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month plan","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fmonthly-plan","docs\u002F03.growth\u002F04.optimization-groups\u002F09.monthly-plan","i-lucide-calendar-days",{"title":442,"path":443,"stem":444,"draft":11,"icon":435},"The Timeline schedule","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fschedule","docs\u002F03.growth\u002F04.optimization-groups\u002F10.schedule",{"title":446,"path":447,"stem":448,"draft":11,"icon":449},"Automation rules","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fautomation","docs\u002F03.growth\u002F04.optimization-groups\u002F11.automation","i-lucide-workflow",{"title":451,"path":452,"stem":453,"draft":11,"icon":454},"Managing campaigns in a group","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fmanaging-campaigns","docs\u002F03.growth\u002F04.optimization-groups\u002F12.managing-campaigns","i-lucide-list-checks",{"title":456,"path":457,"stem":458,"draft":11,"icon":459},"How the run 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examples","\u002Fdocs\u002Fai-and-api\u002Fassistants\u002Fworked-examples","docs\u002F04.ai-and-api\u002F01.assistants\u002F07.worked-examples","i-material-symbols-menu-book-rounded",{"title":519,"draft":11,"path":520,"stem":521,"children":522,"page":11},"API","\u002Fdocs\u002Fai-and-api\u002Fapi","docs\u002F04.ai-and-api\u002F02.api",[523,528,533,538,543,548],{"title":524,"path":525,"stem":526,"draft":11,"icon":527},"Getting started","\u002Fdocs\u002Fai-and-api\u002Fapi\u002Fgetting-started","docs\u002F04.ai-and-api\u002F02.api\u002F01.getting-started","i-material-symbols-key-rounded",{"title":529,"path":530,"stem":531,"draft":11,"icon":532},"API security & limits","\u002Fdocs\u002Fai-and-api\u002Fapi\u002Fsecurity","docs\u002F04.ai-and-api\u002F02.api\u002F02.security","i-material-symbols-verified-user-rounded",{"title":534,"path":535,"stem":536,"draft":11,"icon":537},"Endpoints: products & orders","\u002Fdocs\u002Fai-and-api\u002Fapi\u002Fproducts-and-orders","docs\u002F04.ai-and-api\u002F02.api\u002F03.products-and-orders","i-material-symbols-package-2-rounded",{"title":539,"path":540,"stem":541,"draft":11,"icon":542},"Endpoints: financial breakdown","\u002Fdocs\u002Fai-and-api\u002Fapi\u002Ffinancial-breakdown","docs\u002F04.ai-and-api\u002F02.api\u002F04.financial-breakdown","i-material-symbols-account-balance-rounded",{"title":544,"path":545,"stem":546,"draft":11,"icon":547},"Endpoints: raw platform data","\u002Fdocs\u002Fai-and-api\u002Fapi\u002Fplatform-data","docs\u002F04.ai-and-api\u002F02.api\u002F05.platform-data","i-material-symbols-database-rounded",{"title":549,"path":550,"stem":551,"draft":11,"icon":552},"Endpoints: Actions & recommendations","\u002Fdocs\u002Fai-and-api\u002Fapi\u002Frecommendations","docs\u002F04.ai-and-api\u002F02.api\u002F06.recommendations","i-material-symbols-recommend-rounded",{"title":554,"draft":11,"path":555,"stem":556,"children":557},"Administration","\u002Fdocs\u002Fadministration","docs\u002F05.administration\u002Findex",[558,559,579],{"title":10,"path":555,"stem":556,"draft":11},{"title":560,"draft":11,"path":561,"stem":562,"children":563,"page":11},"Team and access","\u002Fdocs\u002Fadministration\u002Fteam-and-access","docs\u002F05.administration\u002F01.team-and-access",[564,569,574],{"title":565,"path":566,"stem":567,"draft":11,"icon":568},"Team & roles","\u002Fdocs\u002Fadministration\u002Fteam-and-access\u002Fteam-and-roles","docs\u002F05.administration\u002F01.team-and-access\u002F01.team-and-roles","i-material-symbols-group-rounded",{"title":570,"path":571,"stem":572,"draft":11,"icon":573},"Adding teammates","\u002Fdocs\u002Fadministration\u002Fteam-and-access\u002Fadding-teammates","docs\u002F05.administration\u002F01.team-and-access\u002F02.adding-teammates","i-material-symbols-person-add-rounded",{"title":575,"path":576,"stem":577,"draft":11,"icon":578},"Managing access","\u002Fdocs\u002Fadministration\u002Fteam-and-access\u002Fmanaging-access","docs\u002F05.administration\u002F01.team-and-access\u002F03.managing-access","i-material-symbols-admin-panel-settings-rounded",{"title":580,"draft":11,"path":581,"stem":582,"children":583,"page":11},"Account","\u002Fdocs\u002Fadministration\u002Faccount","docs\u002F05.administration\u002F02.account",[584,588],{"title":585,"path":586,"stem":587,"draft":11,"icon":385},"Open Platform","\u002Fdocs\u002Fadministration\u002Faccount\u002Fopen-platform","docs\u002F05.administration\u002F02.account\u002F01.open-platform",{"title":589,"path":590,"stem":591,"draft":11,"icon":258},"VAT","\u002Fdocs\u002Fadministration\u002Faccount\u002Fvat","docs\u002F05.administration\u002F02.account\u002F02.vat",{"id":593,"docsPage":594,"docsSidebar":605,"docsTabs":607,"extension":609,"footer":610,"header":669,"localeSwitch":685,"meta":687,"stem":688,"__hash__":689},"chrome_en\u002Fen\u002Fchrome.yml",{"onThisPage":595,"copyPage":596,"copied":597,"copyMenu":598,"copyMarkdownLink":599,"linkCopied":600,"viewMarkdown":601,"openChatGpt":602,"openClaude":603,"platforms":604},"On this page","Copy page","Copied","More copy options","Copy Markdown link","Copied to clipboard","View as Markdown","Open in ChatGPT","Open in Claude","Works on",{"label":606},"Docs sidebar",{"ariaLabel":608},"Docs sections","yml",{"ariaLabel":611,"columns":612,"legal":649,"quote":650,"askAi":653},"Footer",[613,625,631,639],{"label":67,"children":614},[615,616,619,622],{"label":5,"to":6},{"label":617,"to":618},"Use cases","\u002Fuse-cases",{"label":620,"to":621},"Training","\u002Ftraining",{"label":623,"to":624},"Resources","\u002Fresources",{"label":626,"children":627},"Build",[628,629,630],{"label":477,"to":478},{"label":519,"to":525},{"label":585,"to":586},{"label":632,"children":633},"Updates",[634,635],{"label":77,"to":80},{"label":636,"to":637,"target":638},"Blog","https:\u002F\u002Fwww.dataglasslabs.com\u002Fblog","_blank",{"label":640,"children":641},"DataGlass",[642,645,648],{"label":643,"to":644,"target":638},"Open DataGlass","https:\u002F\u002Fapp.dataglasslabs.com",{"label":646,"to":647,"target":638},"Website","https:\u002F\u002Fwww.dataglasslabs.com",{"label":72,"to":73},"DataGlass Labs. All rights reserved.",{"text":651,"caption":652},"Measure what you keep, and then grow what you measure.","The DataGlass team",{"label":654,"prompt":655,"assistants":656},"Ask AI about DataGlass","I want to learn how to use DataGlass, a decision engine for Shopee, Lazada and TikTok Shop sellers that optimizes ads, pricing and promotions for true profit. Use web search to read the DataGlass docs at https:\u002F\u002Flearn.dataglasslabs.com\u002Fdocs (with an agent-readable summary at https:\u002F\u002Flearn.dataglasslabs.com\u002Fllms.txt), then explain what DataGlass does, how to get started and which guides to read first.",[657,661,665],{"label":658,"icon":659,"url":660},"ChatGPT","chatgpt","https:\u002F\u002Fchatgpt.com\u002F?prompt={prompt}",{"label":662,"icon":663,"url":664},"Claude","claude","https:\u002F\u002Fclaude.ai\u002Fnew?q={prompt}",{"label":666,"icon":667,"url":668},"Perplexity","perplexity","https:\u002F\u002Fwww.perplexity.ai\u002Fsearch?q={prompt}",{"sections":670,"navLabel":683,"openApp":643,"search":684},[671,674,675,677,679,681],{"key":672,"label":673},"home","Home",{"key":7,"label":5},{"key":676,"label":617},"use-cases",{"key":678,"label":620},"training",{"key":680,"label":77},"releases",{"key":682,"label":623},"resources","Sections","Start searching",{"label":686},"Region and language",{},"en\u002Fchrome","mobUs3s2Zj3jKhQlnWk_tray3mh7L0ptp0ZGYXlK4NA",{"id":691,"title":295,"body":692,"description":929,"draft":11,"draftReason":930,"extension":931,"layout":930,"meta":932,"navigation":933,"path":296,"platforms":934,"rawbody":936,"seo":937,"stem":297,"__hash__":938},"docs_en\u002Fdocs\u002F03.growth\u002F01.actions\u002F04.results.md",{"type":693,"value":694,"toc":917},"minimark",[695,703,706,711,714,718,725,752,759,766,770,773,787,790,793,796,803,807,812,857,860,863,866,878,885,889,903,907],[696,697,698,699],"p",{},"The Results page answers one question: ",[700,701,702],"strong",{},"what did the actions you deployed actually earn you?",[696,704,705],{},"Not \"how much money moved through them\" — that is a different question with a different answer, and the page keeps the two apart on purpose. This is where each figure comes from.",[707,708,710],"h2",{"id":709},"shopee-only","Shopee only",[696,712,713],{},"The attribution service behind this page is Shopee-only. A TikTok or Lazada shop has no ledger yet, so the page says so rather than drawing an empty chart that would read as \"your actions earned nothing\".",[707,715,717],{"id":716},"profit-credited","Profit credited",[696,719,720,721,724],{},"The headline figure. Every deployed action is measured against ",[700,722,723],{},"what would have happened without it",", not against zero.",[726,727,728,735,741],"ul",{},[729,730,731,734],"li",{},[700,732,733],{},"Budget changes"," — modelled profit at the spend that was actually delivered, minus modelled profit at the baseline spend policy. The difference is what the change is credited with.",[729,736,737,740],{},[700,738,739],{},"Target ROAS changes"," — measured against the campaign's own prior rate.",[729,742,743,746,747,751],{},[700,744,745],{},"Other families"," — each carries its own stated basis, shown on the (i) beside its row in ",[748,749,750],"em",{},"Where the profit came from",".",[696,753,754,755,758],{},"Only ",[700,756,757],{},"settled"," money counts. Shopee clears an order roughly one to two weeks after it is placed, so the most recent days in any window read low by design and fill in later.",[696,760,761,762,765],{},"An action that has been deployed but has not settled yet shows as ",[748,763,764],{},"measuring",", never as zero. Those are two different facts and the page never collapses them.",[707,767,769],{"id":768},"profit-by-day","Profit by day",[696,771,772],{},"Genuinely daily. The backend stores one row per action per day and refuses a series that does not sum back to the headline figure — nothing here spreads a window total across days.",[726,774,775,781],{},[729,776,777,780],{},[700,778,779],{},"Bars"," — what each day earned. Green above the zero line, red below it.",[729,782,783,786],{},[700,784,785],{},"Line"," — the running total across the whole period.",[696,788,789],{},"If a family is measured over a window rather than per day, its money is in the headline but not in the bars. The page names that gap under the chart instead of leaving a chart that silently fails to add up.",[707,791,750],{"id":792},"where-the-profit-came-from",[696,794,795],{},"The same total, split by action family. Each family has its own measurement basis, which is why the split matters more than the ranking — the (i) on each row states the basis for that row.",[696,797,798,799,802],{},"Percentages are shares of the ",[700,800,801],{},"earning"," families only. A family measured at a loss keeps its sign and sits below the rule; it is not a slice of anything.",[707,804,806],{"id":805},"ad-groups-dataglass-runs","Ad groups DataGlass runs",[696,808,809],{},[700,810,811],{},"This table carries two different bases side by side, and they must never be added.",[813,814,815,831],"table",{},[816,817,818],"thead",{},[819,820,821,825,828],"tr",{},[822,823,824],"th",{},"Column",[822,826,827],{},"Basis",[822,829,830],{},"Period",[832,833,834,846],"tbody",{},[819,835,836,840,843],{},[837,838,839],"td",{},"Ad spend, Attributed (Shopee), PA-ROAS",[837,841,842],{},"Shopee's own ad attribution",[837,844,845],{},"The shop's ads reporting window",[819,847,848,851,854],{},[837,849,850],{},"Measured uplift",[837,852,853],{},"Baseline spend policy — the same measurement as the headline above",[837,855,856],{},"The date range picked on this page",[696,858,859],{},"Measured uplift is the last column because it is the only one that is ours. It is what the budget\nwrites added; everything to its left is what flowed through the campaigns whether we ran them or not.",[696,861,862],{},"Shopee's ad attribution answers \"what ran through these campaigns\". Measured against items, that same basis has claimed between 104% and 218% of an item's entire sales as ad-driven — which is why it sits beside the measurement as context and is never summed into it.",[696,864,865],{},"Two further limits, both from the platform rather than from choice:",[726,867,868,875],{},[729,869,870,871,874],{},"The group endpoint takes no date range, so the attributed columns cover the shop's ads reporting window while the uplift column obeys your date picker. The two columns legitimately span different periods — and the attributed one ",[700,872,873],{},"predates DataGlass",", covering the campaigns from before the group was ever handed to us. It is not a post-management figure and must not be read as one.",[729,876,877],{},"There is no group-level daily endpoint. A shop-wide daily chart would mean one request per campaign, so day-by-day figures live on each group's own page instead.",[696,879,880,881,884],{},"A group reads ",[700,882,883],{},"Not measured"," until its budget writes are mature and its campaigns priced. That is not zero.",[707,886,888],{"id":887},"worth-reviewing","Worth reviewing",[726,890,891,897],{},[729,892,893,896],{},[700,894,895],{},"Worth a look"," — measured, and currently negative over the action's own window. A loss this early can still turn around.",[729,898,899,902],{},[700,900,901],{},"Measuring"," — deployed, but without enough settled orders to report yet. A long list here is normal on a recent deploy.",[707,904,906],{"id":905},"why-a-figure-may-not-match-seller-center","Why a figure may not match Seller Center",[696,908,909,910,913,914,916],{},"Seller Center counts every order ",[700,911,912],{},"placed",", including cancelled, unpaid and in-transit. This page counts ",[700,915,757],{}," money attributed to a specific action. They are different questions, and a gap between them is usually a definition difference rather than missing data.",{"title":918,"searchDepth":919,"depth":919,"links":920},"",3,[921,923,924,925,926,927,928],{"id":709,"depth":922,"text":710},2,{"id":716,"depth":922,"text":717},{"id":768,"depth":922,"text":769},{"id":792,"depth":922,"text":750},{"id":805,"depth":922,"text":806},{"id":887,"depth":922,"text":888},{"id":905,"depth":922,"text":906},"What the Results page measures, the basis behind every figure on it, and why two numbers on the same page can legitimately disagree.",null,"md",{},{"icon":197},[935],"shopee","---\ntitle: How Results are calculated\ndescription: What the Results page measures, the basis behind every figure on it, and why two numbers on the same page can legitimately disagree.\nplatforms:\n  - shopee\nnavigation:\n  icon: i-material-symbols-calculate-rounded\n---\n\nThe Results page answers one question: **what did the actions you deployed actually earn you?**\n\nNot \"how much money moved through them\" — that is a different question with a different answer, and the page keeps the two apart on purpose. This is where each figure comes from.\n\n## Shopee only\n\nThe attribution service behind this page is Shopee-only. A TikTok or Lazada shop has no ledger yet, so the page says so rather than drawing an empty chart that would read as \"your actions earned nothing\".\n\n## Profit credited\n\nThe headline figure. Every deployed action is measured against **what would have happened without it**, not against zero.\n\n- **Budget changes** — modelled profit at the spend that was actually delivered, minus modelled profit at the baseline spend policy. The difference is what the change is credited with.\n- **Target ROAS changes** — measured against the campaign's own prior rate.\n- **Other families** — each carries its own stated basis, shown on the (i) beside its row in *Where the profit came from*.\n\nOnly **settled** money counts. Shopee clears an order roughly one to two weeks after it is placed, so the most recent days in any window read low by design and fill in later.\n\nAn action that has been deployed but has not settled yet shows as *measuring*, never as zero. Those are two different facts and the page never collapses them.\n\n## Profit by day\n\nGenuinely daily. The backend stores one row per action per day and refuses a series that does not sum back to the headline figure — nothing here spreads a window total across days.\n\n- **Bars** — what each day earned. Green above the zero line, red below it.\n- **Line** — the running total across the whole period.\n\nIf a family is measured over a window rather than per day, its money is in the headline but not in the bars. The page names that gap under the chart instead of leaving a chart that silently fails to add up.\n\n## Where the profit came from\n\nThe same total, split by action family. Each family has its own measurement basis, which is why the split matters more than the ranking — the (i) on each row states the basis for that row.\n\nPercentages are shares of the **earning** families only. A family measured at a loss keeps its sign and sits below the rule; it is not a slice of anything.\n\n## Ad groups DataGlass runs\n\n**This table carries two different bases side by side, and they must never be added.**\n\n| Column | Basis | Period |\n| --- | --- | --- |\n| Ad spend, Attributed (Shopee), PA-ROAS | Shopee's own ad attribution | The shop's ads reporting window |\n| Measured uplift | Baseline spend policy — the same measurement as the headline above | The date range picked on this page |\n\nMeasured uplift is the last column because it is the only one that is ours. It is what the budget\nwrites added; everything to its left is what flowed through the campaigns whether we ran them or not.\n\nShopee's ad attribution answers \"what ran through these campaigns\". Measured against items, that same basis has claimed between 104% and 218% of an item's entire sales as ad-driven — which is why it sits beside the measurement as context and is never summed into it.\n\nTwo further limits, both from the platform rather than from choice:\n\n- The group endpoint takes no date range, so the attributed columns cover the shop's ads reporting window while the uplift column obeys your date picker. The two columns legitimately span different periods — and the attributed one **predates DataGlass**, covering the campaigns from before the group was ever handed to us. It is not a post-management figure and must not be read as one.\n- There is no group-level daily endpoint. A shop-wide daily chart would mean one request per campaign, so day-by-day figures live on each group's own page instead.\n\nA group reads **Not measured** until its budget writes are mature and its campaigns priced. That is not zero.\n\n## Worth reviewing\n\n- **Worth a look** — measured, and currently negative over the action's own window. A loss this early can still turn around.\n- **Measuring** — deployed, but without enough settled orders to report yet. A long list here is normal on a recent deploy.\n\n## Why a figure may not match Seller Center\n\nSeller Center counts every order **placed**, including cancelled, unpaid and in-transit. This page counts **settled** money attributed to a specific action. They are different questions, and a gap between them is usually a definition difference rather than missing data.\n",{"title":295,"description":929},"z4pUb9J0OKmVyFcYLFFdPnVQovrNpZN_ErDIP_b1V-g",{"data":940,"body":941},{},{"type":942,"children":943},"root",[944],{"type":945,"tag":696,"props":946,"children":947},"element",{},[948],{"type":949,"value":929},"text",1792785246296]