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All rights reserved.",{"text":651,"caption":652},"Measure what you keep, and then grow what you measure.","The DataGlass team",{"label":654,"prompt":655,"assistants":656},"Ask AI about DataGlass","I want to learn how to use DataGlass, a decision engine for Shopee, Lazada and TikTok Shop sellers that optimizes ads, pricing and promotions for true profit. Use web search to read the DataGlass docs at https:\u002F\u002Flearn.dataglasslabs.com\u002Fdocs (with an agent-readable summary at https:\u002F\u002Flearn.dataglasslabs.com\u002Fllms.txt), then explain what DataGlass does, how to get started and which guides to read first.",[657,661,665],{"label":658,"icon":659,"url":660},"ChatGPT","chatgpt","https:\u002F\u002Fchatgpt.com\u002F?prompt={prompt}",{"label":662,"icon":663,"url":664},"Claude","claude","https:\u002F\u002Fclaude.ai\u002Fnew?q={prompt}",{"label":666,"icon":667,"url":668},"Perplexity","perplexity","https:\u002F\u002Fwww.perplexity.ai\u002Fsearch?q={prompt}",{"sections":670,"navLabel":683,"openApp":643,"search":684},[671,674,675,677,679,681],{"key":672,"label":673},"home","Home",{"key":7,"label":5},{"key":676,"label":617},"use-cases",{"key":678,"label":620},"training",{"key":680,"label":77},"releases",{"key":682,"label":623},"resources","Sections","Start searching",{"label":686},"Region and language",{},"en\u002Fchrome","mobUs3s2Zj3jKhQlnWk_tray3mh7L0ptp0ZGYXlK4NA",{"id":691,"title":359,"body":692,"description":887,"draft":11,"draftReason":888,"extension":889,"layout":888,"meta":890,"navigation":891,"path":360,"platforms":892,"rawbody":894,"seo":895,"stem":361,"__hash__":896},"docs_en\u002Fdocs\u002F03.growth\u002F02.action-types\u002F12.tiktok-target-roas.md",{"type":693,"value":694,"toc":879},"minimark",[695,708,719,724,727,777,797,801,846,850,872],[696,697,698,699,702,703,707],"p",{},"A ",[700,701,359],"strong",{}," action proposes the ROI target to set on a TikTok GMV Max campaign. The margin maths is the same as its ",[704,705,706],"a",{"href":321},"Shopee counterpart"," — break-even ROAS from the campaign's own margin, plus a cushion — but it is a separate kind because it writes to a different platform, through TikTok's own ads API.",[696,709,710,711,714,715,718],{},"It sits in the ",[700,712,713],{},"Structure"," category and belongs to the ",[700,716,717],{},"Ad Decisions"," side of the board.",[720,721,723],"h2",{"id":722},"what-a-tiktok-target-roas-card-proposes","What a TikTok Target ROAS card proposes",[696,725,726],{},"The headline names the direction:",[728,729,730,743],"table",{},[731,732,733],"thead",{},[734,735,736,740],"tr",{},[737,738,739],"th",{},"Headline",[737,741,742],{},"The engine is saying",[744,745,746,757,767],"tbody",{},[734,747,748,754],{},[749,750,751],"td",{},[700,752,753],{},"Raise the ROI target to cut wasted ad spend",[749,755,756],{},"The campaign is buying orders below its profit floor.",[734,758,759,764],{},[749,760,761],{},[700,762,763],{},"Lower the ROI target to win more orders",[749,765,766],{},"The target is stricter than the campaign's margin requires.",[734,768,769,774],{},[749,770,771],{},[700,772,773],{},"Set a profit-safe ROI target",[749,775,776],{},"The campaign has no target yet — it is on lowest-cost bidding.",[696,778,779,780,791,792,796],{},"Underneath, the change reads as ",[700,781,782,783,787,788],{},"ROI target ",[784,785,786],"em",{},"current"," → ",[784,789,790],{},"proposed",". A current target of ",[793,794,795],"code",{},"0"," means the campaign runs on lowest-cost (auto) bidding, and the card labels it as such rather than printing a zero.",[720,798,800],{"id":799},"how-to-review-a-tiktok-target-roas-card","How to review a TikTok Target ROAS card",[802,803,804,811,821,834,840],"ol",{},[805,806,807,810],"li",{},[700,808,809],{},"Read the impact"," — expected profit from the change, where the recommendation carries one.",[805,812,813,816,817,820],{},[700,814,815],{},"Check the ROAS section"," — the current target, the proposed target, and the campaign's ",[700,818,819],{},"profit-adjusted ROAS",", which is the basis the optimizer evaluated it at.",[805,822,823,829,830,833],{},[700,824,825,826],{},"Read ",[784,827,828],{},"Why this target"," — your profit margin, the break-even ROAS it implies (",[793,831,832],{},"break-even ROAS = 1 ÷ margin","), the ROAS before this change, and the recommended target.",[805,835,836,839],{},[700,837,838],{},"Tune it if you disagree"," — set how much profit margin you want to keep after ad spend and the panel shows the ROAS target that delivers it. You cannot keep more than the campaign's own product margin; the panel says so rather than proposing something unreachable.",[805,841,842,845],{},[700,843,844],{},"Deploy"," to write the target to the GMV Max campaign.",[720,847,849],{"id":848},"what-to-know-before-deploying-a-tiktok-roi-target","What to know before deploying a TikTok ROI target",[851,852,853,859,865],"ul",{},[805,854,855,858],{},[700,856,857],{},"Confidence reads 100%"," because the guardrail is a deterministic policy — margin in, target out — not a scored prediction.",[805,860,861,864],{},[700,862,863],{},"Stop and roll back are not on the proposed card."," Reverting a TikTok target runs through its own endpoint and surfaces on the executing card instead.",[805,866,867,868,871],{},"The recommendation names the ",[700,869,870],{},"products the campaign targets",", so you can check the target is being set against the catalogue you expect.",[873,874,876],"callout",{"icon":875},"i-lucide-info",[696,877,878],{},"The target is a floor on profitability, not a promise of volume. A target set well above break-even protects margin but will decline traffic the campaign could otherwise have bought.",{"title":880,"searchDepth":881,"depth":881,"links":882},"",3,[883,885,886],{"id":722,"depth":884,"text":723},2,{"id":799,"depth":884,"text":800},{"id":848,"depth":884,"text":849},"Set a profit-safe ROI target on a TikTok GMV Max campaign, derived from that campaign's own margin.",null,"md",{},{"icon":323},[893],"tiktok","---\ntitle: TikTok Target ROAS\ndescription: Set a profit-safe ROI target on a TikTok GMV Max campaign, derived from that campaign's own margin.\nplatforms:\n  - tiktok\nnavigation:\n  icon: i-material-symbols-target\n---\n\nA **TikTok Target ROAS** action proposes the ROI target to set on a TikTok GMV Max campaign. The margin maths is the same as its [Shopee counterpart](\u002Fdocs\u002Fgrowth\u002Faction-types\u002Ftarget-roas) — break-even ROAS from the campaign's own margin, plus a cushion — but it is a separate kind because it writes to a different platform, through TikTok's own ads API.\n\nIt sits in the **Structure** category and belongs to the **Ad Decisions** side of the board.\n\n## What a TikTok Target ROAS card proposes\n\nThe headline names the direction:\n\n| Headline | The engine is saying |\n| --- | --- |\n| **Raise the ROI target to cut wasted ad spend** | The campaign is buying orders below its profit floor. |\n| **Lower the ROI target to win more orders** | The target is stricter than the campaign's margin requires. |\n| **Set a profit-safe ROI target** | The campaign has no target yet — it is on lowest-cost bidding. |\n\nUnderneath, the change reads as **ROI target *current* → *proposed***. A current target of `0` means the campaign runs on lowest-cost (auto) bidding, and the card labels it as such rather than printing a zero.\n\n## How to review a TikTok Target ROAS card\n\n1. **Read the impact** — expected profit from the change, where the recommendation carries one.\n2. **Check the ROAS section** — the current target, the proposed target, and the campaign's **profit-adjusted ROAS**, which is the basis the optimizer evaluated it at.\n3. **Read *Why this target*** — your profit margin, the break-even ROAS it implies (`break-even ROAS = 1 ÷ margin`), the ROAS before this change, and the recommended target.\n4. **Tune it if you disagree** — set how much profit margin you want to keep after ad spend and the panel shows the ROAS target that delivers it. You cannot keep more than the campaign's own product margin; the panel says so rather than proposing something unreachable.\n5. **Deploy** to write the target to the GMV Max campaign.\n\n## What to know before deploying a TikTok ROI target\n\n- **Confidence reads 100%** because the guardrail is a deterministic policy — margin in, target out — not a scored prediction.\n- **Stop and roll back are not on the proposed card.** Reverting a TikTok target runs through its own endpoint and surfaces on the executing card instead.\n- The recommendation names the **products the campaign targets**, so you can check the target is being set against the catalogue you expect.\n\n::callout{icon=\"i-lucide-info\"}\nThe target is a floor on profitability, not a promise of volume. A target set well above break-even protects margin but will decline traffic the campaign could otherwise have bought.\n::\n",{"title":359,"description":887},"4rHIId7X0ip17l21KLSIIYuCmSzT0Z1gAXZAKe5V5ew",{"data":898,"body":899},{},{"type":900,"children":901},"root",[902],{"type":903,"tag":696,"props":904,"children":905},"element",{},[906],{"type":907,"value":887},"text",1792785215443]