Cannibalization, CPAS profit and bid timing

Three new views answer whether ad spend is really paying for itself.

Cannibalization monitoring

See whether extra ad spend grows your order book or just moves orders you would have won anyway into the ad-attributed column, with a rolling index and a status that says what the evidence supports. Find it under Ads → Cannibalization monitoring. See Cannibalization.

CPAS profit

See whether your Meta Collaborative Ads (CPAS) spend made money on a Shopee shop, on two bases kept apart: what Meta claims, and what CPAS adds as a channel once affiliate and Shopee ads have taken their share. CPAS also appears as its own sales channel on the shop overview. Find it under Ads → CPAS on shops with a connected Meta ad account. See CPAS profit.

Bid timing

Bid timing shows how your ads perform by hour of the day (profit, efficiency and volume), with a product-by-hour heatmap, a day-type filter, and your own custom hour windows, so you can see which hours pay off.