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งบเท่ากัน แคมเปญชุดเดียวกัน แต่ได้คำตอบต่างกันสามแบบ เพราะแต่ละเป้าหมายวัดคำว่า \"คุ้ม\" คนละอย่าง",[683,691,692,693,695,696,700,701,706,707,711],{},"ตั้งได้ที่ ",[686,694,503],{}," ใต้หัวข้อ ",[697,698,699],"em",{},"ขั้นสูง"," และมีผลกับทุกวันที่กลุ่มทำงาน เว้นแต่ ",[702,703,705],"a",{"href":704},"\u002Fth\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fschedule","จุดเปลี่ยน"," หรือ ",[702,708,710],{"href":709},"\u002Fth\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fmonthly-plan","การตั้งค่าเฉพาะวัน"," จะกำหนดต่างออกไป",[713,714,715],"h2",{"id":715},"เป้าหมายสามแบบ",[717,718,719,735],"table",{},[720,721,722],"thead",{},[723,724,725,729,732],"tr",{},[726,727,728],"th",{},"เป้าหมาย",[726,730,731],{},"เพิ่มอะไร",[726,733,734],{},"งบจะไหลไปที่",[736,737,738,752,765],"tbody",{},[723,739,740,746,749],{},[741,742,743],"td",{},[686,744,745],{},"กำไร",[741,747,748],{},"กำไรส่วนเพิ่ม — รายได้หลังหักค่าธรรมเนียม ต้นทุนสินค้า 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และเลิกสนใจว่าแต่ละออเดอร์คุ้มแค่ไหนเมื่อปิดการขายได้แล้ว",[683,812,813],{},"ไม่มีแบบไหนผิด แค่เหมาะกับธุรกิจคนละแบบ",[713,815,816],{"id":816},"เลือกอย่างไร",[785,818,819,828,833],{},[788,820,821,823,824],{},[686,822,745],{}," — ค่าเริ่มต้น และเหมาะกับร้านส่วนใหญ่ ใช้เมื่อสินค้าในกลุ่มมี ",[702,825,827],{"href":826},"\u002Fth\u002Fdocs\u002Foverview\u002Ffoundations\u002Fcogs-and-their-role","ต้นทุนในระบบแล้ว",[788,829,830,832],{},[686,831,758],{}," — ใช้เมื่อกำลังไล่เป้ายอดขาย ระดับชั้นของแพลตฟอร์ม หรือส่วนแบ่งในหมวดหมู่ และยอมรับอัตรากำไรที่บางลง",[788,834,835,837],{},[686,836,771],{}," — ใช้ตอนเปิดตัวสินค้า เร่งรีวิว หรือดันอันดับ ที่จำนวนการขายสำคัญกว่ามูลค่าต่อครั้ง",[713,839,841],{"id":840},"gmv-และจำนวนคำสั่งซื้อต้องมีขอบเขต","GMV และจำนวนคำสั่งซื้อต้องมีขอบเขต",[683,843,844,845,848],{},"กำไรจำกัดตัวเองอยู่แล้ว การใช้งบเกินจุดที่บาทถัดไปไม่คุ้มจะทำให้กำไรลดลง ตัวคำนวณจึงหยุดเอง แต่ ",[686,846,847],{},"GMV และจำนวนคำสั่งซื้อไม่เป็นแบบนั้น"," ยิ่งใช้งบยิ่งได้ยอดขายและออเดอร์เพิ่มเกือบเสมอ กลุ่มที่ไม่มีขอบเขตจึงจะใช้งบทุกบาทที่หาได้",[683,850,851],{},"DataGlass ไม่ให้บันทึกแบบนั้น เป้าหมาย GMV หรือจำนวนคำสั่งซื้อต้องมีอย่างน้อยหนึ่งอย่าง",[785,853,854,863],{},[788,855,856,706,859,862],{},[686,857,858],{},"งบรายเดือนของกลุ่ม",[686,860,861],{},"งบรายวันของกลุ่ม"," หรือ",[788,864,865],{},[702,866,518],{"href":867},"\u002Fth\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fconstraints",[683,869,870,871,874],{},"ถ้าไม่มีทั้งคู่ ระบบจะขึ้นว่า ",[697,872,873],{},"\"เป้าหมายแบบ GMV หรือจำนวนคำสั่งซื้อต้องมีขอบเขต\""," และบันทึกไม่ได้ ทั้งที่ระดับกลุ่ม ระดับวัน และระดับจุดเปลี่ยน",[876,877,879],"callout",{"icon":878},"i-lucide-info",[683,880,881],{},"กำไรและเงื่อนไขที่อิงกำไรต้องใช้ต้นทุนสินค้า สินค้าที่ยังไม่มีต้นทุนในระบบจะทำให้ค่าประมาณอ่อนลง ควรใส่ต้นทุนก่อนตั้งเป้าหมายเป็นกำไร",[713,883,884],{"id":884},"ใช้คู่กับเงื่อนไข",[683,886,887,888,890,891],{},"เป้าหมายลอย ๆ ไม่มีพื้น การเพิ่มจำนวนคำสั่งซื้อจะรับออเดอร์ที่ขาดทุนด้วย ใส่ ",[702,889,518],{"href":867}," เพื่อกั้นไว้ เช่น ",[697,892,893],{},"เพิ่มจำนวนคำสั่งซื้อ แต่ห้ามต่ำกว่าอัตรากำไร 15%",{"title":895,"searchDepth":896,"depth":896,"links":897},"",3,[898,900,901,902,903],{"id":715,"depth":899,"text":715},2,{"id":780,"depth":899,"text":780},{"id":816,"depth":899,"text":816},{"id":840,"depth":899,"text":841},{"id":884,"depth":899,"text":884},"กำไร GMV หรือจำนวนคำสั่งซื้อ — แต่ละแบบเพิ่มอะไรจริง ๆ และควรเลือกแบบไหนเมื่อไร",null,"md",{},{"icon":516},[910],"shopee","---\ntitle: เลือกเป้าหมาย\ndescription: กำไร GMV หรือจำนวนคำสั่งซื้อ — แต่ละแบบเพิ่มอะไรจริง ๆ และควรเลือกแบบไหนเมื่อไร\nplatforms:\n  - shopee\nnavigation:\n  icon: i-lucide-target\n---\n\n**เป้าหมายคือคำถามข้อเดียวที่การแบ่งงบรายวันตอบ** งบเท่ากัน แคมเปญชุดเดียวกัน แต่ได้คำตอบต่างกันสามแบบ เพราะแต่ละเป้าหมายวัดคำว่า \"คุ้ม\" คนละอย่าง\n\nตั้งได้ที่ **การตั้งค่าโดยรวม** ใต้หัวข้อ *ขั้นสูง* และมีผลกับทุกวันที่กลุ่มทำงาน เว้นแต่ [จุดเปลี่ยน](\u002Fth\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fschedule) หรือ [การตั้งค่าเฉพาะวัน](\u002Fth\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fmonthly-plan) จะกำหนดต่างออกไป\n\n## เป้าหมายสามแบบ\n\n| เป้าหมาย | เพิ่มอะไร | งบจะไหลไปที่ |\n| --- | --- | --- |\n| **กำไร** | กำไรส่วนเพิ่ม — รายได้หลังหักค่าธรรมเนียม ต้นทุนสินค้า และค่าส่ง | สินค้าที่เก็บเงินไว้ได้มากที่สุดต่อบาทที่ใช้ |\n| **GMV** | ยอดขายที่ผูกกับโฆษณา | สินค้าราคาสูง แม้อัตรากำไรจะบาง |\n| **จำนวนคำสั่งซื้อ** | จำนวนการซื้อส่วนเพิ่ม | สินค้าราคาถูกที่ปิดการขายได้เร็ว |\n\n## ต่างกันจริงตรงไหน\n\nสมมติมีสองแคมเปญและงบ ฿1,000 ต่อวัน\n\n- **แคมเปญ A** — สินค้า ฿1,200 อัตรากำไร 8%\n- **แคมเปญ B** — สินค้า ฿250 อัตรากำไร 35%\n\n**กำไร** จะดันงบไป B เพราะแม้ขายได้ครั้งหนึ่งจะเก็บ ฿87 เทียบกับ ฿96 ของ A แต่ B ปิดการขายได้บ่อยกว่ามากต่อบาทที่ใช้ **GMV** จะดันไป A เพราะขายได้ครั้งเดียวมีมูลค่าเกือบห้าเท่าของ B **จำนวนคำสั่งซื้อ** จะดันไป B หนักกว่าเดิม และเลิกสนใจว่าแต่ละออเดอร์คุ้มแค่ไหนเมื่อปิดการขายได้แล้ว\n\nไม่มีแบบไหนผิด แค่เหมาะกับธุรกิจคนละแบบ\n\n## เลือกอย่างไร\n\n- **กำไร** — ค่าเริ่มต้น และเหมาะกับร้านส่วนใหญ่ ใช้เมื่อสินค้าในกลุ่มมี [ต้นทุนในระบบแล้ว](\u002Fth\u002Fdocs\u002Foverview\u002Ffoundations\u002Fcogs-and-their-role)\n- **GMV** — ใช้เมื่อกำลังไล่เป้ายอดขาย ระดับชั้นของแพลตฟอร์ม หรือส่วนแบ่งในหมวดหมู่ และยอมรับอัตรากำไรที่บางลง\n- **จำนวนคำสั่งซื้อ** — ใช้ตอนเปิดตัวสินค้า เร่งรีวิว หรือดันอันดับ ที่จำนวนการขายสำคัญกว่ามูลค่าต่อครั้ง\n\n## GMV และจำนวนคำสั่งซื้อต้องมีขอบเขต\n\nกำไรจำกัดตัวเองอยู่แล้ว การใช้งบเกินจุดที่บาทถัดไปไม่คุ้มจะทำให้กำไรลดลง ตัวคำนวณจึงหยุดเอง แต่ **GMV และจำนวนคำสั่งซื้อไม่เป็นแบบนั้น** ยิ่งใช้งบยิ่งได้ยอดขายและออเดอร์เพิ่มเกือบเสมอ กลุ่มที่ไม่มีขอบเขตจึงจะใช้งบทุกบาทที่หาได้\n\nDataGlass ไม่ให้บันทึกแบบนั้น เป้าหมาย GMV หรือจำนวนคำสั่งซื้อต้องมีอย่างน้อยหนึ่งอย่าง\n\n- **งบรายเดือนของกลุ่ม** หรือ **งบรายวันของกลุ่ม** หรือ\n- [เงื่อนไข](\u002Fth\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fconstraints)\n\nถ้าไม่มีทั้งคู่ ระบบจะขึ้นว่า *\"เป้าหมายแบบ GMV หรือจำนวนคำสั่งซื้อต้องมีขอบเขต\"* และบันทึกไม่ได้ ทั้งที่ระดับกลุ่ม ระดับวัน และระดับจุดเปลี่ยน\n\n::callout{icon=\"i-lucide-info\"}\nกำไรและเงื่อนไขที่อิงกำไรต้องใช้ต้นทุนสินค้า สินค้าที่ยังไม่มีต้นทุนในระบบจะทำให้ค่าประมาณอ่อนลง ควรใส่ต้นทุนก่อนตั้งเป้าหมายเป็นกำไร\n::\n\n## ใช้คู่กับเงื่อนไข\n\nเป้าหมายลอย ๆ ไม่มีพื้น การเพิ่มจำนวนคำสั่งซื้อจะรับออเดอร์ที่ขาดทุนด้วย ใส่ [เงื่อนไข](\u002Fth\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fconstraints) เพื่อกั้นไว้ เช่น *เพิ่มจำนวนคำสั่งซื้อ แต่ห้ามต่ำกว่าอัตรากำไร 15%*\n\n",{"title":513,"description":904},"xeZhg_TU9dV2H6wh5RLXpQWWvaxm8GqRWBbTe13L1C0",{"data":915,"body":916},{},{"type":917,"children":918},"root",[919],{"type":920,"tag":683,"props":921,"children":922},"element",{},[923],{"type":924,"value":904},"text",1792785048808]