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ads on True ROAS",{"type":694,"value":695,"toc":751},"minimark",[696,701,705,709,744,748],[697,698,700],"h2",{"id":699},"when-to-use-this","When to use this",[702,703,704],"p",{},"Use it before you move ad budget, or when marketplace ROAS looks strong but profit does not. A 4x platform ROAS can still be a loss once fees, COGS and shipping come out.",[697,706,708],{"id":707},"steps","Steps",[710,711,712,724,727,734,737],"ol",{},[713,714,715,716,719,720,723],"li",{},"Open ",[717,718,467],"strong",{},". Every campaign is listed with its spend, orders and True ROAS. See ",[721,722,171],"a",{"href":172},".",[713,725,726],{},"Sort by True ROAS and look at the weakest campaigns first. Remember the break-even is 0, not 1: any True ROAS above 0 makes money.",[713,728,729,730,733],{},"Click a campaign to open its breakdown and read the ",[721,731,732],{"href":473},"Sankey"," to see where each baht of ad revenue went.",[713,735,736],{},"Check the day-by-day performance (hour-by-hour on Shopee) to see whether a bad week is a trend or a spike.",[713,738,739,740,743],{},"Reduce or pause campaigns below break-even. For campaigns worth scaling, put them in an ",[721,741,742],{"href":492},"optimization group"," so budget follows profit.",[697,745,747],{"id":746},"what-you-get","What you get",[702,749,750],{},"A short list of campaigns to cut, hold and grow, based on net profit per baht of spend.",{"title":752,"searchDepth":753,"depth":753,"links":754},"",3,[755,757,758],{"id":699,"depth":756,"text":700},2,{"id":707,"depth":756,"text":708},{"id":746,"depth":756,"text":747},"ads","advertising","Judge each campaign by the profit it brings, not the ROAS the marketplace reports.",null,"md",true,[766,767,768,96],"beauty","fashion","electronics",{},10,"\u002Fuse-cases\u002Fbudget-ads-on-true-roas",[773,774],"shopee","tiktok","Review Shopee ads for my shop over the last 30 days. Rank active campaigns by weakest True ROAS, compare True ROAS with marketplace ROAS, and classify each material campaign as reduce, hold, or consider scaling. Explain the evidence and do not apply any change.","---\ntitle: Budget ads on True ROAS\ndescription: Judge each campaign by the profit it brings, not the ROAS the marketplace reports.\ncategory: ads\ncollection: advertising\ntags: [True ROAS, ads, campaigns, sankey, profit]\nindustries: [beauty, fashion, electronics, home]\nfeatured: true\nicon: i-lucide-target\nminutes: 10\nplatforms: [shopee, tiktok]\nprompt: \"Review Shopee ads for my shop over the last 30 days. Rank active campaigns by weakest True ROAS, compare True ROAS with marketplace ROAS, and classify each material campaign as reduce, hold, or consider scaling. Explain the evidence and do not apply any change.\"\nrelated:\n  - label: True ROAS\n    to: \u002Fdocs\u002Foverview\u002Ffoundations\u002Ftrue-roas\n  - label: Reading the Sankey\n    to: \u002Fdocs\u002Fgrowth\u002Fads\u002Freading-the-sankey\n  - label: Optimization groups\n    to: \u002Fdocs\u002Fgrowth\u002Foptimization-groups\n---\n\n## When to use this\n\nUse it before you move ad budget, or when marketplace ROAS looks strong but profit does not. A 4x platform ROAS can still be a loss once fees, COGS and shipping come out.\n\n## Steps\n\n1. Open **Ads**. Every campaign is listed with its spend, orders and True ROAS. See [True ROAS](\u002Fdocs\u002Foverview\u002Ffoundations\u002Ftrue-roas).\n2. Sort by True ROAS and look at the weakest campaigns first. Remember the break-even is 0, not 1: any True ROAS above 0 makes money.\n3. Click a campaign to open its breakdown and read the [Sankey](\u002Fdocs\u002Fgrowth\u002Fads\u002Freading-the-sankey) to see where each baht of ad revenue went.\n4. Check the day-by-day performance (hour-by-hour on Shopee) to see whether a bad week is a trend or a spike.\n5. Reduce or pause campaigns below break-even. For campaigns worth scaling, put them in an [optimization group](\u002Fdocs\u002Fgrowth\u002Foptimization-groups) so budget follows profit.\n\n## What you get\n\nA short list of campaigns to cut, hold and grow, based on net profit per baht of spend.\n",[778,779,780],{"label":171,"to":172},{"label":472,"to":473},{"label":491,"to":492},{"title":692,"description":761},"use-cases\u002Fbudget-ads-on-true-roas",[171,759,784,785,786],"campaigns","sankey","profit","hajCKaurKCqd3BMmMT31aQkoSVv1BV1pIKgcnRG4MpE",[789,798,807],{"path":790,"title":791,"description":792,"category":759,"collection":760,"tags":793,"icon":553,"minutes":770,"draft":120},"\u002Fuse-cases\u002Fautomate-ad-budget-rules","Automate ad adjustments with rules","Let a rule tighten a ROAS target or raise a budget when a metric crosses a line you set.",[794,795,796,797],"automation","rules","ROAS target","Shopee ads",{"path":799,"title":800,"description":801,"category":759,"collection":760,"tags":802,"icon":806,"minutes":770,"draft":120},"\u002Fuse-cases\u002Fcatch-ad-cannibalization","Check whether ads are cannibalizing orders","See whether extra ad spend grows your order book or only relabels orders you would have won anyway.",[803,759,804,805],"cannibalization","Shopee","evidence","i-lucide-compare",{"path":808,"title":809,"description":810,"category":759,"collection":760,"tags":811,"icon":814,"minutes":815,"draft":120},"\u002Fuse-cases\u002Fset-up-optimization-group","Set up an optimization group","Pool Shopee campaigns under one budget and let DataGlass split it every day toward profit.",[742,812,797,813],"budget","objective","i-lucide-layers",15,{"id":817,"title":31,"body":818,"description":882,"draft":120,"draftReason":762,"extension":763,"meta":883,"navigation":764,"path":884,"rail":762,"releases":762,"seo":885,"stem":886,"training":762,"useCases":887,"__hash__":970},"pages_en\u002Fpages\u002Fuse-cases.md",{"type":694,"value":819,"toc":880},[820,838,846,854,867],[821,822,823,828,833],"use-cases-hero",{},[824,825,826],"template",{"v-slot:title":752},[702,827,31],{},[824,829,830],{"v-slot:lede":752},[702,831,832],{},"Try these DataGlass workflows",[824,834,835],{"v-slot:placeholder":752},[702,836,837],{},"Search DataGlass use cases",[839,840,841],"use-cases-results",{},[824,842,843],{"v-slot:title":752},[702,844,845],{},"Results",[847,848,849],"use-cases-collections",{},[824,850,851],{"v-slot:title":752},[702,852,853],{},"Collections",[855,856,857,862],"use-cases-featured",{},[824,858,859],{"v-slot:title":752},[702,860,861],{},"Featured",[824,863,864],{"v-slot:lede":752},[702,865,866],{},"Good first workflows to run on your own shops.",[868,869,870,875],"use-cases-all",{},[824,871,872],{"v-slot:title":752},[702,873,874],{},"All use cases",[824,876,877],{"v-slot:sortBy":752},[702,878,879],{},"Sort by",{"title":752,"searchDepth":753,"depth":753,"links":881},[],"Try these DataGlass workflows: profit, pricing, ads, orders and inventory.",{},"\u002Fpages\u002Fuse-cases",{"title":31,"description":882},"pages\u002Fuse-cases",{"collections":888,"categories":917,"industries":931,"suggestions":946,"ui":949,"detail":959},[889,894,898,903,908,912],{"key":890,"label":891,"description":892,"icon":893},"profit-pricing","Profit and pricing","Find where money leaks and price for the margin you want.","i-lucide-circle-dollar-sign",{"key":760,"label":895,"description":896,"icon":897},"Advertising","Spend ad budget on profit instead of platform ROAS.","i-lucide-megaphone",{"key":899,"label":900,"description":901,"icon":902},"daily-operations","Daily operations","Review Actions, check payouts and print labels in minutes.","i-lucide-clipboard-check",{"key":904,"label":905,"description":906,"icon":907},"inventory","Inventory","Restock before you run out and keep stock in sync.","i-lucide-package",{"key":909,"label":43,"description":910,"icon":911},"ai-assistants","Ask ChatGPT or Claude about your shops through the 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Try a different word or reset the filters.",{"onThisPage":6,"copyPage":7,"copied":8,"copyStarterPrompt":960,"copyPrompt":961,"minutes":962,"readMore":963,"worksOn":15,"worksOnLine":964,"platformNames":965,"starterPrompt":968,"relatedUseCases":969},"Copy starter prompt","Copy prompt","min","Read more","Runs on your connected {platform} shops.",{"shopee":804,"lazada":966,"tiktok":967},"Lazada","TikTok Shop","Starter prompt","Related use cases","PjbcllwdDGmFoukOEr0zzahh6jyo06ZzOzo8G1rSZhg",1792784972132]