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objective","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fchoosing-an-objective","docs\u002F03.growth\u002F04.optimization-groups\u002F05.choosing-an-objective","i-lucide-target",{"title":526,"path":527,"stem":528,"draft":120,"icon":529},"Constraints","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fconstraints","docs\u002F03.growth\u002F04.optimization-groups\u002F06.constraints","i-lucide-shield-check",{"title":531,"path":532,"stem":533,"draft":120,"icon":534},"Distribution","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fallocation-preference","docs\u002F03.growth\u002F04.optimization-groups\u002F07.allocation-preference","i-lucide-sliders-horizontal",{"title":536,"path":537,"stem":538,"draft":120,"icon":539},"Pacing and rebalancing","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fpacing-and-rebalancing","docs\u002F03.growth\u002F04.optimization-groups\u002F08.pacing-and-rebalancing","i-lucide-clock",{"title":541,"path":542,"stem":543,"draft":120,"icon":544},"The month plan","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fmonthly-plan","docs\u002F03.growth\u002F04.optimization-groups\u002F09.monthly-plan","i-lucide-calendar-days",{"title":546,"path":547,"stem":548,"draft":120,"icon":539},"The Timeline schedule","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fschedule","docs\u002F03.growth\u002F04.optimization-groups\u002F10.schedule",{"title":550,"path":551,"stem":552,"draft":120,"icon":553},"Automation rules","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fautomation","docs\u002F03.growth\u002F04.optimization-groups\u002F11.automation","i-lucide-workflow",{"title":555,"path":556,"stem":557,"draft":120,"icon":558},"Managing campaigns in a 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examples","\u002Fdocs\u002Fai-and-api\u002Fassistants\u002Fworked-examples","docs\u002F04.ai-and-api\u002F01.assistants\u002F07.worked-examples","i-material-symbols-menu-book-rounded",{"title":46,"draft":120,"path":621,"stem":622,"children":623,"page":120},"\u002Fdocs\u002Fai-and-api\u002Fapi","docs\u002F04.ai-and-api\u002F02.api",[624,628,633,638,643,648],{"title":625,"path":47,"stem":626,"draft":120,"icon":627},"Getting started","docs\u002F04.ai-and-api\u002F02.api\u002F01.getting-started","i-material-symbols-key-rounded",{"title":629,"path":630,"stem":631,"draft":120,"icon":632},"API security & limits","\u002Fdocs\u002Fai-and-api\u002Fapi\u002Fsecurity","docs\u002F04.ai-and-api\u002F02.api\u002F02.security","i-material-symbols-verified-user-rounded",{"title":634,"path":635,"stem":636,"draft":120,"icon":637},"Endpoints: products & orders","\u002Fdocs\u002Fai-and-api\u002Fapi\u002Fproducts-and-orders","docs\u002F04.ai-and-api\u002F02.api\u002F03.products-and-orders","i-material-symbols-package-2-rounded",{"title":639,"path":640,"stem":641,"draft":120,"icon":642},"Endpoints: financial breakdown","\u002Fdocs\u002Fai-and-api\u002Fapi\u002Ffinancial-breakdown","docs\u002F04.ai-and-api\u002F02.api\u002F04.financial-breakdown","i-material-symbols-account-balance-rounded",{"title":644,"path":645,"stem":646,"draft":120,"icon":647},"Endpoints: raw platform data","\u002Fdocs\u002Fai-and-api\u002Fapi\u002Fplatform-data","docs\u002F04.ai-and-api\u002F02.api\u002F05.platform-data","i-material-symbols-database-rounded",{"title":649,"path":650,"stem":651,"draft":120,"icon":652},"Endpoints: Actions & recommendations","\u002Fdocs\u002Fai-and-api\u002Fapi\u002Frecommendations","docs\u002F04.ai-and-api\u002F02.api\u002F06.recommendations","i-material-symbols-recommend-rounded",{"title":654,"draft":120,"path":655,"stem":656,"children":657},"Administration","\u002Fdocs\u002Fadministration","docs\u002F05.administration\u002Findex",[658,659,679],{"title":119,"path":655,"stem":656,"draft":120},{"title":660,"draft":120,"path":661,"stem":662,"children":663,"page":120},"Team and access","\u002Fdocs\u002Fadministration\u002Fteam-and-access","docs\u002F05.administration\u002F01.team-and-access",[664,669,674],{"title":665,"path":666,"stem":667,"draft":120,"icon":668},"Team & roles","\u002Fdocs\u002Fadministration\u002Fteam-and-access\u002Fteam-and-roles","docs\u002F05.administration\u002F01.team-and-access\u002F01.team-and-roles","i-material-symbols-group-rounded",{"title":670,"path":671,"stem":672,"draft":120,"icon":673},"Adding teammates","\u002Fdocs\u002Fadministration\u002Fteam-and-access\u002Fadding-teammates","docs\u002F05.administration\u002F01.team-and-access\u002F02.adding-teammates","i-material-symbols-person-add-rounded",{"title":675,"path":676,"stem":677,"draft":120,"icon":678},"Managing access","\u002Fdocs\u002Fadministration\u002Fteam-and-access\u002Fmanaging-access","docs\u002F05.administration\u002F01.team-and-access\u002F03.managing-access","i-material-symbols-admin-panel-settings-rounded",{"title":680,"draft":120,"path":681,"stem":682,"children":683,"page":120},"Account","\u002Fdocs\u002Fadministration\u002Faccount","docs\u002F05.administration\u002F02.account",[684,686],{"title":49,"path":50,"stem":685,"draft":120,"icon":489},"docs\u002F05.administration\u002F02.account\u002F01.open-platform",{"title":687,"path":688,"stem":689,"draft":120,"icon":362},"VAT","\u002Fdocs\u002Fadministration\u002Faccount\u002Fvat","docs\u002F05.administration\u002F02.account\u002F02.vat",{"id":691,"title":171,"body":692,"description":971,"draft":120,"draftReason":972,"extension":973,"layout":972,"meta":974,"navigation":975,"path":172,"platforms":976,"rawbody":979,"seo":980,"stem":173,"__hash__":981},"docs_en\u002Fdocs\u002F01.overview\u002F02.foundations\u002F04.true-roas.md",{"type":693,"value":694,"toc":962},"minimark",[695,711,722,727,730,746,749,753,756,825,840,843,847,855,865,868,905,908,911,915,918,932,935,939,959],[696,697,698,701,702,706,707,710],"p",{},[699,700,171],"strong",{}," is the return-on-ad-spend metric corrected for everything the platform-reported ROAS leaves out. Platform ROAS is ",[703,704,705],"em",{},"ad revenue ÷ ad spend",". True ROAS is ",[703,708,709],{},"net profit attributable to the ad ÷ ad spend",".",[696,712,713,714,716,717,721],{},"You'll find it in the ",[699,715,467],{}," section: every campaign is listed with its spend, orders, and True ROAS. Click a campaign to open its full breakdown — the ",[718,719,720],"a",{"href":473},"Sankey"," plus day-by-day (and hour-by-hour on Shopee) performance.",[723,724,726],"h2",{"id":725},"why-the-platform-number-lies","Why the platform number lies",[696,728,729],{},"Platform-reported ROAS treats GMV as revenue and ignores:",[731,732,733,737,740,743],"ul",{},[734,735,736],"li",{},"Platform commission and transaction fees",[734,738,739],{},"COGS",[734,741,742],{},"Shipping cost",[734,744,745],{},"Returns and refunds",[696,747,748],{},"A 4× platform ROAS can be a loss when those are accounted for.",[723,750,752],{"id":751},"the-two-numbers-side-by-side","The two numbers, side by side",[696,754,755],{},"They answer different questions, so they break even at different places.",[757,758,759,774],"table",{},[760,761,762],"thead",{},[763,764,765,768,771],"tr",{},[766,767],"th",{},[766,769,770],{},"Platform-reported ROAS",[766,772,773],{},"True (profit-adjusted) ROAS",[775,776,777,788,801,814],"tbody",{},[763,778,779,783,785],{},[780,781,782],"td",{},"Formula",[780,784,705],{},[780,786,787],{},"net profit ÷ ad spend",[763,789,790,793,796],{},[780,791,792],{},"Ad spend subtracted?",[780,794,795],{},"No",[780,797,798],{},[699,799,800],{},"Yes — it's already inside the numerator",[763,802,803,806,809],{},[780,804,805],{},"Break-even",[780,807,808],{},"1 ÷ margin",[780,810,811],{},[699,812,813],{},"0",[763,815,816,819,822],{},[780,817,818],{},"A 25% margin breaks even at",[780,820,821],{},"4.00×",[780,823,824],{},"0.00×",[696,826,827,828,831,832,835,836,839],{},"The single most common misreading is treating ",[699,829,830],{},"1.00× as break-even for True ROAS",". It isn't. At 1.00× you are ",[703,833,834],{},"doubling"," your money — a full baht of profit for every baht spent. A True ROAS of ",[699,837,838],{},"0.44× is already profitable",": you keep 44 satang of profit per baht of ad spend.",[696,841,842],{},"Anything above 0 makes money. Anything below 0 loses it.",[723,844,846],{"id":845},"how-margin-connects-them","How margin connects them",[696,848,849,850,854],{},"Margin is what turns one into the other. Starting from ",[851,852,853],"code",{},"trueRoas = (revenue × margin − spend) ÷ spend"," and rearranging:",[856,857,862],"pre",{"className":858,"code":860,"language":861},[859],"language-text","platform ROAS  = (1 + True ROAS) ÷ margin\nTrue ROAS      = (platform ROAS × margin) − 1\nbreak-even platform ROAS = 1 ÷ margin\n","text",[851,863,860],{"__ignoreMap":864},"",[696,866,867],{},"Worked example at a 25% margin:",[757,869,870,880],{},[760,871,872],{},[763,873,874,877],{},[766,875,876],{},"True ROAS goal",[766,878,879],{},"Platform ROAS you'd need",[775,881,882,889,897],{},[763,883,884,887],{},[780,885,886],{},"0.00× (break even)",[780,888,821],{},[763,890,891,894],{},[780,892,893],{},"0.20×",[780,895,896],{},"4.80×",[763,898,899,902],{},[780,900,901],{},"0.44×",[780,903,904],{},"5.76×",[696,906,907],{},"Lower margin, higher platform ROAS needed for the same profit. At a 10% margin, break-even alone takes 10× platform ROAS.",[696,909,910],{},"DataGlass estimates that margin for you. Where a single campaign is in view it uses that campaign's own products, weighted by GMV; otherwise it falls back to the shop-wide estimate. Products without COGS weaken the estimate, which is why the conversion is hidden entirely when no margin can be established — a guessed margin would produce a confident-looking but wrong platform-ROAS target.",[723,912,914],{"id":913},"how-dataglass-computes-it","How DataGlass computes it",[696,916,917],{},"For every conversion attributed to an ad, the engine pulls:",[731,919,920,923,926,929],{},[734,921,922],{},"The order's actual landed revenue (after fees and refunds)",[734,924,925],{},"The COGS for the SKUs in the order",[734,927,928],{},"The shipping cost",[734,930,931],{},"The ad spend allocated to that conversion",[696,933,934],{},"Then divides the resulting net profit by ad spend. The number you see is what actually hit your bank.",[723,936,938],{"id":937},"using-true-roas-for-ad-decisions","Using True ROAS for ad decisions",[731,940,941,947,953],{},[734,942,943,946],{},[699,944,945],{},"Bid up"," on campaigns where True ROAS > target.",[734,948,949,952],{},[699,950,951],{},"Bid down or pause"," on campaigns where True ROAS \u003C target, even if platform ROAS looks healthy.",[734,954,955,958],{},[699,956,957],{},"Reallocate"," budget toward products with consistently high True ROAS.",[696,960,961],{},"This is what the Ad Actions in your queue are optimizing for.",{"title":864,"searchDepth":963,"depth":963,"links":964},3,[965,967,968,969,970],{"id":725,"depth":966,"text":726},2,{"id":751,"depth":966,"text":752},{"id":845,"depth":966,"text":846},{"id":913,"depth":966,"text":914},{"id":937,"depth":966,"text":938},"The ROAS that nets out platform fees, COGS, and shipping — the only ROAS that tracks profit.",null,"md",{},{"icon":174},[977,978],"shopee","tiktok","---\ntitle: True ROAS\ndescription: The ROAS that nets out platform fees, COGS, and shipping — the only ROAS that tracks profit.\nplatforms:\n  - shopee\n  - tiktok\nnavigation:\n  icon: i-material-symbols-ad-group-rounded\n---\n\n**True ROAS** is the return-on-ad-spend metric corrected for everything the platform-reported ROAS leaves out. Platform ROAS is *ad revenue ÷ ad spend*. True ROAS is *net profit attributable to the ad ÷ ad spend*.\n\nYou'll find it in the **Ads** section: every campaign is listed with its spend, orders, and True ROAS. Click a campaign to open its full breakdown — the [Sankey](\u002Fdocs\u002Fgrowth\u002Fads\u002Freading-the-sankey) plus day-by-day (and hour-by-hour on Shopee) performance.\n\n## Why the platform number lies\n\nPlatform-reported ROAS treats GMV as revenue and ignores:\n\n- Platform commission and transaction fees\n- COGS\n- Shipping cost\n- Returns and refunds\n\nA 4× platform ROAS can be a loss when those are accounted for.\n\n## The two numbers, side by side\n\nThey answer different questions, so they break even at different places.\n\n| | Platform-reported ROAS | True (profit-adjusted) ROAS |\n| --- | --- | --- |\n| Formula | ad revenue ÷ ad spend | net profit ÷ ad spend |\n| Ad spend subtracted? | No | **Yes — it's already inside the numerator** |\n| Break-even | 1 ÷ margin | **0** |\n| A 25% margin breaks even at | 4.00× | 0.00× |\n\nThe single most common misreading is treating **1.00× as break-even for True ROAS**. It isn't. At 1.00× you are *doubling* your money — a full baht of profit for every baht spent. A True ROAS of **0.44× is already profitable**: you keep 44 satang of profit per baht of ad spend.\n\nAnything above 0 makes money. Anything below 0 loses it.\n\n## How margin connects them\n\nMargin is what turns one into the other. Starting from `trueRoas = (revenue × margin − spend) ÷ spend` and rearranging:\n\n```\nplatform ROAS  = (1 + True ROAS) ÷ margin\nTrue ROAS      = (platform ROAS × margin) − 1\nbreak-even platform ROAS = 1 ÷ margin\n```\n\nWorked example at a 25% margin:\n\n| True ROAS goal | Platform ROAS you'd need |\n| --- | --- |\n| 0.00× (break even) | 4.00× |\n| 0.20× | 4.80× |\n| 0.44× | 5.76× |\n\nLower margin, higher platform ROAS needed for the same profit. At a 10% margin, break-even alone takes 10× platform ROAS.\n\nDataGlass estimates that margin for you. Where a single campaign is in view it uses that campaign's own products, weighted by GMV; otherwise it falls back to the shop-wide estimate. Products without COGS weaken the estimate, which is why the conversion is hidden entirely when no margin can be established — a guessed margin would produce a confident-looking but wrong platform-ROAS target.\n\n## How DataGlass computes it\n\nFor every conversion attributed to an ad, the engine pulls:\n\n- The order's actual landed revenue (after fees and refunds)\n- The COGS for the SKUs in the order\n- The shipping cost\n- The ad spend allocated to that conversion\n\nThen divides the resulting net profit by ad spend. The number you see is what actually hit your bank.\n\n## Using True ROAS for ad decisions\n\n- **Bid up** on campaigns where True ROAS > target.\n- **Bid down or pause** on campaigns where True ROAS \u003C target, even if platform ROAS looks healthy.\n- **Reallocate** budget toward products with consistently high True ROAS.\n\nThis is what the Ad Actions in your queue are optimizing for.\n",{"title":171,"description":971},"W9xArvJDUBx-rxXxSdyxtLI0Bf15Du1Y8llHmnKbcpw",{"data":983,"body":984},{},{"type":985,"children":986},"root",[987],{"type":988,"tag":696,"props":989,"children":990},"element",{},[991],{"type":861,"value":971},1792784981752]