[{"data":1,"prerenderedAt":1351},["ShallowReactive",2],{"nav-en":3,"learn-chrome-id":592,"doc-\u002Fid\u002Fdocs\u002Ffeatures\u002Fshops\u002Funderstanding-the-numbers":690,"mdc--d3k8fe-key":1340},[4],{"title":5,"path":6,"stem":7,"children":8,"page":11},"Docs","\u002Fdocs","docs",[9,81,269,470,553],{"title":10,"draft":11,"path":12,"stem":13,"children":14},"Overview",false,"\u002Fdocs\u002Foverview","docs\u002F01.overview\u002Findex",[15,16,41,66],{"title":10,"path":12,"stem":13,"draft":11},{"title":17,"draft":11,"path":18,"stem":19,"children":20,"page":11},"Get started","\u002Fdocs\u002Foverview\u002Fget-started","docs\u002F01.overview\u002F01.get-started",[21,26,31,36],{"title":22,"path":23,"stem":24,"draft":11,"icon":25},"What is DataGlass","\u002Fdocs\u002Foverview\u002Fget-started\u002Fwhat-is-dataglass","docs\u002F01.overview\u002F01.get-started\u002F01.what-is-dataglass","i-material-symbols-info-rounded",{"title":27,"path":28,"stem":29,"draft":11,"icon":30},"Quick start","\u002Fdocs\u002Foverview\u002Fget-started\u002Fquick-start","docs\u002F01.overview\u002F01.get-started\u002F02.quick-start","i-material-symbols-rocket-launch-rounded",{"title":32,"path":33,"stem":34,"draft":11,"icon":35},"Supported platforms","\u002Fdocs\u002Foverview\u002Fget-started\u002Fsupported-platforms","docs\u002F01.overview\u002F01.get-started\u002F03.supported-platforms","i-material-symbols-grid-view-rounded",{"title":37,"path":38,"stem":39,"draft":11,"icon":40},"Connecting shops","\u002Fdocs\u002Foverview\u002Fget-started\u002Fconnecting-shops","docs\u002F01.overview\u002F01.get-started\u002F04.connecting-shops","i-material-symbols-link-rounded",{"title":42,"draft":11,"path":43,"stem":44,"children":45,"page":11},"Foundations","\u002Fdocs\u002Foverview\u002Ffoundations","docs\u002F01.overview\u002F02.foundations",[46,51,56,61],{"title":47,"path":48,"stem":49,"draft":11,"icon":50},"This shop vs Unified view","\u002Fdocs\u002Foverview\u002Ffoundations\u002Fthis-shop-vs-unified","docs\u002F01.overview\u002F02.foundations\u002F01.this-shop-vs-unified","i-material-symbols-layers-rounded",{"title":52,"path":53,"stem":54,"draft":11,"icon":55},"COGS and their role","\u002Fdocs\u002Foverview\u002Ffoundations\u002Fcogs-and-their-role","docs\u002F01.overview\u002F02.foundations\u002F02.cogs-and-their-role","i-material-symbols-payments-rounded",{"title":57,"path":58,"stem":59,"draft":11,"icon":60},"What's in your margin","\u002Fdocs\u002Foverview\u002Ffoundations\u002Fideal-vs-realized-margin","docs\u002F01.overview\u002F02.foundations\u002F03.ideal-vs-realized-margin","i-material-symbols-compare-arrows-rounded",{"title":62,"path":63,"stem":64,"draft":11,"icon":65},"True ROAS","\u002Fdocs\u002Foverview\u002Ffoundations\u002Ftrue-roas","docs\u002F01.overview\u002F02.foundations\u002F04.true-roas","i-material-symbols-ad-group-rounded",{"title":67,"draft":11,"path":68,"stem":69,"children":70,"page":11},"Explore","\u002Fdocs\u002Foverview\u002Fexplore","docs\u002F01.overview\u002F03.explore",[71,76],{"title":72,"path":73,"stem":74,"draft":11,"icon":75},"Pricing","\u002Fdocs\u002Foverview\u002Fexplore\u002Fpricing","docs\u002F01.overview\u002F03.explore\u002F01.pricing","i-material-symbols-sell-rounded",{"title":77,"path":78,"stem":79,"draft":11,"to":80},"Releases","\u002Fdocs\u002Foverview\u002Fexplore\u002Freleases","docs\u002F01.overview\u002F03.explore\u002F02.releases","\u002Freleases",{"title":82,"draft":11,"path":83,"stem":84,"children":85},"Features","\u002Fdocs\u002Ffeatures","docs\u002F02.features\u002Findex",[86,87,117,167,208,230,250],{"title":10,"path":83,"stem":84,"draft":11},{"title":88,"draft":11,"path":89,"stem":90,"children":91,"page":11},"Shops","\u002Fdocs\u002Ffeatures\u002Fshops","docs\u002F02.features\u002F01.shops",[92,97,102,107,112],{"title":93,"path":94,"stem":95,"draft":11,"icon":96},"Shop overview","\u002Fdocs\u002Ffeatures\u002Fshops\u002Fshop-overview","docs\u002F02.features\u002F01.shops\u002F01.shop-overview","i-material-symbols-space-dashboard-rounded",{"title":98,"path":99,"stem":100,"draft":11,"icon":101},"Understanding the numbers","\u002Fdocs\u002Ffeatures\u002Fshops\u002Funderstanding-the-numbers","docs\u002F02.features\u002F01.shops\u002F02.understanding-the-numbers","i-material-symbols-help-rounded",{"title":103,"path":104,"stem":105,"draft":11,"icon":106},"Attribution & dedup","\u002Fdocs\u002Ffeatures\u002Fshops\u002Fattribution-and-dedup","docs\u002F02.features\u002F01.shops\u002F03.attribution-and-dedup","i-material-symbols-call-merge-rounded",{"title":108,"path":109,"stem":110,"draft":11,"icon":111},"Shop health","\u002Fdocs\u002Ffeatures\u002Fshops\u002Fshop-health","docs\u002F02.features\u002F01.shops\u002F04.shop-health","i-material-symbols-monitor-heart-rounded",{"title":113,"path":114,"stem":115,"draft":11,"icon":116},"Shop settings and sync","\u002Fdocs\u002Ffeatures\u002Fshops\u002Fshop-settings-and-sync","docs\u002F02.features\u002F01.shops\u002F05.shop-settings-and-sync","i-material-symbols-settings-rounded",{"title":118,"draft":11,"path":119,"stem":120,"children":121,"page":11},"Products","\u002Fdocs\u002Ffeatures\u002Fproducts","docs\u002F02.features\u002F02.products",[122,127,132,137,142,147,152,157,162],{"title":123,"path":124,"stem":125,"draft":11,"icon":126},"Product table","\u002Fdocs\u002Ffeatures\u002Fproducts\u002Fproduct-table","docs\u002F02.features\u002F02.products\u002F01.product-table","i-material-symbols-deployed-code-rounded",{"title":128,"path":129,"stem":130,"draft":11,"icon":131},"Unified products","\u002Fdocs\u002Ffeatures\u002Fproducts\u002Funified-products","docs\u002F02.features\u002F02.products\u002F02.unified-products","i-material-symbols-dashboard-customize-rounded",{"title":133,"path":134,"stem":135,"draft":11,"icon":136},"Matching and merging products","\u002Fdocs\u002Ffeatures\u002Fproducts\u002Fmatching-and-merging","docs\u002F02.features\u002F02.products\u002F03.matching-and-merging","i-material-symbols-merge-rounded",{"title":138,"path":139,"stem":140,"draft":11,"icon":141},"Bulk edit (Excel)","\u002Fdocs\u002Ffeatures\u002Fproducts\u002Fbulk-edit-excel","docs\u002F02.features\u002F02.products\u002F04.bulk-edit-excel","i-material-symbols-grid-on-rounded",{"title":143,"path":144,"stem":145,"draft":11,"icon":146},"Inventory and reorder","\u002Fdocs\u002Ffeatures\u002Fproducts\u002Finventory-and-reorder","docs\u002F02.features\u002F02.products\u002F05.inventory-and-reorder","i-material-symbols-inventory-2-rounded",{"title":148,"path":149,"stem":150,"draft":11,"icon":151},"Stock sync","\u002Fdocs\u002Ffeatures\u002Fproducts\u002Fstock-sync","docs\u002F02.features\u002F02.products\u002F06.stock-sync","i-material-symbols-sync-rounded",{"title":153,"path":154,"stem":155,"draft":11,"icon":156},"Commission","\u002Fdocs\u002Ffeatures\u002Fproducts\u002Fcommission","docs\u002F02.features\u002F02.products\u002F07.commission","i-material-symbols-price-change-rounded",{"title":158,"path":159,"stem":160,"draft":11,"icon":161},"Auto bump","\u002Fdocs\u002Ffeatures\u002Fproducts\u002Fauto-bump","docs\u002F02.features\u002F02.products\u002F08.auto-bump","i-material-symbols-trending-up-rounded",{"title":163,"path":164,"stem":165,"draft":11,"icon":166},"Margin spread","\u002Fdocs\u002Ffeatures\u002Fproducts\u002Fmargin-spread","docs\u002F02.features\u002F02.products\u002F09.margin-spread","i-material-symbols-straighten-rounded",{"title":168,"draft":11,"path":169,"stem":170,"children":171},"Financial breakdown","\u002Fdocs\u002Ffeatures\u002Ffinancial-breakdown","docs\u002F02.features\u002F03.financial-breakdown\u002Findex",[172,173,178,183,188,193,198,203],{"title":10,"path":169,"stem":170,"draft":11},{"title":174,"path":175,"stem":176,"draft":11,"icon":177},"Simulate and draft edit","\u002Fdocs\u002Ffeatures\u002Ffinancial-breakdown\u002Fsimulate-and-draft-edit","docs\u002F02.features\u002F03.financial-breakdown\u002F01.simulate-and-draft-edit","i-material-symbols-science-rounded",{"title":179,"path":180,"stem":181,"draft":11,"icon":182},"Set margin","\u002Fdocs\u002Ffeatures\u002Ffinancial-breakdown\u002Fset-margin","docs\u002F02.features\u002F03.financial-breakdown\u002F02.set-margin","i-material-symbols-tune-rounded",{"title":184,"path":185,"stem":186,"draft":11,"icon":187},"Margin optimizer","\u002Fdocs\u002Ffeatures\u002Ffinancial-breakdown\u002Fmargin-optimizer","docs\u002F02.features\u002F03.financial-breakdown\u002F03.margin-optimizer","i-material-symbols-instant-mix-rounded",{"title":189,"path":190,"stem":191,"draft":11,"icon":192},"Price elasticity","\u002Fdocs\u002Ffeatures\u002Ffinancial-breakdown\u002Fprice-elasticity","docs\u002F02.features\u002F03.financial-breakdown\u002F04.price-elasticity","i-material-symbols-show-chart-rounded",{"title":194,"path":195,"stem":196,"draft":11,"icon":197},"Product calculator","\u002Fdocs\u002Ffeatures\u002Ffinancial-breakdown\u002Fproduct-calculator","docs\u002F02.features\u002F03.financial-breakdown\u002F05.product-calculator","i-material-symbols-calculate-rounded",{"title":199,"path":200,"stem":201,"draft":11,"icon":202},"Product history","\u002Fdocs\u002Ffeatures\u002Ffinancial-breakdown\u002Fproduct-history","docs\u002F02.features\u002F03.financial-breakdown\u002F06.product-history","i-material-symbols-history-rounded",{"title":204,"path":205,"stem":206,"draft":11,"icon":207},"Net profit & hidden cost","\u002Fdocs\u002Ffeatures\u002Ffinancial-breakdown\u002Fnet-profit-and-hidden-cost","docs\u002F02.features\u002F03.financial-breakdown\u002F07.net-profit-and-hidden-cost","i-material-symbols-visibility-off-rounded",{"title":72,"draft":11,"path":209,"stem":210,"children":211,"page":11},"\u002Fdocs\u002Ffeatures\u002Fpricing","docs\u002F02.features\u002F04.pricing",[212,216,221,226],{"title":213,"path":214,"stem":215,"draft":11,"icon":141},"Price Edit","\u002Fdocs\u002Ffeatures\u002Fpricing\u002Fprice-edit","docs\u002F02.features\u002F04.pricing\u002F01.price-edit",{"title":217,"path":218,"stem":219,"draft":11,"icon":220},"Price increase whitelist","\u002Fdocs\u002Ffeatures\u002Fpricing\u002Fprice-increase-whitelist","docs\u002F02.features\u002F04.pricing\u002F02.price-increase-whitelist","i-lucide-badge-check",{"title":222,"path":223,"stem":224,"draft":11,"icon":225},"Requesting whitelist approval","\u002Fdocs\u002Ffeatures\u002Fpricing\u002Frequest-whitelist-approval","docs\u002F02.features\u002F04.pricing\u002F03.request-whitelist-approval","i-lucide-mail",{"title":227,"path":228,"stem":229,"draft":11,"icon":75},"Price tiers","\u002Fdocs\u002Ffeatures\u002Fpricing\u002Fprice-tiers","docs\u002F02.features\u002F04.pricing\u002F04.price-tiers",{"title":231,"draft":11,"path":232,"stem":233,"children":234},"Campaign simulator","\u002Fdocs\u002Ffeatures\u002Fcampaign-simulator","docs\u002F02.features\u002F05.campaign-simulator\u002Findex",[235,236,241,246],{"title":10,"path":232,"stem":233,"draft":11},{"title":237,"path":238,"stem":239,"draft":11,"icon":240},"Campaign phases","\u002Fdocs\u002Ffeatures\u002Fcampaign-simulator\u002Fphase-model","docs\u002F02.features\u002F05.campaign-simulator\u002F01.phase-model","i-material-symbols-timeline-rounded",{"title":242,"path":243,"stem":244,"draft":11,"icon":245},"Ads planning","\u002Fdocs\u002Ffeatures\u002Fcampaign-simulator\u002Fads-planning","docs\u002F02.features\u002F05.campaign-simulator\u002F02.ads-planning","i-material-symbols-ads-click-rounded",{"title":247,"path":248,"stem":249,"draft":11,"icon":60},"Counterfactual","\u002Fdocs\u002Ffeatures\u002Fcampaign-simulator\u002Fcounterfactual","docs\u002F02.features\u002F05.campaign-simulator\u002F03.counterfactual",{"title":251,"draft":11,"path":252,"stem":253,"children":254,"page":11},"Orders","\u002Fdocs\u002Ffeatures\u002Forders","docs\u002F02.features\u002F06.orders",[255,259,264],{"title":251,"path":256,"stem":257,"draft":11,"icon":258},"\u002Fdocs\u002Ffeatures\u002Forders\u002Forders","docs\u002F02.features\u002F06.orders\u002F01.orders","i-material-symbols-receipt-long-rounded",{"title":260,"path":261,"stem":262,"draft":11,"icon":263},"Reconciliation","\u002Fdocs\u002Ffeatures\u002Forders\u002Freconciliation","docs\u002F02.features\u002F06.orders\u002F02.reconciliation","i-material-symbols-balance",{"title":265,"path":266,"stem":267,"draft":11,"icon":268},"Shipping labels","\u002Fdocs\u002Ffeatures\u002Forders\u002Fshipping-labels","docs\u002F02.features\u002F06.orders\u002F03.shipping-labels","i-material-symbols-local-shipping-rounded",{"title":270,"draft":11,"path":271,"stem":272,"children":273},"Growth","\u002Fdocs\u002Fgrowth","docs\u002F03.growth\u002Findex",[274,275,298,362,386],{"title":10,"path":271,"stem":272,"draft":11},{"title":276,"draft":11,"path":277,"stem":278,"children":279,"page":11},"Actions","\u002Fdocs\u002Fgrowth\u002Factions","docs\u002F03.growth\u002F01.actions",[280,285,289,294],{"title":281,"path":282,"stem":283,"draft":11,"icon":284},"What are Actions","\u002Fdocs\u002Fgrowth\u002Factions\u002Fwhat-are-actions","docs\u002F03.growth\u002F01.actions\u002F01.what-are-actions","i-material-symbols-app-spark-rounded",{"title":286,"path":287,"stem":288,"draft":11},"Action flow","\u002Fdocs\u002Fgrowth\u002Factions\u002Faction-flow","docs\u002F03.growth\u002F01.actions\u002F02.action-flow",{"title":290,"path":291,"stem":292,"draft":11,"icon":293},"Deployed and dismissed","\u002Fdocs\u002Fgrowth\u002Factions\u002Fdeployed-and-dismissed","docs\u002F03.growth\u002F01.actions\u002F03.deployed-and-dismissed","i-material-symbols-published-with-changes-rounded",{"title":295,"path":296,"stem":297,"draft":11,"icon":197},"How Results are calculated","\u002Fdocs\u002Fgrowth\u002Factions\u002Fresults","docs\u002F03.growth\u002F01.actions\u002F04.results",{"title":299,"draft":11,"path":300,"stem":301,"children":302,"icon":304},"Action types","\u002Fdocs\u002Fgrowth\u002Faction-types","docs\u002F03.growth\u002F02.action-types\u002Findex",[303,305,310,315,319,324,329,334,339,343,348,353,358],{"title":10,"path":300,"stem":301,"draft":11,"icon":304},"i-material-symbols-format-list-bulleted-rounded",{"title":306,"path":307,"stem":308,"draft":11,"icon":309},"Price buffer","\u002Fdocs\u002Fgrowth\u002Faction-types\u002Fprice-buffer","docs\u002F03.growth\u002F02.action-types\u002F01.price-buffer","i-material-symbols-money-range-rounded",{"title":311,"path":312,"stem":313,"draft":11,"icon":314},"Commission adjust","\u002Fdocs\u002Fgrowth\u002Faction-types\u002Fcommission-adjust","docs\u002F03.growth\u002F02.action-types\u002F02.commission-adjust","i-material-symbols-percent-discount-rounded",{"title":316,"path":317,"stem":318,"draft":11,"icon":106},"Variant merge","\u002Fdocs\u002Fgrowth\u002Faction-types\u002Fvariant-merge","docs\u002F03.growth\u002F02.action-types\u002F03.variant-merge",{"title":320,"path":321,"stem":322,"draft":11,"icon":323},"Target ROAS","\u002Fdocs\u002Fgrowth\u002Faction-types\u002Ftarget-roas","docs\u002F03.growth\u002F02.action-types\u002F04.target-roas","i-material-symbols-target",{"title":325,"path":326,"stem":327,"draft":11,"icon":328},"Bundle Deal","\u002Fdocs\u002Fgrowth\u002Faction-types\u002Fbundle-deal","docs\u002F03.growth\u002F02.action-types\u002F05.bundle-deal","i-material-symbols-category-rounded",{"title":330,"path":331,"stem":332,"draft":11,"icon":333},"Product Boost","\u002Fdocs\u002Fgrowth\u002Faction-types\u002Fproduct-boost","docs\u002F03.growth\u002F02.action-types\u002F06.product-boost","i-material-symbols-electric-bolt-rounded",{"title":335,"path":336,"stem":337,"draft":11,"icon":338},"Campaign Enrollment","\u002Fdocs\u002Fgrowth\u002Faction-types\u002Fcampaign-enrollment","docs\u002F03.growth\u002F02.action-types\u002F07.campaign-enrollment","i-material-symbols-play-arrow-rounded",{"title":340,"path":341,"stem":342,"draft":11,"icon":245},"Ad Adjustment","\u002Fdocs\u002Fgrowth\u002Faction-types\u002Fad-adjustment","docs\u002F03.growth\u002F02.action-types\u002F08.ad-adjustment",{"title":344,"path":345,"stem":346,"draft":11,"icon":347},"SEO","\u002Fdocs\u002Fgrowth\u002Faction-types\u002Fseo","docs\u002F03.growth\u002F02.action-types\u002F09.seo","i-material-symbols-category-search-rounded",{"title":349,"path":350,"stem":351,"draft":11,"icon":352},"Add-on Deal","\u002Fdocs\u002Fgrowth\u002Faction-types\u002Fadd-on-deal","docs\u002F03.growth\u002F02.action-types\u002F10.add-on-deal","i-material-symbols-add-box-rounded",{"title":354,"path":355,"stem":356,"draft":11,"icon":357},"Stock Up","\u002Fdocs\u002Fgrowth\u002Faction-types\u002Fstock-up","docs\u002F03.growth\u002F02.action-types\u002F11.stock-up","i-material-symbols-inventory-rounded",{"title":359,"path":360,"stem":361,"draft":11,"icon":323},"TikTok Target ROAS","\u002Fdocs\u002Fgrowth\u002Faction-types\u002Ftiktok-target-roas","docs\u002F03.growth\u002F02.action-types\u002F12.tiktok-target-roas",{"title":363,"draft":11,"path":364,"stem":365,"children":366,"page":11},"Ads","\u002Fdocs\u002Fgrowth\u002Fads","docs\u002F03.growth\u002F03.ads",[367,372,376,381],{"title":368,"path":369,"stem":370,"draft":11,"icon":371},"Reading the Sankey","\u002Fdocs\u002Fgrowth\u002Fads\u002Freading-the-sankey","docs\u002F03.growth\u002F03.ads\u002F01.reading-the-sankey","i-material-symbols-schema-rounded",{"title":373,"path":374,"stem":375,"draft":11,"icon":60},"Cannibalization","\u002Fdocs\u002Fgrowth\u002Fads\u002Fcannibalization","docs\u002F03.growth\u002F03.ads\u002F02.cannibalization",{"title":377,"path":378,"stem":379,"draft":11,"icon":380},"Meta (Facebook) Ads","\u002Fdocs\u002Fgrowth\u002Fads\u002Fmeta-ads","docs\u002F03.growth\u002F03.ads\u002F03.meta-ads","i-simple-icons-meta",{"title":382,"path":383,"stem":384,"draft":11,"icon":385},"CPAS profit","\u002Fdocs\u002Fgrowth\u002Fads\u002Fcpas-profit","docs\u002F03.growth\u002F03.ads\u002F04.cpas-profit","i-material-symbols-hub-rounded",{"title":387,"draft":11,"path":388,"stem":389,"children":390,"icon":65},"Optimization groups","\u002Fdocs\u002Fgrowth\u002Foptimization-groups","docs\u002F03.growth\u002F04.optimization-groups\u002Findex",[391,392,397,402,407,412,416,421,426,431,436,441,445,450,455,460,465],{"title":10,"path":388,"stem":389,"draft":11,"icon":65},{"title":393,"path":394,"stem":395,"draft":11,"icon":396},"Planning your groups","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fplanning-your-groups","docs\u002F03.growth\u002F04.optimization-groups\u002F00.planning-your-groups","i-lucide-boxes",{"title":398,"path":399,"stem":400,"draft":11,"icon":401},"Creating a group","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fcreating-a-group","docs\u002F03.growth\u002F04.optimization-groups\u002F01.creating-a-group","i-lucide-plus",{"title":403,"path":404,"stem":405,"draft":11,"icon":406},"Global settings","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fglobal-settings","docs\u002F03.growth\u002F04.optimization-groups\u002F02.global-settings","i-lucide-settings-2",{"title":408,"path":409,"stem":410,"draft":11,"icon":411},"Budget and limits","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fbudget-and-limits","docs\u002F03.growth\u002F04.optimization-groups\u002F03.budget-and-limits","i-lucide-wallet",{"title":270,"path":413,"stem":414,"draft":11,"icon":415},"\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fgrowth","docs\u002F03.growth\u002F04.optimization-groups\u002F04.growth","i-lucide-trending-up",{"title":417,"path":418,"stem":419,"draft":11,"icon":420},"Choosing an objective","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fchoosing-an-objective","docs\u002F03.growth\u002F04.optimization-groups\u002F05.choosing-an-objective","i-lucide-target",{"title":422,"path":423,"stem":424,"draft":11,"icon":425},"Constraints","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fconstraints","docs\u002F03.growth\u002F04.optimization-groups\u002F06.constraints","i-lucide-shield-check",{"title":427,"path":428,"stem":429,"draft":11,"icon":430},"Distribution","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fallocation-preference","docs\u002F03.growth\u002F04.optimization-groups\u002F07.allocation-preference","i-lucide-sliders-horizontal",{"title":432,"path":433,"stem":434,"draft":11,"icon":435},"Pacing and rebalancing","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fpacing-and-rebalancing","docs\u002F03.growth\u002F04.optimization-groups\u002F08.pacing-and-rebalancing","i-lucide-clock",{"title":437,"path":438,"stem":439,"draft":11,"icon":440},"The month plan","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fmonthly-plan","docs\u002F03.growth\u002F04.optimization-groups\u002F09.monthly-plan","i-lucide-calendar-days",{"title":442,"path":443,"stem":444,"draft":11,"icon":435},"The Timeline schedule","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fschedule","docs\u002F03.growth\u002F04.optimization-groups\u002F10.schedule",{"title":446,"path":447,"stem":448,"draft":11,"icon":449},"Automation rules","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fautomation","docs\u002F03.growth\u002F04.optimization-groups\u002F11.automation","i-lucide-workflow",{"title":451,"path":452,"stem":453,"draft":11,"icon":454},"Managing campaigns in a group","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fmanaging-campaigns","docs\u002F03.growth\u002F04.optimization-groups\u002F12.managing-campaigns","i-lucide-list-checks",{"title":456,"path":457,"stem":458,"draft":11,"icon":459},"How the run works","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fdaily-run","docs\u002F03.growth\u002F04.optimization-groups\u002F13.daily-run","i-lucide-refresh-cw",{"title":461,"path":462,"stem":463,"draft":11,"icon":464},"When the ads model is updating","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fmodel-training","docs\u002F03.growth\u002F04.optimization-groups\u002F14.model-training","i-lucide-brain-circuit",{"title":466,"path":467,"stem":468,"draft":11,"icon":469},"Glossary","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fglossary","docs\u002F03.growth\u002F04.optimization-groups\u002F16.glossary","i-lucide-book-a",{"title":471,"draft":11,"path":472,"stem":473,"children":474},"AI and API","\u002Fdocs\u002Fai-and-api","docs\u002F04.ai-and-api\u002Findex",[475,476,518],{"title":10,"path":472,"stem":473,"draft":11},{"title":477,"draft":11,"path":478,"stem":479,"children":480,"icon":482},"AI assistants","\u002Fdocs\u002Fai-and-api\u002Fassistants","docs\u002F04.ai-and-api\u002F01.assistants\u002Findex",[481,483,488,493,498,503,508,513],{"title":10,"path":478,"stem":479,"draft":11,"icon":482},"i-material-symbols-smart-toy-rounded",{"title":484,"path":485,"stem":486,"draft":11,"icon":487},"Connect to ChatGPT","\u002Fdocs\u002Fai-and-api\u002Fassistants\u002Fconnect-chatgpt","docs\u002F04.ai-and-api\u002F01.assistants\u002F01.connect-chatgpt","i-simple-icons-openai",{"title":489,"path":490,"stem":491,"draft":11,"icon":492},"Connect to Claude","\u002Fdocs\u002Fai-and-api\u002Fassistants\u002Fconnect-claude","docs\u002F04.ai-and-api\u002F01.assistants\u002F02.connect-claude","i-simple-icons-claude",{"title":494,"path":495,"stem":496,"draft":11,"icon":497},"Native playbooks","\u002Fdocs\u002Fai-and-api\u002Fassistants\u002Fplaybooks","docs\u002F04.ai-and-api\u002F01.assistants\u002F03.playbooks","i-material-symbols-route-rounded",{"title":499,"path":500,"stem":501,"draft":11,"icon":502},"Prompt library","\u002Fdocs\u002Fai-and-api\u002Fassistants\u002Fprompt-library","docs\u002F04.ai-and-api\u002F01.assistants\u002F04.prompt-library","i-material-symbols-forum-rounded",{"title":504,"path":505,"stem":506,"draft":11,"icon":507},"MCP tool catalog","\u002Fdocs\u002Fai-and-api\u002Fassistants\u002Ftool-catalog","docs\u002F04.ai-and-api\u002F01.assistants\u002F05.tool-catalog","i-material-symbols-build-rounded",{"title":509,"path":510,"stem":511,"draft":11,"icon":512},"Permissions and safety","\u002Fdocs\u002Fai-and-api\u002Fassistants\u002Fusage-and-safety","docs\u002F04.ai-and-api\u002F01.assistants\u002F06.usage-and-safety","i-material-symbols-health-and-safety-rounded",{"title":514,"path":515,"stem":516,"draft":11,"icon":517},"Worked MCP examples","\u002Fdocs\u002Fai-and-api\u002Fassistants\u002Fworked-examples","docs\u002F04.ai-and-api\u002F01.assistants\u002F07.worked-examples","i-material-symbols-menu-book-rounded",{"title":519,"draft":11,"path":520,"stem":521,"children":522,"page":11},"API","\u002Fdocs\u002Fai-and-api\u002Fapi","docs\u002F04.ai-and-api\u002F02.api",[523,528,533,538,543,548],{"title":524,"path":525,"stem":526,"draft":11,"icon":527},"Getting started","\u002Fdocs\u002Fai-and-api\u002Fapi\u002Fgetting-started","docs\u002F04.ai-and-api\u002F02.api\u002F01.getting-started","i-material-symbols-key-rounded",{"title":529,"path":530,"stem":531,"draft":11,"icon":532},"API security & limits","\u002Fdocs\u002Fai-and-api\u002Fapi\u002Fsecurity","docs\u002F04.ai-and-api\u002F02.api\u002F02.security","i-material-symbols-verified-user-rounded",{"title":534,"path":535,"stem":536,"draft":11,"icon":537},"Endpoints: products & orders","\u002Fdocs\u002Fai-and-api\u002Fapi\u002Fproducts-and-orders","docs\u002F04.ai-and-api\u002F02.api\u002F03.products-and-orders","i-material-symbols-package-2-rounded",{"title":539,"path":540,"stem":541,"draft":11,"icon":542},"Endpoints: financial breakdown","\u002Fdocs\u002Fai-and-api\u002Fapi\u002Ffinancial-breakdown","docs\u002F04.ai-and-api\u002F02.api\u002F04.financial-breakdown","i-material-symbols-account-balance-rounded",{"title":544,"path":545,"stem":546,"draft":11,"icon":547},"Endpoints: raw platform data","\u002Fdocs\u002Fai-and-api\u002Fapi\u002Fplatform-data","docs\u002F04.ai-and-api\u002F02.api\u002F05.platform-data","i-material-symbols-database-rounded",{"title":549,"path":550,"stem":551,"draft":11,"icon":552},"Endpoints: Actions & recommendations","\u002Fdocs\u002Fai-and-api\u002Fapi\u002Frecommendations","docs\u002F04.ai-and-api\u002F02.api\u002F06.recommendations","i-material-symbols-recommend-rounded",{"title":554,"draft":11,"path":555,"stem":556,"children":557},"Administration","\u002Fdocs\u002Fadministration","docs\u002F05.administration\u002Findex",[558,559,579],{"title":10,"path":555,"stem":556,"draft":11},{"title":560,"draft":11,"path":561,"stem":562,"children":563,"page":11},"Team and access","\u002Fdocs\u002Fadministration\u002Fteam-and-access","docs\u002F05.administration\u002F01.team-and-access",[564,569,574],{"title":565,"path":566,"stem":567,"draft":11,"icon":568},"Team & roles","\u002Fdocs\u002Fadministration\u002Fteam-and-access\u002Fteam-and-roles","docs\u002F05.administration\u002F01.team-and-access\u002F01.team-and-roles","i-material-symbols-group-rounded",{"title":570,"path":571,"stem":572,"draft":11,"icon":573},"Adding teammates","\u002Fdocs\u002Fadministration\u002Fteam-and-access\u002Fadding-teammates","docs\u002F05.administration\u002F01.team-and-access\u002F02.adding-teammates","i-material-symbols-person-add-rounded",{"title":575,"path":576,"stem":577,"draft":11,"icon":578},"Managing access","\u002Fdocs\u002Fadministration\u002Fteam-and-access\u002Fmanaging-access","docs\u002F05.administration\u002F01.team-and-access\u002F03.managing-access","i-material-symbols-admin-panel-settings-rounded",{"title":580,"draft":11,"path":581,"stem":582,"children":583,"page":11},"Account","\u002Fdocs\u002Fadministration\u002Faccount","docs\u002F05.administration\u002F02.account",[584,588],{"title":585,"path":586,"stem":587,"draft":11,"icon":385},"Open Platform","\u002Fdocs\u002Fadministration\u002Faccount\u002Fopen-platform","docs\u002F05.administration\u002F02.account\u002F01.open-platform",{"title":589,"path":590,"stem":591,"draft":11,"icon":258},"VAT","\u002Fdocs\u002Fadministration\u002Faccount\u002Fvat","docs\u002F05.administration\u002F02.account\u002F02.vat",{"id":593,"docsPage":594,"docsSidebar":605,"docsTabs":607,"extension":609,"footer":610,"header":669,"localeSwitch":685,"meta":687,"stem":688,"__hash__":689},"chrome_en\u002Fen\u002Fchrome.yml",{"onThisPage":595,"copyPage":596,"copied":597,"copyMenu":598,"copyMarkdownLink":599,"linkCopied":600,"viewMarkdown":601,"openChatGpt":602,"openClaude":603,"platforms":604},"On this page","Copy page","Copied","More copy options","Copy Markdown link","Copied to clipboard","View as Markdown","Open in ChatGPT","Open in Claude","Works on",{"label":606},"Docs sidebar",{"ariaLabel":608},"Docs sections","yml",{"ariaLabel":611,"columns":612,"legal":649,"quote":650,"askAi":653},"Footer",[613,625,631,639],{"label":67,"children":614},[615,616,619,622],{"label":5,"to":6},{"label":617,"to":618},"Use cases","\u002Fuse-cases",{"label":620,"to":621},"Training","\u002Ftraining",{"label":623,"to":624},"Resources","\u002Fresources",{"label":626,"children":627},"Build",[628,629,630],{"label":477,"to":478},{"label":519,"to":525},{"label":585,"to":586},{"label":632,"children":633},"Updates",[634,635],{"label":77,"to":80},{"label":636,"to":637,"target":638},"Blog","https:\u002F\u002Fwww.dataglasslabs.com\u002Fblog","_blank",{"label":640,"children":641},"DataGlass",[642,645,648],{"label":643,"to":644,"target":638},"Open DataGlass","https:\u002F\u002Fapp.dataglasslabs.com",{"label":646,"to":647,"target":638},"Website","https:\u002F\u002Fwww.dataglasslabs.com",{"label":72,"to":73},"DataGlass Labs. All rights reserved.",{"text":651,"caption":652},"Measure what you keep, and then grow what you measure.","The DataGlass team",{"label":654,"prompt":655,"assistants":656},"Ask AI about DataGlass","I want to learn how to use DataGlass, a decision engine for Shopee, Lazada and TikTok Shop sellers that optimizes ads, pricing and promotions for true profit. Use web search to read the DataGlass docs at https:\u002F\u002Flearn.dataglasslabs.com\u002Fdocs (with an agent-readable summary at https:\u002F\u002Flearn.dataglasslabs.com\u002Fllms.txt), then explain what DataGlass does, how to get started and which guides to read first.",[657,661,665],{"label":658,"icon":659,"url":660},"ChatGPT","chatgpt","https:\u002F\u002Fchatgpt.com\u002F?prompt={prompt}",{"label":662,"icon":663,"url":664},"Claude","claude","https:\u002F\u002Fclaude.ai\u002Fnew?q={prompt}",{"label":666,"icon":667,"url":668},"Perplexity","perplexity","https:\u002F\u002Fwww.perplexity.ai\u002Fsearch?q={prompt}",{"sections":670,"navLabel":683,"openApp":643,"search":684},[671,674,675,677,679,681],{"key":672,"label":673},"home","Home",{"key":7,"label":5},{"key":676,"label":617},"use-cases",{"key":678,"label":620},"training",{"key":680,"label":77},"releases",{"key":682,"label":623},"resources","Sections","Start searching",{"label":686},"Region and language",{},"en\u002Fchrome","mobUs3s2Zj3jKhQlnWk_tray3mh7L0ptp0ZGYXlK4NA",{"id":691,"title":98,"body":692,"description":1330,"draft":11,"draftReason":1331,"extension":1332,"layout":1331,"meta":1333,"navigation":1334,"path":99,"platforms":1335,"rawbody":1337,"seo":1338,"stem":100,"__hash__":1339},"docs_en\u002Fdocs\u002F02.features\u002F01.shops\u002F02.understanding-the-numbers.md",{"type":693,"value":694,"toc":1314},"minimark",[695,703,708,724,750,754,791,795,805,863,878,883,900,922,926,929,1006,1009,1013,1016,1120,1124,1131,1163,1184,1188,1213,1217,1220,1244,1255,1271,1275],[696,697,698,702],"p",{},[699,700,701],"strong",{},"Your Shopee shop overview is a record of money that actually settled — not list prices, not orders placed, not a forecast."," Every figure comes from Shopee's real payout after their cut. The one exception is your product cost (COGS), which we use if you've entered it and estimate otherwise. This page explains what each number means so the screen never surprises you.",[704,705,707],"h2",{"id":706},"the-one-idea-to-hold-onto","The one idea to hold onto",[696,709,710,711,714,715,718,719,723],{},"Almost everything here is ",[699,712,713],{},"settled money"," — what Shopee actually released to you. The only estimate is ",[699,716,717],{},"COGS"," (what the goods cost ",[720,721,722],"em",{},"you","). So when a figure looks off, it's nearly always one of three things:",[725,726,727,734,744],"ol",{},[728,729,730,733],"li",{},[699,731,732],{},"The money hasn't landed yet."," Shopee holds payouts a few days (escrow), so recent days under-report and climb as they settle.",[728,735,736,739,740,743],{},[699,737,738],{},"Your product cost is estimated, not entered."," The screen flags this with a purple ",[699,741,742],{},"\"Est.\""," badge.",[728,745,746,749],{},[699,747,748],{},"You're comparing this to the per-product breakdown."," That page is a forward pricing calculator — a different tool that isn't meant to match.",[704,751,753],{"id":752},"a-few-words-youll-see","A few words you'll see",[755,756,757,763,776,781],"ul",{},[728,758,759,762],{},[699,760,761],{},"Settled \u002F escrow"," — Shopee holds your money briefly after a sale, then releases it. Until it's released, it isn't counted here.",[728,764,765,768,769,771,772,775],{},[699,766,767],{},"GMV"," — your sales total: list price minus the price discounts and shop vouchers ",[720,770,722],{}," fund. Discounts and vouchers Shopee funds stay in, because Shopee pays them to you. Note: Seller Center's ",[699,773,774],{},"Sales"," card can read a little higher, because it also counts orders cancelled after payment — reconcile against the export, not the card.",[728,777,778,780],{},[699,779,717],{}," — cost of goods sold: what the product cost you. The only estimated figure.",[728,782,783,786,787,790],{},[699,784,785],{},"Channel"," — ",[720,788,789],{},"how"," a sale happened: on its own (Organic), via an ad (Ads), or via an affiliate (Affiliate).",[704,792,794],{"id":793},"reading-the-profit-flow","Reading the profit flow",[696,796,797,798,801,802],{},"The profit-flow diagram reads ",[699,799,800],{},"left to right",", like water running downhill: one big pool splits into smaller streams until what's left on the right is profit. ",[699,803,804],{},"Wider stream = more baht.",[725,806,807,813,830,843,848,854],{},[728,808,809,812],{},[699,810,811],{},"Full list value (far left)"," — everything you sold at its original sticker price, before discounts.",[728,814,815,818,819,822,823,825,826,829],{},[699,816,817],{},"How it sold"," — that pool splits into your three channels: ",[699,820,821],{},"Affiliate",", ",[699,824,363],{},", and ",[699,827,828],{},"Organic",".",[728,831,832,786,835,838,839,842],{},[699,833,834],{},"Two take-aways",[699,836,837],{},"Cancelled"," orders (drawn dashed) and ",[699,840,841],{},"your price discounts and shop vouchers"," peel off before sales.",[728,844,845,847],{},[699,846,767],{}," — your real sales number, the backbone of the chart.",[728,849,850,853],{},[699,851,852],{},"Completed vs Returned"," — what stuck vs what was refunded.",[728,855,856,859,860,829],{},[699,857,858],{},"Costs, then profit"," — platform fees, ads, coin cashback, and product cost come out one by one; what survives to the right is ",[699,861,862],{},"profit",[864,865,867],"callout",{"icon":866},"i-lucide-info",[696,868,869,870,873,874,877],{},"The ",[699,871,872],{},"dashed Cancelled lane"," never settles, so it carries no money, cost, or profit. It's shown for context and sits ",[699,875,876],{},"outside every total"," — not lost money, just orders that never completed.",[879,880,882],"h3",{"id":881},"the-three-channels-and-the-ad-honesty-note","The three channels, and the ad honesty note",[755,884,885,890,895],{},[728,886,887,889],{},[699,888,821],{}," — sales an affiliate earned a commission on. These are exact.",[728,891,892,894],{},[699,893,363],{}," — sales credited to your Shopee ads.",[728,896,897,899],{},[699,898,828],{}," — everything else: buyers who found you for free.",[696,901,902,903,906,907,910,911,914,915,918,919,829],{},"Shopee credits an ad with any sale within 7 days of a click, and when a buyer clicks two of your ads it ",[699,904,905],{},"splits"," that one sale between them rather than double-counting — so the ad ",[699,908,909],{},"sales total is conservative, never inflated",". One trap: the ",[720,912,913],{},"number"," of ad orders is not trustworthy the same way, because one purchase can show under every ad clicked. ",[699,916,917],{},"Trust ad sales (baht), not ad order counts."," For the full mechanics — including how affiliate sales are attributed exactly and how cancelled orders are stripped out — see ",[920,921,103],"a",{"href":104},[879,923,925],{"id":924},"the-discount-question-the-thing-everyone-gets-wrong","The discount question (the thing everyone gets wrong)",[696,927,928],{},"Two kinds of \"discount\" sit in two different places, and the difference is the most common source of confusion:",[930,931,932,948],"table",{},[933,934,935],"thead",{},[936,937,938,942,945],"tr",{},[939,940,941],"th",{},"What",[939,943,944],{},"Where it goes",[939,946,947],{},"Why",[949,950,951,972,990],"tbody",{},[936,952,953,963,969],{},[954,955,956,959,960,962],"td",{},[699,957,958],{},"Your price markdown and shop vouchers"," (the discounts ",[720,961,722],{}," fund)",[954,964,965,966],{},"Netted out of revenue — ",[699,967,968],{},"not a cost",[954,970,971],{},"You never collected it",[936,973,974,980,987],{},[954,975,976,979],{},[699,977,978],{},"Coins"," (coin cashback)",[954,981,982,983,986],{},"A ",[699,984,985],{},"cost"," bucket",[954,988,989],{},"You actually paid it out",[936,991,992,998,1003],{},[954,993,994,997],{},[699,995,996],{},"Extra discounts"," (bundles, flash sales)",[954,999,1000,1001,986],{},"A small ",[699,1002,985],{},[954,1004,1005],{},"Also money spent",[696,1007,1008],{},"Discounts and vouchers that Shopee funds are not taken off your sales, because Shopee pays them to you. TikTok shops work the same way. On Lazada, your vouchers and Flexi Combo are shown as costs instead.",[704,1010,1012],{"id":1011},"the-cost-buckets","The cost buckets",[696,1014,1015],{},"Each stream that peels off after \"Completed\":",[930,1017,1018,1028],{},[933,1019,1020],{},[936,1021,1022,1025],{},[939,1023,1024],{},"Bucket",[939,1026,1027],{},"What it is",[949,1029,1030,1051,1061,1071,1081,1091,1100,1110],{},[936,1031,1032,1037],{},[954,1033,1034],{},[699,1035,1036],{},"Ads Spend",[954,1038,1039,1040,1043,1044,822,1047,1050],{},"Everything you paid Shopee for ads — including non-converting and shop-wide campaigns. In the profit flow you can ",[699,1041,1042],{},"click the Ads channel's GMV"," to split it into ",[699,1045,1046],{},"Product Ads",[699,1048,1049],{},"GMV Max"," and other ad surfaces, each showing how much revenue, spend and profit it drove",[936,1052,1053,1058],{},[954,1054,1055],{},[699,1056,1057],{},"Affiliate Commission",[954,1059,1060],{},"What you paid affiliates for the sales they drove",[936,1062,1063,1068],{},[954,1064,1065],{},[699,1066,1067],{},"Platform Fees",[954,1069,1070],{},"Shopee's cut: commission, service, transaction, order-processing (expandable)",[936,1072,1073,1078],{},[954,1074,1075],{},[699,1076,1077],{},"Coin Cashback",[954,1079,1080],{},"Coin cashback you funded",[936,1082,1083,1088],{},[954,1084,1085],{},[699,1086,1087],{},"Discounts (extra)",[954,1089,1090],{},"Bundles, flash sales, platform-funded markdowns",[936,1092,1093,1097],{},[954,1094,1095],{},[699,1096,589],{},[954,1098,1099],{},"Only when the VAT view is on",[936,1101,1102,1107],{},[954,1103,1104],{},[699,1105,1106],{},"Other Adjustments",[954,1108,1109],{},"A small catch-all (usually within ~1% of sales) that makes the math tie exactly to the real payout",[936,1111,1112,1117],{},[954,1113,1114],{},[699,1115,1116],{},"Product cost (COGS)",[954,1118,1119],{},"What the goods cost you — the only estimated figure, taken out last",[704,1121,1123],{"id":1122},"the-headline-cards","The headline cards",[696,1125,1126,1127,1130],{},"Three numbers at the top, each with a ",[699,1128,1129],{},"vs. previous period"," badge:",[755,1132,1133,1139,1157],{},[728,1134,1135,1138],{},[699,1136,1137],{},"Profit"," — your realized bottom line (same as the end of the profit flow).",[728,1140,1141,1144,1145,1148,1149,1152,1153,1156],{},[699,1142,1143],{},"Cost"," — total costs. ",[699,1146,1147],{},"Large on purpose"," — it ",[720,1150,1151],{},"includes COGS",", not just Shopee's fees. To reconcile fees only, use the ",[699,1154,1155],{},"Cost breakdown"," pie, not this card.",[728,1158,1159,1162],{},[699,1160,1161],{},"Margin"," — profit as a share of revenue, weighted by revenue so it's fair to compare across shops and platforms.",[696,1164,1165,1166,1169,1170,1173,1174,1176,1177,1179,1180,1183],{},"You'll also see ",[699,1167,1168],{},"two sales numbers",": ",[699,1171,1172],{},"Raw Merchandise Value"," (full sticker price, before discounts) and ",[699,1175,767],{}," (after the price discounts and shop vouchers you fund). Seller Center's ",[699,1178,774],{}," card can read a little higher, because it also counts orders cancelled after payment. Compare across platforms on ",[699,1181,1182],{},"profit and margin",", never raw list price.",[704,1185,1187],{"id":1186},"the-two-pies","The two pies",[755,1189,1190,1195],{},[728,1191,1192,1194],{},[699,1193,1155],{}," — slices up your total Cost so you can see where your margin goes.",[728,1196,1197,1200,1201,1204,1205,1208,1209,1212],{},[699,1198,1199],{},"Revenue by channel"," — splits revenue into Organic \u002F Ads \u002F Affiliate, so you can see how much of your business earns for free vs. costs ad money. Its center total is ",[699,1202,1203],{},"revenue"," (list price minus ",[720,1206,1207],{},"your"," discounts, with Shopee-funded discounts kept in because Shopee reimburses them), so it sits ",[699,1210,1211],{},"above GMV"," — and above Seller Center's buyer-facing Sales card.",[704,1214,1216],{"id":1215},"when-cogs-is-estimated","When COGS is estimated",[696,1218,1219],{},"COGS is the only figure we estimate. The screen is honest about it:",[755,1221,1222,1235,1241],{},[728,1223,1224,1225,1228,1229,1231,1232,1234],{},"A purple ",[699,1226,1227],{},"\"Est.\" badge"," appears on ",[699,1230,1143],{}," and ",[699,1233,1161],{}," when any product cost was inferred.",[728,1236,982,1237,1240],{},[699,1238,1239],{},"coverage"," figure tells you what share of sold products have a real, entered cost.",[728,1242,1243],{},"A note at the bottom spells out that profit and margin are partly estimated.",[696,1245,1246,1247,1250,1251,1254],{},"The fastest way to make these numbers more accurate is to ",[699,1248,1249],{},"enter real costs for your top sellers first"," — coverage is driven by what actually sold. You can also turn ",[699,1252,1253],{},"\"use estimated costs\""," off to see profit and margin from entered costs only.",[864,1256,1257],{"icon":866},[696,1258,1259,1262,1263,1266,1267,1270],{},[699,1260,1261],{},"Why this page won't match the per-product breakdown."," This overview reports what actually ",[720,1264,1265],{},"settled"," (accounting). The per-product financial breakdown is a ",[720,1268,1269],{},"forward"," calculator — what an item earns at today's prices. Two different tools for two different questions; they aren't meant to reconcile.",[704,1272,1274],{"id":1273},"quick-answers","Quick answers",[755,1276,1277,1283,1289,1295,1308],{},[728,1278,1279,1282],{},[699,1280,1281],{},"My last few days look terrible."," Recent days under-report until escrow settles — give them a few days to climb.",[728,1284,1285,1288],{},[699,1286,1287],{},"Is the dashed Cancelled lane lost money?"," No. Those orders never settled, so there was never money to lose.",[728,1290,1291,1294],{},[699,1292,1293],{},"Why isn't my discount a cost?"," You never collected it — it's a revenue reduction, and so are your shop vouchers. Only coins and extra discounts are costs.",[728,1296,1297,1300,1301,1304,1305,829],{},[699,1298,1299],{},"Can I trust the ad numbers?"," Trust ad ",[699,1302,1303],{},"sales (baht)"," — conservative and de-duplicated. Don't add up ad ",[699,1306,1307],{},"order counts",[728,1309,1310,1313],{},[699,1311,1312],{},"Why is my Cost number so big?"," It includes your product cost (COGS) — that's by design.",{"title":1315,"searchDepth":1316,"depth":1316,"links":1317},"",3,[1318,1320,1321,1325,1326,1327,1328,1329],{"id":706,"depth":1319,"text":707},2,{"id":752,"depth":1319,"text":753},{"id":793,"depth":1319,"text":794,"children":1322},[1323,1324],{"id":881,"depth":1316,"text":882},{"id":924,"depth":1316,"text":925},{"id":1011,"depth":1319,"text":1012},{"id":1122,"depth":1319,"text":1123},{"id":1186,"depth":1319,"text":1187},{"id":1215,"depth":1319,"text":1216},{"id":1273,"depth":1319,"text":1274},"What every figure on the Shopee shop overview actually means, where it comes from, and why it sometimes looks surprising.",null,"md",{},{"icon":101},[1336],"shopee","---\ntitle: Understanding the numbers\ndescription: What every figure on the Shopee shop overview actually means, where it comes from, and why it sometimes looks surprising.\nplatforms:\n  - shopee\nnavigation:\n  icon: i-material-symbols-help-rounded\n---\n\n**Your Shopee shop overview is a record of money that actually settled — not list prices, not orders placed, not a forecast.** Every figure comes from Shopee's real payout after their cut. The one exception is your product cost (COGS), which we use if you've entered it and estimate otherwise. This page explains what each number means so the screen never surprises you.\n\n## The one idea to hold onto\n\nAlmost everything here is **settled money** — what Shopee actually released to you. The only estimate is **COGS** (what the goods cost *you*). So when a figure looks off, it's nearly always one of three things:\n\n1. **The money hasn't landed yet.** Shopee holds payouts a few days (escrow), so recent days under-report and climb as they settle.\n2. **Your product cost is estimated, not entered.** The screen flags this with a purple **\"Est.\"** badge.\n3. **You're comparing this to the per-product breakdown.** That page is a forward pricing calculator — a different tool that isn't meant to match.\n\n## A few words you'll see\n\n- **Settled \u002F escrow** — Shopee holds your money briefly after a sale, then releases it. Until it's released, it isn't counted here.\n- **GMV** — your sales total: list price minus the price discounts and shop vouchers *you* fund. Discounts and vouchers Shopee funds stay in, because Shopee pays them to you. Note: Seller Center's **Sales** card can read a little higher, because it also counts orders cancelled after payment — reconcile against the export, not the card.\n- **COGS** — cost of goods sold: what the product cost you. The only estimated figure.\n- **Channel** — *how* a sale happened: on its own (Organic), via an ad (Ads), or via an affiliate (Affiliate).\n\n## Reading the profit flow\n\nThe profit-flow diagram reads **left to right**, like water running downhill: one big pool splits into smaller streams until what's left on the right is profit. **Wider stream = more baht.**\n\n1. **Full list value (far left)** — everything you sold at its original sticker price, before discounts.\n2. **How it sold** — that pool splits into your three channels: **Affiliate**, **Ads**, and **Organic**.\n3. **Two take-aways** — **Cancelled** orders (drawn dashed) and **your price discounts and shop vouchers** peel off before sales.\n4. **GMV** — your real sales number, the backbone of the chart.\n5. **Completed vs Returned** — what stuck vs what was refunded.\n6. **Costs, then profit** — platform fees, ads, coin cashback, and product cost come out one by one; what survives to the right is **profit**.\n\n::callout{icon=\"i-lucide-info\"}\nThe **dashed Cancelled lane** never settles, so it carries no money, cost, or profit. It's shown for context and sits **outside every total** — not lost money, just orders that never completed.\n::\n\n### The three channels, and the ad honesty note\n\n- **Affiliate** — sales an affiliate earned a commission on. These are exact.\n- **Ads** — sales credited to your Shopee ads.\n- **Organic** — everything else: buyers who found you for free.\n\nShopee credits an ad with any sale within 7 days of a click, and when a buyer clicks two of your ads it **splits** that one sale between them rather than double-counting — so the ad **sales total is conservative, never inflated**. One trap: the *number* of ad orders is not trustworthy the same way, because one purchase can show under every ad clicked. **Trust ad sales (baht), not ad order counts.** For the full mechanics — including how affiliate sales are attributed exactly and how cancelled orders are stripped out — see [Attribution & dedup](\u002Fdocs\u002Ffeatures\u002Fshops\u002Fattribution-and-dedup).\n\n### The discount question (the thing everyone gets wrong)\n\nTwo kinds of \"discount\" sit in two different places, and the difference is the most common source of confusion:\n\n| What | Where it goes | Why |\n|---|---|---|\n| **Your price markdown and shop vouchers** (the discounts *you* fund) | Netted out of revenue — **not a cost** | You never collected it |\n| **Coins** (coin cashback) | A **cost** bucket | You actually paid it out |\n| **Extra discounts** (bundles, flash sales) | A small **cost** bucket | Also money spent |\n\nDiscounts and vouchers that Shopee funds are not taken off your sales, because Shopee pays them to you. TikTok shops work the same way. On Lazada, your vouchers and Flexi Combo are shown as costs instead.\n\n## The cost buckets\n\nEach stream that peels off after \"Completed\":\n\n| Bucket | What it is |\n|---|---|\n| **Ads Spend** | Everything you paid Shopee for ads — including non-converting and shop-wide campaigns. In the profit flow you can **click the Ads channel's GMV** to split it into **Product Ads**, **GMV Max** and other ad surfaces, each showing how much revenue, spend and profit it drove |\n| **Affiliate Commission** | What you paid affiliates for the sales they drove |\n| **Platform Fees** | Shopee's cut: commission, service, transaction, order-processing (expandable) |\n| **Coin Cashback** | Coin cashback you funded |\n| **Discounts (extra)** | Bundles, flash sales, platform-funded markdowns |\n| **VAT** | Only when the VAT view is on |\n| **Other Adjustments** | A small catch-all (usually within ~1% of sales) that makes the math tie exactly to the real payout |\n| **Product cost (COGS)** | What the goods cost you — the only estimated figure, taken out last |\n\n## The headline cards\n\nThree numbers at the top, each with a **vs. previous period** badge:\n\n- **Profit** — your realized bottom line (same as the end of the profit flow).\n- **Cost** — total costs. **Large on purpose** — it *includes COGS*, not just Shopee's fees. To reconcile fees only, use the **Cost breakdown** pie, not this card.\n- **Margin** — profit as a share of revenue, weighted by revenue so it's fair to compare across shops and platforms.\n\nYou'll also see **two sales numbers**: **Raw Merchandise Value** (full sticker price, before discounts) and **GMV** (after the price discounts and shop vouchers you fund). Seller Center's **Sales** card can read a little higher, because it also counts orders cancelled after payment. Compare across platforms on **profit and margin**, never raw list price.\n\n## The two pies\n\n- **Cost breakdown** — slices up your total Cost so you can see where your margin goes.\n- **Revenue by channel** — splits revenue into Organic \u002F Ads \u002F Affiliate, so you can see how much of your business earns for free vs. costs ad money. Its center total is **revenue** (list price minus *your* discounts, with Shopee-funded discounts kept in because Shopee reimburses them), so it sits **above GMV** — and above Seller Center's buyer-facing Sales card.\n\n## When COGS is estimated\n\nCOGS is the only figure we estimate. The screen is honest about it:\n\n- A purple **\"Est.\" badge** appears on **Cost** and **Margin** when any product cost was inferred.\n- A **coverage** figure tells you what share of sold products have a real, entered cost.\n- A note at the bottom spells out that profit and margin are partly estimated.\n\nThe fastest way to make these numbers more accurate is to **enter real costs for your top sellers first** — coverage is driven by what actually sold. You can also turn **\"use estimated costs\"** off to see profit and margin from entered costs only.\n\n::callout{icon=\"i-lucide-info\"}\n**Why this page won't match the per-product breakdown.** This overview reports what actually *settled* (accounting). The per-product financial breakdown is a *forward* calculator — what an item earns at today's prices. Two different tools for two different questions; they aren't meant to reconcile.\n::\n\n## Quick answers\n\n- **My last few days look terrible.** Recent days under-report until escrow settles — give them a few days to climb.\n- **Is the dashed Cancelled lane lost money?** No. Those orders never settled, so there was never money to lose.\n- **Why isn't my discount a cost?** You never collected it — it's a revenue reduction, and so are your shop vouchers. Only coins and extra discounts are costs.\n- **Can I trust the ad numbers?** Trust ad **sales (baht)** — conservative and de-duplicated. Don't add up ad **order counts**.\n- **Why is my Cost number so big?** It includes your product cost (COGS) — that's by design.\n",{"title":98,"description":1330},"AUBe3ZrmF1QO_0Y2xSajPqynJmXsk58jOX5gU9p0y0k",{"data":1341,"body":1342},{},{"type":1343,"children":1344},"root",[1345],{"type":1346,"tag":696,"props":1347,"children":1348},"element",{},[1349],{"type":1350,"value":1330},"text",1792785199988]