนึ่งอยู่ได้เพียงหนึ่งกลุ่ม ถ้าเพิ่มแคมเปญที่อยู่ในกลุ่มอื่นอยู่แล้ว ระบบจะย้ายมาให้\n      - title: ตั้งเพดานการใช้จ่าย\n        body: ตั้ง Group Monthly Budget, Group Daily Budget หรือไม่ตั้งเลยก็ได้ ถ้าเว้นว่างทั้งคู่ โมเดลจะกำหนดงบแต่ละวันเอง\n    media:\n      label: \"ภาพหน้าจอ: สร้าง optimization group\"\n      src: \"\u002Fartwork\u002Fapp\u002Fads-overview.webp\"\n  - id: schedule\n    label: ตารางเวลา\n    title: ตั้งตารางเวลา\n    minutes: 4\n    body: กลุ่มจะใช้การตั้งค่าชุดเดียวทั้งวัน เว้นแต่คุณปรับเป็นช่วง แท็บ Timeline เก็บ change point ซึ่งมีผลตามเวลาที่ตั้งและคงไว้จนถึงจุดถัดไป\n    tasks:\n      - title: เพิ่มบล็อกบน Timeline\n        body: กด Add block หรือลากบน timeline เพื่อวาดบล็อก\n      - title: จำไว้ว่างบเป็นยอดสะสม\n        body: Group Daily Budget ที่ตั้งตามเวลาคือยอดรวมที่ใช้ได้ภายในเวลานั้น จึงเพิ่มขึ้นได้อย่างเดียวระหว่างวัน\n      - title: บันทึกตารางเวลา\n        body: กด Save schedule โปรไฟล์ของวันที่เฉพาะจะใช้แทนค่าเริ่มต้นในวันนั้น\n    media:\n      label: \"ภาพหน้าจอ: ตั้งตารางเวลา\"\n      src: \"\u002Fartwork\u002Fapp\u002Fads-group-schedule.webp\"\n  - id: cannibalization\n    label: Cannibalization\n    title: เฝ้าดู cannibalization\n    minutes: 4\n    body: Cannibalization ตอบว่างบที่เพิ่มขึ้นทำให้ออเดอร์เพิ่มจริง หรือแค่ย้ายออเดอร์ที่คุณจะได้อยู่แล้วเข้าไปอยู่ในคอลัมน์โฆษณา ใช้ได้กับร้าน Shopee\n    tasks:\n      - title: เปิด Ads แล้วไปที่ Cannibalization\n        body: อ่านสถานะที่ส่วนหัว No signal กับ Not admitted คือคนละคำตอบ\n      - title: มองตัวเลขเป็นหลักฐาน\n        body: ตัวเลขทุกตัวมาจากการสังเกต ใช้ประกอบการพิจารณา ไม่ใช่คำตัดสิน\n    media:\n      label: \"ภาพหน้าจอ: เฝ้าดู cannibalization\"\n      src: \"\u002Fartwork\u002Fapp\u002Fads-cannibalization.webp\"\n---\n",{"title":764,"description":773},"training\u002Fhands-on\u002F2.budget-ads-on-true-roas",[783,801,819,837,855],{"id":784,"label":170,"title":785,"minutes":786,"body":787,"tasks":788,"media":798},"roas","อ่านค่า True ROAS",4,"ROAS ของแพลตฟอร์มคือรายได้จากโฆษณาหารด้วยงบที่ใช้ ส่วน True ROAS คือกำไรสุทธิหารด้วยงบที่ใช้ ซึ่งหักงบโฆษณาออกไปแล้ว จุดคุ้มทุนจึงอยู่คนละที่",[789,792,795],{"title":790,"body":791},"เปิด Ads แล้วดูแคมเปญของคุณ","ทุกแคมเปญแสดงงบที่ใช้ จำนวนออเดอร์ และ True ROAS",{"title":793,"body":794},"รู้ว่าจุดคุ้มทุนอยู่ตรงไหน","True ROAS คุ้มทุนที่ 0 ไม่ใช่ 1.00 ค่าที่สูงกว่า 0 คือกำไร และต่ำกว่า 0 คือขาดทุน",{"title":796,"body":797},"แปลงเป็นเป้า ROAS ของแพลตฟอร์ม","ROAS ของแพลตฟอร์มเท่ากับ (1 บวก True ROAS) หารด้วย margin ที่ margin 25% จุดคุ้มทุนต้องได้ 4.00x บนตัวเลขของแพลตฟอร์ม",{"label":799,"src":800},"ภาพหน้าจอ: อ่านค่า True ROAS","\u002Fartwork\u002Fapp\u002Fcampaign-profit.webp",{"id":802,"label":803,"title":804,"minutes":786,"body":805,"tasks":806,"media":816},"sankey","Sankey","อ่าน Sankey","คลิกแคมเปญเพื่อเปิด Sankey ซึ่งไล่ให้เห็นว่างบโฆษณาไหลผ่านออเดอร์และ GMV ไปจนเป็นกำไรสุดท้าย",[807,810,813],{"title":808,"body":809},"ไล่ดูจากซ้ายไปขวา","Ad Spend ไปที่ Orders แล้ว Platform GMV แล้ว Actual GMV จากนั้นเป็นกำไรหลังหักค่าธรรมเนียมและค่าขนส่ง",{"title":811,"body":812},"สังเกตเส้นสีเหลืองอำพัน","สีเหลืองอำพันคือออเดอร์ที่ยกเลิกและคืนสินค้า ซึ่งทำให้ GMV ของแพลตฟอร์มสูงเกินจริง",{"title":814,"body":815},"ดูสีของ COGS","COGS ที่ระบบประมาณแสดงเป็นสีม่วง ส่วนที่ยืนยันแล้วเป็นสีน้ำเงิน ใส่ต้นทุนจริงเพื่อให้ตัวเลขกำไรแม่นขึ้น",{"label":817,"src":818},"ภาพหน้าจอ: อ่าน Sankey","\u002Fartwork\u002Fapp\u002Ftrue-roas-sankey.webp",{"id":820,"label":498,"title":821,"minutes":822,"body":823,"tasks":824,"media":834},"group","สร้าง optimization group",5,"optimization group คือกลุ่มแคมเปญที่ใช้การตัดสินใจเรื่องงบร่วมกัน คุณกำหนดว่าต้องการเพิ่มอะไรและยอมจ่ายเท่าไร แล้ว DataGlass จะแบ่งงบให้",[825,828,831],{"title":826,"body":827},"กด New group","เลือก Create product ads เพื่อสร้างแคมเปญใหม่ หรือ Use existing ads เพื่อจัดกลุ่มแคมเปญที่คุณมีอยู่",{"title":829,"body":830},"เลือกสมาชิกและตั้งชื่อกลุ่ม","แคมเปญหนึ่งอยู่ได้เพียงหนึ่งกลุ่ม ถ้าเพิ่มแคมเปญที่อยู่ในกลุ่มอื่นอยู่แล้ว ระบบจะย้ายมาให้",{"title":832,"body":833},"ตั้งเพดานการใช้จ่าย","ตั้ง Group Monthly Budget, Group Daily Budget หรือไม่ตั้งเลยก็ได้ ถ้าเว้นว่างทั้งคู่ โมเดลจะกำหนดงบแต่ละวันเอง",{"label":835,"src":836},"ภาพหน้าจอ: สร้าง optimization group","\u002Fartwork\u002Fapp\u002Fads-overview.webp",{"id":838,"label":839,"title":840,"minutes":786,"body":841,"tasks":842,"media":852},"schedule","ตารางเวลา","ตั้งตารางเวลา","กลุ่มจะใช้การตั้งค่าชุดเดียวทั้งวัน เว้นแต่คุณปรับเป็นช่วง แท็บ Timeline เก็บ change point ซึ่งมีผลตามเวลาที่ตั้งและคงไว้จนถึงจุดถัดไป",[843,846,849],{"title":844,"body":845},"เพิ่มบล็อกบน Timeline","กด Add block หรือลากบน timeline เพื่อวาดบล็อก",{"title":847,"body":848},"จำไว้ว่างบเป็นยอดสะสม","Group Daily Budget ที่ตั้งตามเวลาคือยอดรวมที่ใช้ได้ภายในเวลานั้น จึงเพิ่มขึ้นได้อย่างเดียวระหว่างวัน",{"title":850,"body":851},"บันทึกตารางเวลา","กด Save schedule โปรไฟล์ของวันที่เฉพาะจะใช้แทนค่าเริ่มต้นในวันนั้น",{"label":853,"src":854},"ภาพหน้าจอ: ตั้งตารางเวลา","\u002Fartwork\u002Fapp\u002Fads-group-schedule.webp",{"id":856,"label":478,"title":857,"minutes":786,"body":858,"tasks":859,"media":866},"cannibalization","เฝ้าดู cannibalization","Cannibalization ตอบว่างบที่เพิ่มขึ้นทำให้ออเดอร์เพิ่มจริง หรือแค่ย้ายออเดอร์ที่คุณจะได้อยู่แล้วเข้าไปอยู่ในคอลัมน์โฆษณา ใช้ได้กับร้าน Shopee",[860,863],{"title":861,"body":862},"เปิด Ads แล้วไปที่ Cannibalization","อ่านสถานะที่ส่วนหัว No signal กับ Not admitted คือคนละคำตอบ",{"title":864,"body":865},"มองตัวเลขเป็นหลักฐาน","ตัวเลขทุกตัวมาจากการสังเกต ใช้ประกอบการพิจารณา ไม่ใช่คำตัดสิน",{"label":867,"src":868},"ภาพหน้าจอ: เฝ้าดู cannibalization","\u002Fartwork\u002Fapp\u002Fads-cannibalization.webp","\u002Ftraining\u002Fwalkthroughs\u002Fads-and-true-roas","JGe_tMEwXB1pF8haASxLde-NqgeCdfP4qw-g-Wm5jNY",1792784867283]