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การกระจายงบคือการเอนการแบ่งนั้นไปหาผลล่าสุด — มีประโยชน์เมื่อโมเดลยังใหม่ หรือเมื่อตลาดเปลี่ยนเร็วกว่าที่โมเดลตามทัน",[683,691,692,693,696],{},"อยู่ที่ ",[686,694,695],{},"การตั้งค่าโดยรวม → ขั้นสูง → การกระจายงบ"," และเป็นสามตัวเลือกที่ต้องมาด้วยกัน",[698,699,700],"h2",{"id":700},"วิธีใช้",[702,703,704,712,718],"ol",{},[705,706,707,708,711],"li",{},"เลือก ",[686,709,710],{},"เกณฑ์"," — สัญญาณล่าสุดที่จะใช้อ้างอิง",[705,713,707,714,717],{},[686,715,716],{},"ระดับ"," — ยอมแลกกำไรที่โมเดลคาดไว้แค่ไหนเพื่อเอนตามนั้น",[705,719,707,720,723],{},[686,721,722],{},"ช่วงเวลา"," — วัดสัญญาณย้อนหลังไกลแค่ไหน",[683,725,726,727,730],{},"ปล่อยเกณฑ์ไว้ที่ ",[686,728,729],{},"โมเดลอย่างเดียว"," เพื่อใช้โมเดลพยากรณ์ล้วน ๆ เกณฑ์ที่ไม่มีระดับหรือช่วงเวลาจะบันทึกไม่ได้ และระดับหรือช่วงเวลาที่ไม่มีเกณฑ์ก็บันทึกไม่ได้เช่นกัน — ตั้งครบสาม หรือไม่ตั้งเลย",[698,732,710],{"id":710},[734,735,736,748],"table",{},[737,738,739],"thead",{},[740,741,742,745],"tr",{},[743,744,710],"th",{},[743,746,747],{},"เอนไปหา",[749,750,751,766,776,786,796,806],"tbody",{},[740,752,753,763],{},[754,755,756,758,759],"td",{},[686,757,729],{}," ",[760,761,762],"em",{},"(ค่าเริ่มต้น)",[754,764,765],{},"ไม่เอนไปไหน โมเดลพยากรณ์ตัดสิน",[740,767,768,773],{},[754,769,770],{},[686,771,772],{},"การมองเห็นล่าสุด",[754,774,775],{},"แคมเปญที่กำลังได้ส่วนแบ่งการมองเห็น",[740,777,778,783],{},[754,779,780],{},[686,781,782],{},"คลิกล่าสุด",[754,784,785],{},"แคมเปญที่กำลังได้ส่วนแบ่งคลิก",[740,787,788,793],{},[754,789,790],{},[686,791,792],{},"Platform ROAS",[754,794,795],{},"แคมเปญที่ Platform ROAS จริงสูงกว่า",[740,797,798,803],{},[754,799,800],{},[686,801,802],{},"กำไรล่าสุด",[754,804,805],{},"แคมเปญที่มีกำไรส่วนเพิ่มจริงเป็นบวก",[740,807,808,813],{},[754,809,810],{},[686,811,812],{},"PA-ROAS",[754,814,815,816,820],{},"แคมเปญที่ ",[817,818,170],"a",{"href":819},"\u002Fth\u002Fdocs\u002Foverview\u002Ffoundations\u002Ftrue-roas"," จริงสูงกว่า",[698,822,716],{"id":716},[683,824,825],{},"ระดับเป็นสไลเดอร์สามขั้น แต่ละขั้นคือพื้นว่าจะเก็บกำไรที่โมเดลพยากรณ์คาดไว้อย่างน้อยเท่าไร",[734,827,828,840],{},[737,829,830],{},[740,831,832,834,837],{},[743,833,716],{},[743,835,836],{},"เก็บไว้อย่างน้อย",[743,838,839],{},"อ่านว่า",[749,841,842,855,868],{},[740,843,844,849,852],{},[754,845,846],{},[686,847,848],{},"น้อย",[754,850,851],{},"90% ของกำไรที่โมเดลคาด",[754,853,854],{},"เอนเบา ๆ",[740,856,857,862,865],{},[754,858,859],{},[686,860,861],{},"ปานกลาง",[754,863,864],{},"70%",[754,866,867],{},"ขยับจริง",[740,869,870,875,878],{},[754,871,872],{},[686,873,874],{},"มาก",[754,876,877],{},"40%",[754,879,880],{},"ผลล่าสุดเป็นตัวนำ",[683,882,883],{},"ยิ่งปรับมาก ยิ่งตามผลล่าสุดมากขึ้นและตามโมเดลพยากรณ์น้อยลง มันไม่ได้ทำให้กลุ่มใช้เงินดุขึ้น แค่ตอบสนองไวขึ้นว่าแคมเปญไหนควรได้เงิน",[698,885,722],{"id":722},[734,887,888,900],{},[737,889,890],{},[740,891,892,894,897],{},[743,893,722],{},[743,895,896],{},"ใช้กับกลุ่มที่ทำงานจริงได้",[743,898,899],{},"หมายเหตุ",[749,901,902,913,922,933,943],{},[740,903,904,907,910],{},[754,905,906],{},"ชั่วโมงล่าสุดที่จบแล้ว",[754,908,909],{},"ไม่ได้",[754,911,912],{},"ดูตัวอย่างเท่านั้น",[740,914,915,918,920],{},[754,916,917],{},"วันนี้ถึงชั่วโมงล่าสุด",[754,919,909],{},[754,921,912],{},[740,923,924,927,930],{},[754,925,926],{},"ย้อนหลัง 3 ชั่วโมง",[754,928,929],{},"ได้",[754,931,932],{},"เฉพาะสัญญาณการยิงโฆษณา",[740,934,935,938,940],{},[754,936,937],{},"ย้อนหลัง 24 ชั่วโมง",[754,939,929],{},[754,941,942],{},"ใช้ได้ทุกเกณฑ์",[740,944,945,948,950],{},[754,946,947],{},"7 วันล่าสุด",[754,949,929],{},[754,951,942],{},[683,953,954,956,957,959,960,962,963,966],{},[686,955,792],{},", ",[686,958,802],{}," และ ",[686,961,812],{}," อ่านตัวเงิน ซึ่งต้องใช้เวลานิ่ง จึงเลือกได้เฉพาะ ",[686,964,965],{},"24 ชั่วโมงหรือ 7 วัน"," ส่วนการมองเห็นและคลิกเป็นสัญญาณการยิงโฆษณา ใช้ได้กับทุกช่วงเวลาที่ทำงานจริง",[968,969,971],"callout",{"icon":970},"i-lucide-info",[683,972,973,974,977],{},"ระบบจะไม่ให้เปิดใช้งานกลุ่มที่ยังใช้ช่วงเวลาสำหรับดูตัวอย่างอยู่ หรือใช้เกณฑ์คู่กับช่วงเวลาที่เข้ากันไม่ได้ แถวนั้นจะบอกไว้ว่า ",[760,975,976],{},"\"ต้องเลือกเกณฑ์การกระจายงบที่ใช้งานจริงได้\""," แทนที่จะซ่อนตัวควบคุมไปเฉย ๆ",[698,979,980],{"id":980},"อ่านผลที่เกิดขึ้น",[683,982,983,984,987],{},"ในแผง ",[686,985,986],{},"การจัดสรรงบ"," วางเมาส์บนแคมเปญ ทูลทิปจะแยกให้เห็นสามค่า",[989,990,991,997,1003],"ul",{},[705,992,993,996],{},[686,994,995],{},"โมเดลล้วน"," — ยอดที่เป้าหมายและเงื่อนไขอย่างเดียวจะให้",[705,998,999,1002],{},[686,1000,1001],{},"ค่าที่เกณฑ์ต้องการ"," — ยอดที่เกณฑ์การกระจายงบอย่างเดียวจะให้",[705,1004,1005,1008],{},[686,1006,1007],{},"ข้อเสนอ"," — ตัวเลขที่การคำนวณลงตัวจริง อยู่ระหว่างสองค่าแรก",[683,1010,1011],{},"ถ้าสองค่าแรกห่างกันมาก แปลว่าระดับที่คุณตั้งกำลังทำงานจริง ถ้าเกือบเท่ากัน แปลว่าเกณฑ์เห็นตรงกับโมเดล และปล่อยไว้ที่โมเดลอย่างเดียวก็ได้",{"title":1013,"searchDepth":1014,"depth":1014,"links":1015},"",3,[1016,1018,1019,1020,1021],{"id":700,"depth":1017,"text":700},2,{"id":710,"depth":1017,"text":710},{"id":716,"depth":1017,"text":716},{"id":722,"depth":1017,"text":722},{"id":980,"depth":1017,"text":980},"เอนการแบ่งงบไปหาการมองเห็น คลิก ROAS กำไร หรือ True ROAS ล่าสุด แทนที่จะใช้โมเดลพยากรณ์อย่างเดียว",null,"md",{},{"icon":526},[1028],"shopee","---\ntitle: การกระจายงบ\ndescription: เอนการแบ่งงบไปหาการมองเห็น คลิก ROAS กำไร หรือ True ROAS ล่าสุด แทนที่จะใช้โมเดลพยากรณ์อย่างเดียว\nplatforms:\n  - shopee\nnavigation:\n  icon: i-lucide-sliders-horizontal\n---\n\n**ปกติกลุ่มจะแบ่งงบจากโมเดลพยากรณ์ที่เรียนรู้มาอย่างเดียว** การกระจายงบคือการเอนการแบ่งนั้นไปหาผลล่าสุด — มีประโยชน์เมื่อโมเดลยังใหม่ หรือเมื่อตลาดเปลี่ยนเร็วกว่าที่โมเดลตามทัน\n\nอยู่ที่ **การตั้งค่าโดยรวม → ขั้นสูง → การกระจายงบ** และเป็นสามตัวเลือกที่ต้องมาด้วยกัน\n\n## วิธีใช้\n\n1. เลือก **เกณฑ์** — สัญญาณล่าสุดที่จะใช้อ้างอิง\n2. เลือก **ระดับ** — ยอมแลกกำไรที่โมเดลคาดไว้แค่ไหนเพื่อเอนตามนั้น\n3. เลือก **ช่วงเวลา** — วัดสัญญาณย้อนหลังไกลแค่ไหน\n\nปล่อยเกณฑ์ไว้ที่ **โมเดลอย่างเดียว** เพื่อใช้โมเดลพยากรณ์ล้วน ๆ เกณฑ์ที่ไม่มีระดับหรือช่วงเวลาจะบันทึกไม่ได้ และระดับหรือช่วงเวลาที่ไม่มีเกณฑ์ก็บันทึกไม่ได้เช่นกัน — ตั้งครบสาม หรือไม่ตั้งเลย\n\n## เกณฑ์\n\n| เกณฑ์ | เอนไปหา |\n| --- | --- |\n| **โมเดลอย่างเดียว** *(ค่าเริ่มต้น)* | ไม่เอนไปไหน โมเดลพยากรณ์ตัดสิน |\n| **การมองเห็นล่าสุด** | แคมเปญที่กำลังได้ส่วนแบ่งการมองเห็น |\n| **คลิกล่าสุด** | แคมเปญที่กำลังได้ส่วนแบ่งคลิก |\n| **Platform ROAS** | แคมเปญที่ Platform ROAS จริงสูงกว่า |\n| **กำไรล่าสุด** | แคมเปญที่มีกำไรส่วนเพิ่มจริงเป็นบวก |\n| **PA-ROAS** | แคมเปญที่ [True ROAS](\u002Fth\u002Fdocs\u002Foverview\u002Ffoundations\u002Ftrue-roas) จริงสูงกว่า |\n\n## ระดับ\n\nระดับเป็นสไลเดอร์สามขั้น แต่ละขั้นคือพื้นว่าจะเก็บกำไรที่โมเดลพยากรณ์คาดไว้อย่างน้อยเท่าไร\n\n| ระดับ | เก็บไว้อย่างน้อย | อ่านว่า |\n| --- | --- | --- |\n| **น้อย** | 90% ของกำไรที่โมเดลคาด | เอนเบา ๆ |\n| **ปานกลาง** | 70% | ขยับจริง |\n| **มาก** | 40% | ผลล่าสุดเป็นตัวนำ |\n\nยิ่งปรับมาก ยิ่งตามผลล่าสุดมากขึ้นและตามโมเดลพยากรณ์น้อยลง มันไม่ได้ทำให้กลุ่มใช้เงินดุขึ้น แค่ตอบสนองไวขึ้นว่าแคมเปญไหนควรได้เงิน\n\n## ช่วงเวลา\n\n| ช่วงเวลา | ใช้กับกลุ่มที่ทำงานจริงได้ | หมายเหตุ |\n| --- | --- | --- |\n| ชั่วโมงล่าสุดที่จบแล้ว | ไม่ได้ | ดูตัวอย่างเท่านั้น |\n| วันนี้ถึงชั่วโมงล่าสุด | ไม่ได้ | ดูตัวอย่างเท่านั้น |\n| ย้อนหลัง 3 ชั่วโมง | ได้ | เฉพาะสัญญาณการยิงโฆษณา |\n| ย้อนหลัง 24 ชั่วโมง | ได้ | ใช้ได้ทุกเกณฑ์ |\n| 7 วันล่าสุด | ได้ | ใช้ได้ทุกเกณฑ์ |\n\n**Platform ROAS**, **กำไรล่าสุด** และ **PA-ROAS** อ่านตัวเงิน ซึ่งต้องใช้เวลานิ่ง จึงเลือกได้เฉพาะ **24 ชั่วโมงหรือ 7 วัน** ส่วนการมองเห็นและคลิกเป็นสัญญาณการยิงโฆษณา ใช้ได้กับทุกช่วงเวลาที่ทำงานจริง\n\n::callout{icon=\"i-lucide-info\"}\nระบบจะไม่ให้เปิดใช้งานกลุ่มที่ยังใช้ช่วงเวลาสำหรับดูตัวอย่างอยู่ หรือใช้เกณฑ์คู่กับช่วงเวลาที่เข้ากันไม่ได้ แถวนั้นจะบอกไว้ว่า *\"ต้องเลือกเกณฑ์การกระจายงบที่ใช้งานจริงได้\"* แทนที่จะซ่อนตัวควบคุมไปเฉย ๆ\n::\n\n## อ่านผลที่เกิดขึ้น\n\nในแผง **การจัดสรรงบ** วางเมาส์บนแคมเปญ ทูลทิปจะแยกให้เห็นสามค่า\n\n- **โมเดลล้วน** — ยอดที่เป้าหมายและเงื่อนไขอย่างเดียวจะให้\n- **ค่าที่เกณฑ์ต้องการ** — ยอดที่เกณฑ์การกระจายงบอย่างเดียวจะให้\n- **ข้อเสนอ** — ตัวเลขที่การคำนวณลงตัวจริง อยู่ระหว่างสองค่าแรก\n\nถ้าสองค่าแรกห่างกันมาก แปลว่าระดับที่คุณตั้งกำลังทำงานจริง ถ้าเกือบเท่ากัน แปลว่าเกณฑ์เห็นตรงกับโมเดล และปล่อยไว้ที่โมเดลอย่างเดียวก็ได้\n\n",{"title":523,"description":1022},"Fr4kWB5R6JeVoQTECjTot9IKlhOdokvMuqQifp8obqE",{"data":1033,"body":1034},{},{"type":1035,"children":1036},"root",[1037],{"type":1038,"tag":683,"props":1039,"children":1040},"element",{},[1041],{"type":1042,"value":1022},"text",1792785049955]