[{"data":1,"prerenderedAt":886},["ShallowReactive",2],{"learn-chrome-my":3,"nav-en":115,"page-my-training":690,"training-hands-on-\u002Fmy\u002Ftraining\u002Fhands-on\u002Fbudget-ads-on-true-roas":776},{"id":4,"docsPage":5,"docsSidebar":16,"docsTabs":18,"extension":20,"footer":21,"header":93,"localeSwitch":110,"meta":112,"stem":113,"__hash__":114},"chrome_en\u002Fen\u002Fchrome.yml",{"onThisPage":6,"copyPage":7,"copied":8,"copyMenu":9,"copyMarkdownLink":10,"linkCopied":11,"viewMarkdown":12,"openChatGpt":13,"openClaude":14,"platforms":15},"On this page","Copy page","Copied","More copy options","Copy Markdown link","Copied to clipboard","View as Markdown","Open in ChatGPT","Open in Claude","Works on",{"label":17},"Docs sidebar",{"ariaLabel":19},"Docs sections","yml",{"ariaLabel":22,"columns":23,"legal":73,"quote":74,"askAi":77},"Footer",[24,39,51,61],{"label":25,"children":26},"Explore",[27,30,33,36],{"label":28,"to":29},"Docs","\u002Fdocs",{"label":31,"to":32},"Use cases","\u002Fuse-cases",{"label":34,"to":35},"Training","\u002Ftraining",{"label":37,"to":38},"Resources","\u002Fresources",{"label":40,"children":41},"Build",[42,45,48],{"label":43,"to":44},"AI assistants","\u002Fdocs\u002Fai-and-api\u002Fassistants",{"label":46,"to":47},"API","\u002Fdocs\u002Fai-and-api\u002Fapi\u002Fgetting-started",{"label":49,"to":50},"Open Platform","\u002Fdocs\u002Fadministration\u002Faccount\u002Fopen-platform",{"label":52,"children":53},"Updates",[54,57],{"label":55,"to":56},"Releases","\u002Freleases",{"label":58,"to":59,"target":60},"Blog","https:\u002F\u002Fwww.dataglasslabs.com\u002Fblog","_blank",{"label":62,"children":63},"DataGlass",[64,67,70],{"label":65,"to":66,"target":60},"Open DataGlass","https:\u002F\u002Fapp.dataglasslabs.com",{"label":68,"to":69,"target":60},"Website","https:\u002F\u002Fwww.dataglasslabs.com",{"label":71,"to":72},"Pricing","\u002Fdocs\u002Foverview\u002Fexplore\u002Fpricing","DataGlass Labs. All rights reserved.",{"text":75,"caption":76},"Measure what you keep, and then grow what you measure.","The DataGlass team",{"label":78,"prompt":79,"assistants":80},"Ask AI about DataGlass","I want to learn how to use DataGlass, a decision engine for Shopee, Lazada and TikTok Shop sellers that optimizes ads, pricing and promotions for true profit. Use web search to read the DataGlass docs at https:\u002F\u002Flearn.dataglasslabs.com\u002Fdocs (with an agent-readable summary at https:\u002F\u002Flearn.dataglasslabs.com\u002Fllms.txt), then explain what DataGlass does, how to get started and which guides to read first.",[81,85,89],{"label":82,"icon":83,"url":84},"ChatGPT","chatgpt","https:\u002F\u002Fchatgpt.com\u002F?prompt={prompt}",{"label":86,"icon":87,"url":88},"Claude","claude","https:\u002F\u002Fclaude.ai\u002Fnew?q={prompt}",{"label":90,"icon":91,"url":92},"Perplexity","perplexity","https:\u002F\u002Fwww.perplexity.ai\u002Fsearch?q={prompt}",{"sections":94,"navLabel":108,"openApp":65,"search":109},[95,98,100,102,104,106],{"key":96,"label":97},"home","Home",{"key":99,"label":28},"docs",{"key":101,"label":31},"use-cases",{"key":103,"label":34},"training",{"key":105,"label":55},"releases",{"key":107,"label":37},"resources","Sections","Start searching",{"label":111},"Region and language",{},"en\u002Fchrome","mobUs3s2Zj3jKhQlnWk_tray3mh7L0ptp0ZGYXlK4NA",[116],{"title":28,"path":29,"stem":99,"children":117,"page":120},[118,185,373,574,653],{"title":119,"draft":120,"path":121,"stem":122,"children":123},"Overview",false,"\u002Fdocs\u002Foverview","docs\u002F01.overview\u002Findex",[124,125,150,175],{"title":119,"path":121,"stem":122,"draft":120},{"title":126,"draft":120,"path":127,"stem":128,"children":129,"page":120},"Get started","\u002Fdocs\u002Foverview\u002Fget-started","docs\u002F01.overview\u002F01.get-started",[130,135,140,145],{"title":131,"path":132,"stem":133,"draft":120,"icon":134},"What is DataGlass","\u002Fdocs\u002Foverview\u002Fget-started\u002Fwhat-is-dataglass","docs\u002F01.overview\u002F01.get-started\u002F01.what-is-dataglass","i-material-symbols-info-rounded",{"title":136,"path":137,"stem":138,"draft":120,"icon":139},"Quick start","\u002Fdocs\u002Foverview\u002Fget-started\u002Fquick-start","docs\u002F01.overview\u002F01.get-started\u002F02.quick-start","i-material-symbols-rocket-launch-rounded",{"title":141,"path":142,"stem":143,"draft":120,"icon":144},"Supported platforms","\u002Fdocs\u002Foverview\u002Fget-started\u002Fsupported-platforms","docs\u002F01.overview\u002F01.get-started\u002F03.supported-platforms","i-material-symbols-grid-view-rounded",{"title":146,"path":147,"stem":148,"draft":120,"icon":149},"Connecting shops","\u002Fdocs\u002Foverview\u002Fget-started\u002Fconnecting-shops","docs\u002F01.overview\u002F01.get-started\u002F04.connecting-shops","i-material-symbols-link-rounded",{"title":151,"draft":120,"path":152,"stem":153,"children":154,"page":120},"Foundations","\u002Fdocs\u002Foverview\u002Ffoundations","docs\u002F01.overview\u002F02.foundations",[155,160,165,170],{"title":156,"path":157,"stem":158,"draft":120,"icon":159},"This shop vs Unified view","\u002Fdocs\u002Foverview\u002Ffoundations\u002Fthis-shop-vs-unified","docs\u002F01.overview\u002F02.foundations\u002F01.this-shop-vs-unified","i-material-symbols-layers-rounded",{"title":161,"path":162,"stem":163,"draft":120,"icon":164},"COGS and their role","\u002Fdocs\u002Foverview\u002Ffoundations\u002Fcogs-and-their-role","docs\u002F01.overview\u002F02.foundations\u002F02.cogs-and-their-role","i-material-symbols-payments-rounded",{"title":166,"path":167,"stem":168,"draft":120,"icon":169},"What's in your margin","\u002Fdocs\u002Foverview\u002Ffoundations\u002Fideal-vs-realized-margin","docs\u002F01.overview\u002F02.foundations\u002F03.ideal-vs-realized-margin","i-material-symbols-compare-arrows-rounded",{"title":171,"path":172,"stem":173,"draft":120,"icon":174},"True ROAS","\u002Fdocs\u002Foverview\u002Ffoundations\u002Ftrue-roas","docs\u002F01.overview\u002F02.foundations\u002F04.true-roas","i-material-symbols-ad-group-rounded",{"title":25,"draft":120,"path":176,"stem":177,"children":178,"page":120},"\u002Fdocs\u002Foverview\u002Fexplore","docs\u002F01.overview\u002F03.explore",[179,182],{"title":71,"path":72,"stem":180,"draft":120,"icon":181},"docs\u002F01.overview\u002F03.explore\u002F01.pricing","i-material-symbols-sell-rounded",{"title":55,"path":183,"stem":184,"draft":120,"to":56},"\u002Fdocs\u002Foverview\u002Fexplore\u002Freleases","docs\u002F01.overview\u002F03.explore\u002F02.releases",{"title":186,"draft":120,"path":187,"stem":188,"children":189},"Features","\u002Fdocs\u002Ffeatures","docs\u002F02.features\u002Findex",[190,191,221,271,312,334,354],{"title":119,"path":187,"stem":188,"draft":120},{"title":192,"draft":120,"path":193,"stem":194,"children":195,"page":120},"Shops","\u002Fdocs\u002Ffeatures\u002Fshops","docs\u002F02.features\u002F01.shops",[196,201,206,211,216],{"title":197,"path":198,"stem":199,"draft":120,"icon":200},"Shop overview","\u002Fdocs\u002Ffeatures\u002Fshops\u002Fshop-overview","docs\u002F02.features\u002F01.shops\u002F01.shop-overview","i-material-symbols-space-dashboard-rounded",{"title":202,"path":203,"stem":204,"draft":120,"icon":205},"Understanding the numbers","\u002Fdocs\u002Ffeatures\u002Fshops\u002Funderstanding-the-numbers","docs\u002F02.features\u002F01.shops\u002F02.understanding-the-numbers","i-material-symbols-help-rounded",{"title":207,"path":208,"stem":209,"draft":120,"icon":210},"Attribution & dedup","\u002Fdocs\u002Ffeatures\u002Fshops\u002Fattribution-and-dedup","docs\u002F02.features\u002F01.shops\u002F03.attribution-and-dedup","i-material-symbols-call-merge-rounded",{"title":212,"path":213,"stem":214,"draft":120,"icon":215},"Shop health","\u002Fdocs\u002Ffeatures\u002Fshops\u002Fshop-health","docs\u002F02.features\u002F01.shops\u002F04.shop-health","i-material-symbols-monitor-heart-rounded",{"title":217,"path":218,"stem":219,"draft":120,"icon":220},"Shop settings and sync","\u002Fdocs\u002Ffeatures\u002Fshops\u002Fshop-settings-and-sync","docs\u002F02.features\u002F01.shops\u002F05.shop-settings-and-sync","i-material-symbols-settings-rounded",{"title":222,"draft":120,"path":223,"stem":224,"children":225,"page":120},"Products","\u002Fdocs\u002Ffeatures\u002Fproducts","docs\u002F02.features\u002F02.products",[226,231,236,241,246,251,256,261,266],{"title":227,"path":228,"stem":229,"draft":120,"icon":230},"Product table","\u002Fdocs\u002Ffeatures\u002Fproducts\u002Fproduct-table","docs\u002F02.features\u002F02.products\u002F01.product-table","i-material-symbols-deployed-code-rounded",{"title":232,"path":233,"stem":234,"draft":120,"icon":235},"Unified products","\u002Fdocs\u002Ffeatures\u002Fproducts\u002Funified-products","docs\u002F02.features\u002F02.products\u002F02.unified-products","i-material-symbols-dashboard-customize-rounded",{"title":237,"path":238,"stem":239,"draft":120,"icon":240},"Matching and merging products","\u002Fdocs\u002Ffeatures\u002Fproducts\u002Fmatching-and-merging","docs\u002F02.features\u002F02.products\u002F03.matching-and-merging","i-material-symbols-merge-rounded",{"title":242,"path":243,"stem":244,"draft":120,"icon":245},"Bulk edit (Excel)","\u002Fdocs\u002Ffeatures\u002Fproducts\u002Fbulk-edit-excel","docs\u002F02.features\u002F02.products\u002F04.bulk-edit-excel","i-material-symbols-grid-on-rounded",{"title":247,"path":248,"stem":249,"draft":120,"icon":250},"Inventory and reorder","\u002Fdocs\u002Ffeatures\u002Fproducts\u002Finventory-and-reorder","docs\u002F02.features\u002F02.products\u002F05.inventory-and-reorder","i-material-symbols-inventory-2-rounded",{"title":252,"path":253,"stem":254,"draft":120,"icon":255},"Stock sync","\u002Fdocs\u002Ffeatures\u002Fproducts\u002Fstock-sync","docs\u002F02.features\u002F02.products\u002F06.stock-sync","i-material-symbols-sync-rounded",{"title":257,"path":258,"stem":259,"draft":120,"icon":260},"Commission","\u002Fdocs\u002Ffeatures\u002Fproducts\u002Fcommission","docs\u002F02.features\u002F02.products\u002F07.commission","i-material-symbols-price-change-rounded",{"title":262,"path":263,"stem":264,"draft":120,"icon":265},"Auto bump","\u002Fdocs\u002Ffeatures\u002Fproducts\u002Fauto-bump","docs\u002F02.features\u002F02.products\u002F08.auto-bump","i-material-symbols-trending-up-rounded",{"title":267,"path":268,"stem":269,"draft":120,"icon":270},"Margin spread","\u002Fdocs\u002Ffeatures\u002Fproducts\u002Fmargin-spread","docs\u002F02.features\u002F02.products\u002F09.margin-spread","i-material-symbols-straighten-rounded",{"title":272,"draft":120,"path":273,"stem":274,"children":275},"Financial breakdown","\u002Fdocs\u002Ffeatures\u002Ffinancial-breakdown","docs\u002F02.features\u002F03.financial-breakdown\u002Findex",[276,277,282,287,292,297,302,307],{"title":119,"path":273,"stem":274,"draft":120},{"title":278,"path":279,"stem":280,"draft":120,"icon":281},"Simulate and draft edit","\u002Fdocs\u002Ffeatures\u002Ffinancial-breakdown\u002Fsimulate-and-draft-edit","docs\u002F02.features\u002F03.financial-breakdown\u002F01.simulate-and-draft-edit","i-material-symbols-science-rounded",{"title":283,"path":284,"stem":285,"draft":120,"icon":286},"Set margin","\u002Fdocs\u002Ffeatures\u002Ffinancial-breakdown\u002Fset-margin","docs\u002F02.features\u002F03.financial-breakdown\u002F02.set-margin","i-material-symbols-tune-rounded",{"title":288,"path":289,"stem":290,"draft":120,"icon":291},"Margin optimizer","\u002Fdocs\u002Ffeatures\u002Ffinancial-breakdown\u002Fmargin-optimizer","docs\u002F02.features\u002F03.financial-breakdown\u002F03.margin-optimizer","i-material-symbols-instant-mix-rounded",{"title":293,"path":294,"stem":295,"draft":120,"icon":296},"Price elasticity","\u002Fdocs\u002Ffeatures\u002Ffinancial-breakdown\u002Fprice-elasticity","docs\u002F02.features\u002F03.financial-breakdown\u002F04.price-elasticity","i-material-symbols-show-chart-rounded",{"title":298,"path":299,"stem":300,"draft":120,"icon":301},"Product calculator","\u002Fdocs\u002Ffeatures\u002Ffinancial-breakdown\u002Fproduct-calculator","docs\u002F02.features\u002F03.financial-breakdown\u002F05.product-calculator","i-material-symbols-calculate-rounded",{"title":303,"path":304,"stem":305,"draft":120,"icon":306},"Product history","\u002Fdocs\u002Ffeatures\u002Ffinancial-breakdown\u002Fproduct-history","docs\u002F02.features\u002F03.financial-breakdown\u002F06.product-history","i-material-symbols-history-rounded",{"title":308,"path":309,"stem":310,"draft":120,"icon":311},"Net profit & hidden cost","\u002Fdocs\u002Ffeatures\u002Ffinancial-breakdown\u002Fnet-profit-and-hidden-cost","docs\u002F02.features\u002F03.financial-breakdown\u002F07.net-profit-and-hidden-cost","i-material-symbols-visibility-off-rounded",{"title":71,"draft":120,"path":313,"stem":314,"children":315,"page":120},"\u002Fdocs\u002Ffeatures\u002Fpricing","docs\u002F02.features\u002F04.pricing",[316,320,325,330],{"title":317,"path":318,"stem":319,"draft":120,"icon":245},"Price Edit","\u002Fdocs\u002Ffeatures\u002Fpricing\u002Fprice-edit","docs\u002F02.features\u002F04.pricing\u002F01.price-edit",{"title":321,"path":322,"stem":323,"draft":120,"icon":324},"Price increase whitelist","\u002Fdocs\u002Ffeatures\u002Fpricing\u002Fprice-increase-whitelist","docs\u002F02.features\u002F04.pricing\u002F02.price-increase-whitelist","i-lucide-badge-check",{"title":326,"path":327,"stem":328,"draft":120,"icon":329},"Requesting whitelist approval","\u002Fdocs\u002Ffeatures\u002Fpricing\u002Frequest-whitelist-approval","docs\u002F02.features\u002F04.pricing\u002F03.request-whitelist-approval","i-lucide-mail",{"title":331,"path":332,"stem":333,"draft":120,"icon":181},"Price tiers","\u002Fdocs\u002Ffeatures\u002Fpricing\u002Fprice-tiers","docs\u002F02.features\u002F04.pricing\u002F04.price-tiers",{"title":335,"draft":120,"path":336,"stem":337,"children":338},"Campaign simulator","\u002Fdocs\u002Ffeatures\u002Fcampaign-simulator","docs\u002F02.features\u002F05.campaign-simulator\u002Findex",[339,340,345,350],{"title":119,"path":336,"stem":337,"draft":120},{"title":341,"path":342,"stem":343,"draft":120,"icon":344},"Campaign phases","\u002Fdocs\u002Ffeatures\u002Fcampaign-simulator\u002Fphase-model","docs\u002F02.features\u002F05.campaign-simulator\u002F01.phase-model","i-material-symbols-timeline-rounded",{"title":346,"path":347,"stem":348,"draft":120,"icon":349},"Ads planning","\u002Fdocs\u002Ffeatures\u002Fcampaign-simulator\u002Fads-planning","docs\u002F02.features\u002F05.campaign-simulator\u002F02.ads-planning","i-material-symbols-ads-click-rounded",{"title":351,"path":352,"stem":353,"draft":120,"icon":169},"Counterfactual","\u002Fdocs\u002Ffeatures\u002Fcampaign-simulator\u002Fcounterfactual","docs\u002F02.features\u002F05.campaign-simulator\u002F03.counterfactual",{"title":355,"draft":120,"path":356,"stem":357,"children":358,"page":120},"Orders","\u002Fdocs\u002Ffeatures\u002Forders","docs\u002F02.features\u002F06.orders",[359,363,368],{"title":355,"path":360,"stem":361,"draft":120,"icon":362},"\u002Fdocs\u002Ffeatures\u002Forders\u002Forders","docs\u002F02.features\u002F06.orders\u002F01.orders","i-material-symbols-receipt-long-rounded",{"title":364,"path":365,"stem":366,"draft":120,"icon":367},"Reconciliation","\u002Fdocs\u002Ffeatures\u002Forders\u002Freconciliation","docs\u002F02.features\u002F06.orders\u002F02.reconciliation","i-material-symbols-balance",{"title":369,"path":370,"stem":371,"draft":120,"icon":372},"Shipping labels","\u002Fdocs\u002Ffeatures\u002Forders\u002Fshipping-labels","docs\u002F02.features\u002F06.orders\u002F03.shipping-labels","i-material-symbols-local-shipping-rounded",{"title":374,"draft":120,"path":375,"stem":376,"children":377},"Growth","\u002Fdocs\u002Fgrowth","docs\u002F03.growth\u002Findex",[378,379,402,466,490],{"title":119,"path":375,"stem":376,"draft":120},{"title":380,"draft":120,"path":381,"stem":382,"children":383,"page":120},"Actions","\u002Fdocs\u002Fgrowth\u002Factions","docs\u002F03.growth\u002F01.actions",[384,389,393,398],{"title":385,"path":386,"stem":387,"draft":120,"icon":388},"What are Actions","\u002Fdocs\u002Fgrowth\u002Factions\u002Fwhat-are-actions","docs\u002F03.growth\u002F01.actions\u002F01.what-are-actions","i-material-symbols-app-spark-rounded",{"title":390,"path":391,"stem":392,"draft":120},"Action flow","\u002Fdocs\u002Fgrowth\u002Factions\u002Faction-flow","docs\u002F03.growth\u002F01.actions\u002F02.action-flow",{"title":394,"path":395,"stem":396,"draft":120,"icon":397},"Deployed and dismissed","\u002Fdocs\u002Fgrowth\u002Factions\u002Fdeployed-and-dismissed","docs\u002F03.growth\u002F01.actions\u002F03.deployed-and-dismissed","i-material-symbols-published-with-changes-rounded",{"title":399,"path":400,"stem":401,"draft":120,"icon":301},"How Results are calculated","\u002Fdocs\u002Fgrowth\u002Factions\u002Fresults","docs\u002F03.growth\u002F01.actions\u002F04.results",{"title":403,"draft":120,"path":404,"stem":405,"children":406,"icon":408},"Action types","\u002Fdocs\u002Fgrowth\u002Faction-types","docs\u002F03.growth\u002F02.action-types\u002Findex",[407,409,414,419,423,428,433,438,443,447,452,457,462],{"title":119,"path":404,"stem":405,"draft":120,"icon":408},"i-material-symbols-format-list-bulleted-rounded",{"title":410,"path":411,"stem":412,"draft":120,"icon":413},"Price buffer","\u002Fdocs\u002Fgrowth\u002Faction-types\u002Fprice-buffer","docs\u002F03.growth\u002F02.action-types\u002F01.price-buffer","i-material-symbols-money-range-rounded",{"title":415,"path":416,"stem":417,"draft":120,"icon":418},"Commission adjust","\u002Fdocs\u002Fgrowth\u002Faction-types\u002Fcommission-adjust","docs\u002F03.growth\u002F02.action-types\u002F02.commission-adjust","i-material-symbols-percent-discount-rounded",{"title":420,"path":421,"stem":422,"draft":120,"icon":210},"Variant merge","\u002Fdocs\u002Fgrowth\u002Faction-types\u002Fvariant-merge","docs\u002F03.growth\u002F02.action-types\u002F03.variant-merge",{"title":424,"path":425,"stem":426,"draft":120,"icon":427},"Target ROAS","\u002Fdocs\u002Fgrowth\u002Faction-types\u002Ftarget-roas","docs\u002F03.growth\u002F02.action-types\u002F04.target-roas","i-material-symbols-target",{"title":429,"path":430,"stem":431,"draft":120,"icon":432},"Bundle Deal","\u002Fdocs\u002Fgrowth\u002Faction-types\u002Fbundle-deal","docs\u002F03.growth\u002F02.action-types\u002F05.bundle-deal","i-material-symbols-category-rounded",{"title":434,"path":435,"stem":436,"draft":120,"icon":437},"Product Boost","\u002Fdocs\u002Fgrowth\u002Faction-types\u002Fproduct-boost","docs\u002F03.growth\u002F02.action-types\u002F06.product-boost","i-material-symbols-electric-bolt-rounded",{"title":439,"path":440,"stem":441,"draft":120,"icon":442},"Campaign Enrollment","\u002Fdocs\u002Fgrowth\u002Faction-types\u002Fcampaign-enrollment","docs\u002F03.growth\u002F02.action-types\u002F07.campaign-enrollment","i-material-symbols-play-arrow-rounded",{"title":444,"path":445,"stem":446,"draft":120,"icon":349},"Ad Adjustment","\u002Fdocs\u002Fgrowth\u002Faction-types\u002Fad-adjustment","docs\u002F03.growth\u002F02.action-types\u002F08.ad-adjustment",{"title":448,"path":449,"stem":450,"draft":120,"icon":451},"SEO","\u002Fdocs\u002Fgrowth\u002Faction-types\u002Fseo","docs\u002F03.growth\u002F02.action-types\u002F09.seo","i-material-symbols-category-search-rounded",{"title":453,"path":454,"stem":455,"draft":120,"icon":456},"Add-on Deal","\u002Fdocs\u002Fgrowth\u002Faction-types\u002Fadd-on-deal","docs\u002F03.growth\u002F02.action-types\u002F10.add-on-deal","i-material-symbols-add-box-rounded",{"title":458,"path":459,"stem":460,"draft":120,"icon":461},"Stock Up","\u002Fdocs\u002Fgrowth\u002Faction-types\u002Fstock-up","docs\u002F03.growth\u002F02.action-types\u002F11.stock-up","i-material-symbols-inventory-rounded",{"title":463,"path":464,"stem":465,"draft":120,"icon":427},"TikTok Target ROAS","\u002Fdocs\u002Fgrowth\u002Faction-types\u002Ftiktok-target-roas","docs\u002F03.growth\u002F02.action-types\u002F12.tiktok-target-roas",{"title":467,"draft":120,"path":468,"stem":469,"children":470,"page":120},"Ads","\u002Fdocs\u002Fgrowth\u002Fads","docs\u002F03.growth\u002F03.ads",[471,476,480,485],{"title":472,"path":473,"stem":474,"draft":120,"icon":475},"Reading the Sankey","\u002Fdocs\u002Fgrowth\u002Fads\u002Freading-the-sankey","docs\u002F03.growth\u002F03.ads\u002F01.reading-the-sankey","i-material-symbols-schema-rounded",{"title":477,"path":478,"stem":479,"draft":120,"icon":169},"Cannibalization","\u002Fdocs\u002Fgrowth\u002Fads\u002Fcannibalization","docs\u002F03.growth\u002F03.ads\u002F02.cannibalization",{"title":481,"path":482,"stem":483,"draft":120,"icon":484},"Meta (Facebook) Ads","\u002Fdocs\u002Fgrowth\u002Fads\u002Fmeta-ads","docs\u002F03.growth\u002F03.ads\u002F03.meta-ads","i-simple-icons-meta",{"title":486,"path":487,"stem":488,"draft":120,"icon":489},"CPAS profit","\u002Fdocs\u002Fgrowth\u002Fads\u002Fcpas-profit","docs\u002F03.growth\u002F03.ads\u002F04.cpas-profit","i-material-symbols-hub-rounded",{"title":491,"draft":120,"path":492,"stem":493,"children":494,"icon":174},"Optimization groups","\u002Fdocs\u002Fgrowth\u002Foptimization-groups","docs\u002F03.growth\u002F04.optimization-groups\u002Findex",[495,496,501,506,511,516,520,525,530,535,540,545,549,554,559,564,569],{"title":119,"path":492,"stem":493,"draft":120,"icon":174},{"title":497,"path":498,"stem":499,"draft":120,"icon":500},"Planning your groups","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fplanning-your-groups","docs\u002F03.growth\u002F04.optimization-groups\u002F00.planning-your-groups","i-lucide-boxes",{"title":502,"path":503,"stem":504,"draft":120,"icon":505},"Creating a group","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fcreating-a-group","docs\u002F03.growth\u002F04.optimization-groups\u002F01.creating-a-group","i-lucide-plus",{"title":507,"path":508,"stem":509,"draft":120,"icon":510},"Global settings","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fglobal-settings","docs\u002F03.growth\u002F04.optimization-groups\u002F02.global-settings","i-lucide-settings-2",{"title":512,"path":513,"stem":514,"draft":120,"icon":515},"Budget and limits","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fbudget-and-limits","docs\u002F03.growth\u002F04.optimization-groups\u002F03.budget-and-limits","i-lucide-wallet",{"title":374,"path":517,"stem":518,"draft":120,"icon":519},"\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fgrowth","docs\u002F03.growth\u002F04.optimization-groups\u002F04.growth","i-lucide-trending-up",{"title":521,"path":522,"stem":523,"draft":120,"icon":524},"Choosing an objective","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fchoosing-an-objective","docs\u002F03.growth\u002F04.optimization-groups\u002F05.choosing-an-objective","i-lucide-target",{"title":526,"path":527,"stem":528,"draft":120,"icon":529},"Constraints","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fconstraints","docs\u002F03.growth\u002F04.optimization-groups\u002F06.constraints","i-lucide-shield-check",{"title":531,"path":532,"stem":533,"draft":120,"icon":534},"Distribution","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fallocation-preference","docs\u002F03.growth\u002F04.optimization-groups\u002F07.allocation-preference","i-lucide-sliders-horizontal",{"title":536,"path":537,"stem":538,"draft":120,"icon":539},"Pacing and rebalancing","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fpacing-and-rebalancing","docs\u002F03.growth\u002F04.optimization-groups\u002F08.pacing-and-rebalancing","i-lucide-clock",{"title":541,"path":542,"stem":543,"draft":120,"icon":544},"The month plan","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fmonthly-plan","docs\u002F03.growth\u002F04.optimization-groups\u002F09.monthly-plan","i-lucide-calendar-days",{"title":546,"path":547,"stem":548,"draft":120,"icon":539},"The Timeline schedule","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fschedule","docs\u002F03.growth\u002F04.optimization-groups\u002F10.schedule",{"title":550,"path":551,"stem":552,"draft":120,"icon":553},"Automation rules","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fautomation","docs\u002F03.growth\u002F04.optimization-groups\u002F11.automation","i-lucide-workflow",{"title":555,"path":556,"stem":557,"draft":120,"icon":558},"Managing campaigns in a group","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fmanaging-campaigns","docs\u002F03.growth\u002F04.optimization-groups\u002F12.managing-campaigns","i-lucide-list-checks",{"title":560,"path":561,"stem":562,"draft":120,"icon":563},"How the run works","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fdaily-run","docs\u002F03.growth\u002F04.optimization-groups\u002F13.daily-run","i-lucide-refresh-cw",{"title":565,"path":566,"stem":567,"draft":120,"icon":568},"When the ads model is updating","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fmodel-training","docs\u002F03.growth\u002F04.optimization-groups\u002F14.model-training","i-lucide-brain-circuit",{"title":570,"path":571,"stem":572,"draft":120,"icon":573},"Glossary","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fglossary","docs\u002F03.growth\u002F04.optimization-groups\u002F16.glossary","i-lucide-book-a",{"title":575,"draft":120,"path":576,"stem":577,"children":578},"AI and API","\u002Fdocs\u002Fai-and-api","docs\u002F04.ai-and-api\u002Findex",[579,580,620],{"title":119,"path":576,"stem":577,"draft":120},{"title":43,"draft":120,"path":44,"stem":581,"children":582,"icon":584},"docs\u002F04.ai-and-api\u002F01.assistants\u002Findex",[583,585,590,595,600,605,610,615],{"title":119,"path":44,"stem":581,"draft":120,"icon":584},"i-material-symbols-smart-toy-rounded",{"title":586,"path":587,"stem":588,"draft":120,"icon":589},"Connect to ChatGPT","\u002Fdocs\u002Fai-and-api\u002Fassistants\u002Fconnect-chatgpt","docs\u002F04.ai-and-api\u002F01.assistants\u002F01.connect-chatgpt","i-simple-icons-openai",{"title":591,"path":592,"stem":593,"draft":120,"icon":594},"Connect to Claude","\u002Fdocs\u002Fai-and-api\u002Fassistants\u002Fconnect-claude","docs\u002F04.ai-and-api\u002F01.assistants\u002F02.connect-claude","i-simple-icons-claude",{"title":596,"path":597,"stem":598,"draft":120,"icon":599},"Native playbooks","\u002Fdocs\u002Fai-and-api\u002Fassistants\u002Fplaybooks","docs\u002F04.ai-and-api\u002F01.assistants\u002F03.playbooks","i-material-symbols-route-rounded",{"title":601,"path":602,"stem":603,"draft":120,"icon":604},"Prompt library","\u002Fdocs\u002Fai-and-api\u002Fassistants\u002Fprompt-library","docs\u002F04.ai-and-api\u002F01.assistants\u002F04.prompt-library","i-material-symbols-forum-rounded",{"title":606,"path":607,"stem":608,"draft":120,"icon":609},"MCP tool catalog","\u002Fdocs\u002Fai-and-api\u002Fassistants\u002Ftool-catalog","docs\u002F04.ai-and-api\u002F01.assistants\u002F05.tool-catalog","i-material-symbols-build-rounded",{"title":611,"path":612,"stem":613,"draft":120,"icon":614},"Permissions and safety","\u002Fdocs\u002Fai-and-api\u002Fassistants\u002Fusage-and-safety","docs\u002F04.ai-and-api\u002F01.assistants\u002F06.usage-and-safety","i-material-symbols-health-and-safety-rounded",{"title":616,"path":617,"stem":618,"draft":120,"icon":619},"Worked MCP examples","\u002Fdocs\u002Fai-and-api\u002Fassistants\u002Fworked-examples","docs\u002F04.ai-and-api\u002F01.assistants\u002F07.worked-examples","i-material-symbols-menu-book-rounded",{"title":46,"draft":120,"path":621,"stem":622,"children":623,"page":120},"\u002Fdocs\u002Fai-and-api\u002Fapi","docs\u002F04.ai-and-api\u002F02.api",[624,628,633,638,643,648],{"title":625,"path":47,"stem":626,"draft":120,"icon":627},"Getting started","docs\u002F04.ai-and-api\u002F02.api\u002F01.getting-started","i-material-symbols-key-rounded",{"title":629,"path":630,"stem":631,"draft":120,"icon":632},"API security & limits","\u002Fdocs\u002Fai-and-api\u002Fapi\u002Fsecurity","docs\u002F04.ai-and-api\u002F02.api\u002F02.security","i-material-symbols-verified-user-rounded",{"title":634,"path":635,"stem":636,"draft":120,"icon":637},"Endpoints: products & orders","\u002Fdocs\u002Fai-and-api\u002Fapi\u002Fproducts-and-orders","docs\u002F04.ai-and-api\u002F02.api\u002F03.products-and-orders","i-material-symbols-package-2-rounded",{"title":639,"path":640,"stem":641,"draft":120,"icon":642},"Endpoints: financial breakdown","\u002Fdocs\u002Fai-and-api\u002Fapi\u002Ffinancial-breakdown","docs\u002F04.ai-and-api\u002F02.api\u002F04.financial-breakdown","i-material-symbols-account-balance-rounded",{"title":644,"path":645,"stem":646,"draft":120,"icon":647},"Endpoints: raw platform data","\u002Fdocs\u002Fai-and-api\u002Fapi\u002Fplatform-data","docs\u002F04.ai-and-api\u002F02.api\u002F05.platform-data","i-material-symbols-database-rounded",{"title":649,"path":650,"stem":651,"draft":120,"icon":652},"Endpoints: Actions & recommendations","\u002Fdocs\u002Fai-and-api\u002Fapi\u002Frecommendations","docs\u002F04.ai-and-api\u002F02.api\u002F06.recommendations","i-material-symbols-recommend-rounded",{"title":654,"draft":120,"path":655,"stem":656,"children":657},"Administration","\u002Fdocs\u002Fadministration","docs\u002F05.administration\u002Findex",[658,659,679],{"title":119,"path":655,"stem":656,"draft":120},{"title":660,"draft":120,"path":661,"stem":662,"children":663,"page":120},"Team and access","\u002Fdocs\u002Fadministration\u002Fteam-and-access","docs\u002F05.administration\u002F01.team-and-access",[664,669,674],{"title":665,"path":666,"stem":667,"draft":120,"icon":668},"Team & roles","\u002Fdocs\u002Fadministration\u002Fteam-and-access\u002Fteam-and-roles","docs\u002F05.administration\u002F01.team-and-access\u002F01.team-and-roles","i-material-symbols-group-rounded",{"title":670,"path":671,"stem":672,"draft":120,"icon":673},"Adding teammates","\u002Fdocs\u002Fadministration\u002Fteam-and-access\u002Fadding-teammates","docs\u002F05.administration\u002F01.team-and-access\u002F02.adding-teammates","i-material-symbols-person-add-rounded",{"title":675,"path":676,"stem":677,"draft":120,"icon":678},"Managing access","\u002Fdocs\u002Fadministration\u002Fteam-and-access\u002Fmanaging-access","docs\u002F05.administration\u002F01.team-and-access\u002F03.managing-access","i-material-symbols-admin-panel-settings-rounded",{"title":680,"draft":120,"path":681,"stem":682,"children":683,"page":120},"Account","\u002Fdocs\u002Fadministration\u002Faccount","docs\u002F05.administration\u002F02.account",[684,686],{"title":49,"path":50,"stem":685,"draft":120,"icon":489},"docs\u002F05.administration\u002F02.account\u002F01.open-platform",{"title":687,"path":688,"stem":689,"draft":120,"icon":362},"VAT","\u002Fdocs\u002Fadministration\u002Faccount\u002Fvat","docs\u002F05.administration\u002F02.account\u002F02.vat",{"id":691,"title":692,"body":693,"description":710,"draft":120,"draftReason":750,"extension":751,"meta":752,"navigation":753,"path":754,"rail":750,"releases":750,"seo":755,"stem":756,"training":757,"useCases":750,"__hash__":775},"pages_en\u002Fpages\u002Ftraining.md","DataGlass Training",{"type":694,"value":695,"toc":747},"minimark",[696,711,729],[697,698,699,706],"training-hero",{},[700,701,703],"template",{"v-slot:title":702},"",[704,705,692],"p",{},[700,707,708],{"v-slot:lede":702},[704,709,710],{},"Get started with DataGlass, then explore practical workflows.",[712,713,714,719,724],"training-start",{},[700,715,716],{"v-slot:title":702},[704,717,718],{},"Start here",[700,720,721],{"v-slot:lede":702},[704,722,723],{},"New to DataGlass? Complete your first tasks with step-by-step guidance.",[700,725,726],{"v-slot:jump":702},[704,727,728],{},"Already comfortable with the basics? Jump to walkthroughs",[730,731,732,737,742],"training-walkthroughs",{},[700,733,734],{"v-slot:title":702},[704,735,736],{},"Walkthroughs",[700,738,739],{"v-slot:lede":702},[704,740,741],{},"Short lessons on one part of DataGlass at a time. Take them in order or pick the one you need.",[700,743,744],{"v-slot:completed":702},[704,745,746],{},"Completed",{"title":702,"searchDepth":748,"depth":748,"links":749},3,[],null,"md",{},true,"\u002Fpages\u002Ftraining",{"title":692,"description":710},"pages\u002Ftraining",{"walkthrough":758,"handsOn":764},{"back":759,"label":760,"choose":761,"markComplete":762,"upNext":763},"Back","Walkthrough","Choose a walkthrough","Mark as complete","Up next",{"back":759,"steps":765,"reset":766,"walkthrough":767,"minutes":768,"tryThese":769,"showHide":770,"skip":771,"next":772,"finish":773,"disclaimer":774},"Steps","Reset lesson","Go to walkthrough","min","Try these steps","Show or hide steps","Skip lesson","Next step","Finish","Guided practice with sample data. No accounts are connected.","37xAB4OgVChvQPUpI2MrwpPACK4eKMuUMkzoCVt27RQ",{"id":777,"title":778,"art":779,"audience":782,"body":783,"description":787,"draft":120,"draftReason":750,"extension":751,"kind":788,"meta":789,"minutes":790,"navigation":753,"order":791,"path":792,"poster":750,"posterLabel":750,"rawbody":793,"seo":794,"stem":795,"steps":796,"video":750,"walkthrough":884,"youtube":750,"__hash__":885},"training_en\u002Ftraining\u002Fhands-on\u002F2.budget-ads-on-true-roas.md","Budget ads on True ROAS",{"label":780,"src":781},"Screenshot: Practice window, Budget ads on True ROAS","\u002Fartwork\u002Fapp\u002Fads-group-detail.webp","For ads managers",{"type":694,"value":784,"toc":785},[],{"title":702,"searchDepth":748,"depth":748,"links":786},[],"Read True ROAS and the Sankey, group your campaigns, and set a daily schedule.","hands-on",{},"20–25 min",2,"\u002Ftraining\u002Fhands-on\u002Fbudget-ads-on-true-roas","---\ntitle: Budget ads on True ROAS\ndescription: Read True ROAS and the Sankey, group your campaigns, and set a daily schedule.\nkind: hands-on\norder: 2\nwalkthrough: \u002Ftraining\u002Fwalkthroughs\u002Fads-and-true-roas\nminutes: 20–25 min\naudience: For ads managers\nart:\n  label: \"Screenshot: Practice window, Budget ads on True ROAS\"\n  src: \"\u002Fartwork\u002Fapp\u002Fads-group-detail.webp\"\nsteps:\n  - id: roas\n    label: True ROAS\n    title: Read True ROAS\n    minutes: 4\n    body: Platform ROAS divides ad revenue by spend. True ROAS divides net profit by spend, so the spend is already subtracted. That changes where break-even sits.\n    tasks:\n      - title: Open Ads and find your campaigns\n        body: Every campaign is listed with its spend, orders and True ROAS.\n      - title: Know where break-even is\n        body: True ROAS breaks even at 0, not at 1.00. Anything above 0 makes money, and anything below 0 loses it.\n      - title: Convert to a platform ROAS target\n        body: Platform ROAS equals (1 plus True ROAS) divided by margin. At a 25% margin, break-even needs 4.00x on the platform number.\n    media:\n      label: \"Screenshot: Read True ROAS\"\n      src: \"\u002Fartwork\u002Fapp\u002Fcampaign-profit.webp\"\n  - id: sankey\n    label: Sankey\n    title: Read the Sankey\n    minutes: 4\n    body: Click a campaign to open its Sankey. It traces ad spend through orders and GMV down to final profit.\n    tasks:\n      - title: Follow the flow left to right\n        body: Ad Spend leads to Orders, then Platform GMV, then Actual GMV, then profit after fees and shipping.\n      - title: Spot the amber flow\n        body: Amber shows cancelled and returned orders that inflate platform GMV.\n      - title: Check the COGS colour\n        body: Inferred COGS appears in purple and verified costs in blue. Add real costs to firm up the profit figure.\n    media:\n      label: \"Screenshot: Read the Sankey\"\n      src: \"\u002Fartwork\u002Fapp\u002Ftrue-roas-sankey.webp\"\n  - id: group\n    label: Create group\n    title: Create an optimization group\n    minutes: 5\n    body: An optimization group is a set of campaigns that share one budget decision. You say what to maximize and what you are willing to spend, and DataGlass splits the spend.\n    tasks:\n      - title: Click New group\n        body: Choose Create product ads to launch new campaigns, or Use existing ads to group campaigns you already run.\n      - title: Select members and name the group\n        body: A campaign can sit in only one group. Adding one that is already grouped moves it.\n      - title: Set spending limits\n        body: Set a Group Monthly Budget, a Group Daily Budget, or neither. Leaving both empty lets the model size each day.\n    media:\n      label: \"Screenshot: Create an optimization group\"\n      src: \"\u002Fartwork\u002Fapp\u002Fads-overview.webp\"\n  - id: schedule\n    label: Schedule\n    title: Set the schedule\n    minutes: 4\n    body: A group runs one set of settings all day unless you step it. The Timeline tab holds change points that take effect at their time and hold until the next one.\n    tasks:\n      - title: Add a block on the Timeline\n        body: Click Add block, or drag across the timeline to draw one.\n      - title: Remember the budget is a running total\n        body: A scheduled Group Daily Budget is the total allowed by that time, so it can only rise through the day.\n      - title: Save the schedule\n        body: Click Save schedule. A dated profile replaces the default on that date.\n    media:\n      label: \"Screenshot: Set the schedule\"\n      src: \"\u002Fartwork\u002Fapp\u002Fads-group-schedule.webp\"\n  - id: cannibalization\n    label: Cannibalization\n    title: Watch cannibalization\n    minutes: 4\n    body: Cannibalization asks whether extra spend grows your order book or only moves orders you would have won anyway into the ad column. It is available for Shopee shops.\n    tasks:\n      - title: Open Ads, then Cannibalization\n        body: Read the status in the header. No signal and Not admitted are different answers.\n      - title: Treat figures as evidence\n        body: Every figure is observational. Weigh it, and do not read it as a verdict.\n    media:\n      label: \"Screenshot: Watch cannibalization\"\n      src: \"\u002Fartwork\u002Fapp\u002Fads-cannibalization.webp\"\n---\n",{"title":778,"description":787},"training\u002Fhands-on\u002F2.budget-ads-on-true-roas",[797,815,833,852,870],{"id":798,"label":171,"title":799,"minutes":800,"body":801,"tasks":802,"media":812},"roas","Read True ROAS",4,"Platform ROAS divides ad revenue by spend. True ROAS divides net profit by spend, so the spend is already subtracted. That changes where break-even sits.",[803,806,809],{"title":804,"body":805},"Open Ads and find your campaigns","Every campaign is listed with its spend, orders and True ROAS.",{"title":807,"body":808},"Know where break-even is","True ROAS breaks even at 0, not at 1.00. Anything above 0 makes money, and anything below 0 loses it.",{"title":810,"body":811},"Convert to a platform ROAS target","Platform ROAS equals (1 plus True ROAS) divided by margin. At a 25% margin, break-even needs 4.00x on the platform number.",{"label":813,"src":814},"Screenshot: Read True ROAS","\u002Fartwork\u002Fapp\u002Fcampaign-profit.webp",{"id":816,"label":817,"title":818,"minutes":800,"body":819,"tasks":820,"media":830},"sankey","Sankey","Read the Sankey","Click a campaign to open its Sankey. It traces ad spend through orders and GMV down to final profit.",[821,824,827],{"title":822,"body":823},"Follow the flow left to right","Ad Spend leads to Orders, then Platform GMV, then Actual GMV, then profit after fees and shipping.",{"title":825,"body":826},"Spot the amber flow","Amber shows cancelled and returned orders that inflate platform GMV.",{"title":828,"body":829},"Check the COGS colour","Inferred COGS appears in purple and verified costs in blue. Add real costs to firm up the profit figure.",{"label":831,"src":832},"Screenshot: Read the Sankey","\u002Fartwork\u002Fapp\u002Ftrue-roas-sankey.webp",{"id":834,"label":835,"title":836,"minutes":837,"body":838,"tasks":839,"media":849},"group","Create group","Create an optimization group",5,"An optimization group is a set of campaigns that share one budget decision. You say what to maximize and what you are willing to spend, and DataGlass splits the spend.",[840,843,846],{"title":841,"body":842},"Click New group","Choose Create product ads to launch new campaigns, or Use existing ads to group campaigns you already run.",{"title":844,"body":845},"Select members and name the group","A campaign can sit in only one group. Adding one that is already grouped moves it.",{"title":847,"body":848},"Set spending limits","Set a Group Monthly Budget, a Group Daily Budget, or neither. Leaving both empty lets the model size each day.",{"label":850,"src":851},"Screenshot: Create an optimization group","\u002Fartwork\u002Fapp\u002Fads-overview.webp",{"id":853,"label":854,"title":855,"minutes":800,"body":856,"tasks":857,"media":867},"schedule","Schedule","Set the schedule","A group runs one set of settings all day unless you step it. The Timeline tab holds change points that take effect at their time and hold until the next one.",[858,861,864],{"title":859,"body":860},"Add a block on the Timeline","Click Add block, or drag across the timeline to draw one.",{"title":862,"body":863},"Remember the budget is a running total","A scheduled Group Daily Budget is the total allowed by that time, so it can only rise through the day.",{"title":865,"body":866},"Save the schedule","Click Save schedule. A dated profile replaces the default on that date.",{"label":868,"src":869},"Screenshot: Set the schedule","\u002Fartwork\u002Fapp\u002Fads-group-schedule.webp",{"id":871,"label":477,"title":872,"minutes":800,"body":873,"tasks":874,"media":881},"cannibalization","Watch cannibalization","Cannibalization asks whether extra spend grows your order book or only moves orders you would have won anyway into the ad column. It is available for Shopee shops.",[875,878],{"title":876,"body":877},"Open Ads, then Cannibalization","Read the status in the header. No signal and Not admitted are different answers.",{"title":879,"body":880},"Treat figures as evidence","Every figure is observational. Weigh it, and do not read it as a verdict.",{"label":882,"src":883},"Screenshot: Watch cannibalization","\u002Fartwork\u002Fapp\u002Fads-cannibalization.webp","\u002Ftraining\u002Fwalkthroughs\u002Fads-and-true-roas","ueXNhKZIPyAn_3jjk8FdJejTXqQI8xtFaetfTbtZdTg",1792784912614]