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recommendations","\u002Fdocs\u002Fai-and-api\u002Fapi\u002Frecommendations","docs\u002F04.ai-and-api\u002F02.api\u002F06.recommendations","i-material-symbols-recommend-rounded",{"title":654,"draft":120,"path":655,"stem":656,"children":657},"Administration","\u002Fdocs\u002Fadministration","docs\u002F05.administration\u002Findex",[658,659,679],{"title":119,"path":655,"stem":656,"draft":120},{"title":660,"draft":120,"path":661,"stem":662,"children":663,"page":120},"Team and access","\u002Fdocs\u002Fadministration\u002Fteam-and-access","docs\u002F05.administration\u002F01.team-and-access",[664,669,674],{"title":665,"path":666,"stem":667,"draft":120,"icon":668},"Team & roles","\u002Fdocs\u002Fadministration\u002Fteam-and-access\u002Fteam-and-roles","docs\u002F05.administration\u002F01.team-and-access\u002F01.team-and-roles","i-material-symbols-group-rounded",{"title":670,"path":671,"stem":672,"draft":120,"icon":673},"Adding 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ad adjustments with rules",{"type":694,"value":695,"toc":758},"minimark",[696,701,705,709,751,755],[697,698,700],"h2",{"id":699},"when-to-use-this","When to use this",[702,703,704],"p",{},"Use it when the nightly budget split is working but you keep nudging one setting by hand, such as a target ROAS or a daily budget.",[697,706,708],{"id":707},"steps","Steps",[710,711,712,725,740,743,746],"ol",{},[713,714,715,716,720,721,724],"li",{},"Open a group and go to its ",[717,718,719],"strong",{},"Automation"," tab. Choose group scope to change the group or all eligible campaigns, or open it from a campaign for campaign scope. See ",[722,723,719],"a",{"href":551},".",[713,726,727,728,731,732,735,736,739],{},"Start from a template: ",[717,729,730],{},"Hold ROAS near target",", ",[717,733,734],{},"Buy traffic when ahead"," or ",[717,737,738],{},"Scale what is working",". You can change any part of it.",[713,741,742],{},"Read the rule as a sentence: every day at a time, looking at a window, if a metric compares to a value, set a setting.",[713,744,745],{},"Choose the campaigns and the limits the rule may not cross.",[713,747,748,749,724],{},"Save it, and review how the group runs each day in ",[722,750,560],{"href":561},[697,752,754],{"id":753},"what-you-get","What you get",[702,756,757],{},"The nightly solve decides how to split the budget, and your rules decide when to move the dial it works with.",{"title":759,"searchDepth":760,"depth":760,"links":761},"",3,[762,764,765],{"id":699,"depth":763,"text":700},2,{"id":707,"depth":763,"text":708},{"id":753,"depth":763,"text":754},"ads","advertising","Let a rule tighten a ROAS target or raise a budget when a metric crosses a line you set.",null,"md",[772,773,774],"beauty","fashion","electronics",{},10,true,"\u002Fuse-cases\u002Fautomate-ad-budget-rules",[780],"shopee","For my Shopee optimization groups, which campaigns drifted below their target ROAS this week? Suggest which ad automation rule template would suit each and what threshold to use. Preview only, do not enable anything.","---\ntitle: Automate ad adjustments with rules\ndescription: Let a rule tighten a ROAS target or raise a budget when a metric crosses a line you set.\ncategory: ads\ncollection: advertising\ntags: [automation, rules, ROAS target, Shopee ads]\nindustries: [beauty, fashion, electronics]\nfeatured: false\nicon: i-lucide-workflow\nminutes: 10\nplatforms: [shopee]\nprompt: \"For my Shopee optimization groups, which campaigns drifted below their target ROAS this week? Suggest which ad automation rule template would suit each and what threshold to use. Preview only, do not enable anything.\"\nrelated:\n  - label: Automation\n    to: \u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fautomation\n  - label: Optimization groups\n    to: \u002Fdocs\u002Fgrowth\u002Foptimization-groups\n  - label: How the run works\n    to: \u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fdaily-run\n---\n\n## When to use this\n\nUse it when the nightly budget split is working but you keep nudging one setting by hand, such as a target ROAS or a daily budget.\n\n## Steps\n\n1. Open a group and go to its **Automation** tab. Choose group scope to change the group or all eligible campaigns, or open it from a campaign for campaign scope. See [Automation](\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fautomation).\n2. Start from a template: **Hold ROAS near target**, **Buy traffic when ahead** or **Scale what is working**. You can change any part of it.\n3. Read the rule as a sentence: every day at a time, looking at a window, if a metric compares to a value, set a setting.\n4. Choose the campaigns and the limits the rule may not cross.\n5. Save it, and review how the group runs each day in [How the run works](\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fdaily-run).\n\n## What you get\n\nThe nightly solve decides how to split the budget, and your rules decide when to move the dial it works with.\n",[784,785,786],{"label":719,"to":551},{"label":491,"to":492},{"label":560,"to":561},{"title":692,"description":768},"use-cases\u002Fautomate-ad-budget-rules",[790,791,792,793],"automation","rules","ROAS target","Shopee ads","TFEV_N3hITTUVxUj4FO13S37c1VPfOFgVXcl154nR1c",[796,804,813],{"path":797,"title":798,"description":799,"category":766,"collection":767,"tags":800,"icon":524,"minutes":776,"draft":120},"\u002Fuse-cases\u002Fbudget-ads-on-true-roas","Budget ads on True ROAS","Judge each campaign by the profit it brings, not the ROAS the marketplace 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