Shop overview, detailed COGS and ideal margin

The numbers behind each shop get a home of their own, and the cost side of the breakdown gets finer.

Shop overview dashboard

A new profit dashboard for each shop: Profit, Cost and Margin for the period against the previous one, profit by category, a cost breakdown, revenue by channel, a profit-flow chart split by sales channel, and your best and worst products. Switch between This shop and Unified. It works on Shopee, Lazada and TikTok Shop. See Shop overview.

Detailed COGS

Break a product's cost into Manufacturing, Labor, Shipping Cost and Packaging instead of a single COGS number, and see each one as its own row in the financial breakdown. See COGS and their role.

VAT in your numbers

VAT now has its own section in the financial breakdown, split into Output VAT and Input VAT. An Include VAT switch on a Shopee shop's overview shows net VAT as its own cost in the profit flow.

Ideal margin

The financial breakdown can now show a product's ideal margin, before estimated returns and ad costs, next to its realized margin. It is useful for new or low-volume products, where those estimates are noisy.

Set Margin for TikTok Shop

TikTok Shop gets the margin tools Shopee has: pick products, set a target margin, and preview the discount each one needs. A target-margin panel on the TikTok product page works out the price and applies it. See Margin optimizer.