Automate ad adjustments with rules
Let a rule tighten a ROAS target or raise a budget when a metric crosses a line you set.
Use it when the nightly budget split is working but you keep nudging one setting by hand, such as a target ROAS or a daily budget.
What you get
The nightly solve decides how to split the budget, and your rules decide when to move the dial it works with.
Works on
- ShopeeRuns on your connected Shopee shops.
Starter prompt
For my Shopee optimization groups, which campaigns drifted below their target ROAS this week? Suggest which ad automation rule template would suit each and what threshold to use. Preview only, do not enable anything.
Steps
- Open a group and go to its Automation tab. Choose group scope to change the group or all eligible campaigns, or open it from a campaign for campaign scope. See Automation.
- Start from a template: Hold ROAS near target, Buy traffic when ahead or Scale what is working. You can change any part of it.
- Read the rule as a sentence: every day at a time, looking at a window, if a metric compares to a value, set a setting.
- Choose the campaigns and the limits the rule may not cross.
- Save it, and review how the group runs each day in How the run works.
Related use cases
Budget ads on True ROAS
Judge each campaign by the profit it brings, not the ROAS the marketplace reports.
True ROASadscampaignsCheck whether ads are cannibalizing orders
See whether extra ad spend grows your order book or only relabels orders you would have won anyway.
cannibalizationadsShopeeSet up an optimization group
Pool Shopee campaigns under one budget and let DataGlass split it every day toward profit.
optimization groupbudgetShopee ads