Optimization groups and Effective price

Ad budgets stop being set campaign by campaign, and every product gets a price that reflects what buyers really paid.

Optimization groups

Group Shopee ad campaigns under one objective and one budget, and let DataGlass re-split that budget across them every night. Create a group, choose what to maximize and any constraint, and add the campaigns it should manage. Find it under Ads. See Optimization groups.

Ads automation rules

Write IF/THEN rules that watch a metric such as ROAS and change a target ROAS or a budget for you, on a daily or weekly schedule. A rule can cover a whole optimization group or a single campaign. See Automation rules.

The month plan

An optimization group on a monthly budget now has a month calendar showing how DataGlass paces that budget day by day. Open a day to tell it what to expect: extra demand, or a cap for that date. See The month plan.

Create campaigns inside a group

Create new Shopee product ad campaigns straight from an optimization group. Pick the products and DataGlass creates one campaign per product, on auto bidding with a suggested target ROAS, and adds it to the group.

Schedule

Step a group's settings through the day with change points: each takes effect at its time and holds until the next one, so a group can run a different budget cap in the evening than in the morning. See The Timeline schedule.

Effective price

See what buyers actually paid for each product after discounts and vouchers, how much of the markdown the platform funded versus your shop, and what the platform took in fees. Find it under Products → Effective price. It works on Shopee, Lazada and TikTok Shop.