Smarter budgets for optimization groups

Optimization groups learn to spend within the day, to move budget while the day runs, and to take more or less risk when you tell them to.

Budget pacing

Optimization groups get a Budget pacing switch. Turned on, DataGlass spreads each day's budget across the hours the shop sells best instead of leaving the whole amount available all day. Pacing also gains a choice of time slots per day.

Rebalance during the day

Optimization groups can now rebalance during the day: every four hours DataGlass moves budget from campaigns that won't spend it to campaigns that ran out while beating their ROAS target.

Growth setting

Each optimization group has a Growth setting with three choices (Steady, Learn and Grow) that say whether DataGlass tests small budget shifts between campaigns and whether it may spend past the day's budget on good days.

Keep all campaigns active

A new rule for optimization groups keeps every campaign running: DataGlass never pauses a campaign in the group, and each one keeps at least the platform minimum budget a day.