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recommendations","\u002Fdocs\u002Fai-and-api\u002Fapi\u002Frecommendations","docs\u002F04.ai-and-api\u002F02.api\u002F06.recommendations","i-material-symbols-recommend-rounded",{"title":654,"draft":120,"path":655,"stem":656,"children":657},"Administration","\u002Fdocs\u002Fadministration","docs\u002F05.administration\u002Findex",[658,659,679],{"title":119,"path":655,"stem":656,"draft":120},{"title":660,"draft":120,"path":661,"stem":662,"children":663,"page":120},"Team and access","\u002Fdocs\u002Fadministration\u002Fteam-and-access","docs\u002F05.administration\u002F01.team-and-access",[664,669,674],{"title":665,"path":666,"stem":667,"draft":120,"icon":668},"Team & roles","\u002Fdocs\u002Fadministration\u002Fteam-and-access\u002Fteam-and-roles","docs\u002F05.administration\u002F01.team-and-access\u002F01.team-and-roles","i-material-symbols-group-rounded",{"title":670,"path":671,"stem":672,"draft":120,"icon":673},"Adding teammates","\u002Fdocs\u002Fadministration\u002Fteam-and-access\u002Fadding-teammates","docs\u002F05.administration\u002F01.team-and-access\u002F02.adding-teammates","i-material-symbols-person-add-rounded",{"title":675,"path":676,"stem":677,"draft":120,"icon":678},"Managing access","\u002Fdocs\u002Fadministration\u002Fteam-and-access\u002Fmanaging-access","docs\u002F05.administration\u002F01.team-and-access\u002F03.managing-access","i-material-symbols-admin-panel-settings-rounded",{"title":680,"draft":120,"path":681,"stem":682,"children":683,"page":120},"Account","\u002Fdocs\u002Fadministration\u002Faccount","docs\u002F05.administration\u002F02.account",[684,686],{"title":49,"path":50,"stem":685,"draft":120,"icon":489},"docs\u002F05.administration\u002F02.account\u002F01.open-platform",{"title":687,"path":688,"stem":689,"draft":120,"icon":362},"VAT","\u002Fdocs\u002Fadministration\u002Faccount\u002Fvat","docs\u002F05.administration\u002F02.account\u002F02.vat",{"id":691,"title":481,"body":692,"description":976,"draft":120,"draftReason":977,"extension":978,"layout":977,"meta":979,"navigation":980,"path":482,"platforms":977,"rawbody":981,"seo":982,"stem":483,"__hash__":983},"docs_en\u002Fdocs\u002F03.growth\u002F03.ads\u002F03.meta-ads.md",{"type":693,"value":694,"toc":965},"minimark",[695,703,710,715,746,756,760,831,837,841,848,894,899,908,925,934,945,949],[696,697,698,702],"p",{},[699,700,701],"strong",{},"DataGlass connects to Meta as a fourth data source alongside your marketplaces."," One Facebook Business grant pulls your ad accounts, catalogs and Pages into the workspace, and a Meta ads dashboard reports campaign performance beside your Shopee, Lazada and TikTok Shop numbers.",[696,704,705,706,709],{},"The connector is ",[699,707,708],{},"account-wide, not per-shop"," — one consent covers the whole workspace, so there is no shop selector on the connect page.",[711,712,714],"h2",{"id":713},"how-to-connect-facebook","How to connect Facebook",[716,717,718,726,733,736,739],"ol",{},[719,720,721,722,725],"li",{},"Open ",[699,723,724],{},"Settings → Integrations → Facebook",".",[719,727,728,729,732],{},"Click ",[699,730,731],{},"Connect Facebook",". Meta's consent dialog opens in a separate window.",[719,734,735],{},"Approve the permissions. You land back on the connect page with a count of the ad accounts that synced.",[719,737,738],{},"Review what came across — ad accounts, catalogs and Pages each get their own section.",[719,740,741,742,745],{},"Use ",[699,743,744],{},"Re-sync"," later if you add an ad account on Meta and want it pulled in now.",[696,747,748,749,752,753,725],{},"The permissions you approved are listed as chips under ",[699,750,751],{},"Granted permissions",". To revoke them, disconnect here or remove DataGlass in ",[699,754,755],{},"Facebook Settings → Apps and Websites",[711,757,759],{"id":758},"what-dataglass-reads-and-what-it-can-change","What DataGlass reads, and what it can change",[761,762,763,776],"table",{},[764,765,766],"thead",{},[767,768,769,773],"tr",{},[770,771,772],"th",{},"Asset",[770,774,775],{},"What DataGlass does with it",[777,778,779,790,800,810],"tbody",{},[767,780,781,787],{},[782,783,784],"td",{},[699,785,786],{},"Ad accounts",[782,788,789],{},"Reads performance data. Account and billing settings are never touched.",[767,791,792,797],{},[782,793,794],{},[699,795,796],{},"Catalogs",[782,798,799],{},"Read-only. Reads each catalog's product IDs and retailer SKUs so ad reports can name products you recognise. Never creates, edits or deletes catalogs or products.",[767,801,802,807],{},[782,803,804],{},[699,805,806],{},"Pages",[782,808,809],{},"Read-only. Identifies which Page each ad's promoted post belongs to. Never posts, comments or reacts as your Page.",[767,811,812,817],{},[782,813,814],{},[699,815,816],{},"Campaigns",[782,818,819,822,823,826,827,830],{},[699,820,821],{},"Pause",", ",[699,824,825],{},"resume"," and ",[699,828,829],{},"archive"," are the only writes, and only when you click them. Budgets and bids are never changed for you.",[696,832,833,836],{},[699,834,835],{},"Disconnect"," deactivates the workspace's connection: ingestion stops and the synced data is removed. Your Meta campaigns are unaffected, and reconnecting later revives the connection.",[711,838,840],{"id":839},"reading-the-facebook-ads-dashboard","Reading the Facebook Ads dashboard",[696,842,843,844,847],{},"The dashboard covers a trailing ",[699,845,846],{},"30 days"," from ingested Meta reporting data — the most recent day may still be filling in.",[716,849,850,857,872,879,891],{},[719,851,852,853,856],{},"Pick the ",[699,854,855],{},"ad account"," at the top. Everything below is scoped to it.",[719,858,859,860,822,863,822,866,826,869,725],{},"The KPI row shows ",[699,861,862],{},"Spend",[699,864,865],{},"Purchase value",[699,867,868],{},"ROAS",[699,870,871],{},"Purchases",[719,873,874,875,878],{},"The ",[699,876,877],{},"Daily trend"," panel plots spend against purchase value, with a table toggle for the underlying days.",[719,880,874,881,883,884,887,888,725],{},[699,882,816],{}," grid lists each campaign with its status, type, spend, purchase value, purchases and ROAS. Search runs server-side, and the Status column facets to ",[699,885,886],{},"Ongoing"," or ",[699,889,890],{},"All status",[719,892,893],{},"Click a campaign to open its drill-down — the same KPI row and daily trend for that campaign alone, plus its Page posts.",[895,896,898],"h3",{"id":897},"cpas-and-normal","CPAS and Normal",[696,900,874,901,826,904,907],{},[699,902,903],{},"CPAS",[699,905,906],{},"Normal"," tabs show the same campaign grid, because the reporting endpoint has no CPAS\u002Fnormal split to filter on. What changes is how the tab reads the numbers:",[909,910,911,916],"ul",{},[719,912,913,915],{},[699,914,906],{}," shows the account's plain ROAS.",[719,917,918,920,921,924],{},[699,919,903],{}," swaps the ROAS column for ",[699,922,923],{},"catalog ROAS"," — catalog-segment value ÷ spend — and adds a per-product section below.",[696,926,874,927,930,931,725],{},[699,928,929],{},"per-product (SKU) breakdown"," is CPAS ad performance per catalog product, joined back to your own retailer SKU. Meta reports these rows against its own catalog product ID; DataGlass reads the catalog feed to translate each ID into your product code. Products it cannot map are marked ",[699,932,933],{},"Unmapped",[935,936,938],"callout",{"icon":937},"i-lucide-info",[696,939,940,941,944],{},"A Collaborative Ads catalog is owned by a marketplace partner, which shares a slice of it with you. Those catalogs are badged ",[699,942,943],{},"Segment"," in the connection page's catalog list.",[711,946,948],{"id":947},"where-to-see-whether-meta-spend-made-money","Where to see whether Meta spend made money",[696,950,951,952,956,957,960,961,964],{},"The dashboard answers ",[953,954,955],"em",{},"how did the campaign deliver",". To ask ",[953,958,959],{},"did it make a profit on a Shopee shop",", see ",[962,963,486],"a",{"href":487}," — it joins Meta's attribution to Shopee's settlement and reports both bases separately.",{"title":966,"searchDepth":967,"depth":967,"links":968},"",3,[969,971,972,975],{"id":713,"depth":970,"text":714},2,{"id":758,"depth":970,"text":759},{"id":839,"depth":970,"text":840,"children":973},[974],{"id":897,"depth":967,"text":898},{"id":947,"depth":970,"text":948},"Connect a Facebook Business account to pull Meta campaign performance, catalogs and Pages into DataGlass.",null,"md",{},{"icon":484},"---\ntitle: Meta (Facebook) Ads\ndescription: Connect a Facebook Business account to pull Meta campaign performance, catalogs and Pages into DataGlass.\nnavigation:\n  icon: i-simple-icons-meta\n---\n\n**DataGlass connects to Meta as a fourth data source alongside your marketplaces.** One Facebook Business grant pulls your ad accounts, catalogs and Pages into the workspace, and a Meta ads dashboard reports campaign performance beside your Shopee, Lazada and TikTok Shop numbers.\n\nThe connector is **account-wide, not per-shop** — one consent covers the whole workspace, so there is no shop selector on the connect page.\n\n## How to connect Facebook\n\n1. Open **Settings → Integrations → Facebook**.\n2. Click **Connect Facebook**. Meta's consent dialog opens in a separate window.\n3. Approve the permissions. You land back on the connect page with a count of the ad accounts that synced.\n4. Review what came across — ad accounts, catalogs and Pages each get their own section.\n5. Use **Re-sync** later if you add an ad account on Meta and want it pulled in now.\n\nThe permissions you approved are listed as chips under **Granted permissions**. To revoke them, disconnect here or remove DataGlass in **Facebook Settings → Apps and Websites**.\n\n## What DataGlass reads, and what it can change\n\n| Asset | What DataGlass does with it |\n| --- | --- |\n| **Ad accounts** | Reads performance data. Account and billing settings are never touched. |\n| **Catalogs** | Read-only. Reads each catalog's product IDs and retailer SKUs so ad reports can name products you recognise. Never creates, edits or deletes catalogs or products. |\n| **Pages** | Read-only. Identifies which Page each ad's promoted post belongs to. Never posts, comments or reacts as your Page. |\n| **Campaigns** | **Pause**, **resume** and **archive** are the only writes, and only when you click them. Budgets and bids are never changed for you. |\n\n**Disconnect** deactivates the workspace's connection: ingestion stops and the synced data is removed. Your Meta campaigns are unaffected, and reconnecting later revives the connection.\n\n## Reading the Facebook Ads dashboard\n\nThe dashboard covers a trailing **30 days** from ingested Meta reporting data — the most recent day may still be filling in.\n\n1. Pick the **ad account** at the top. Everything below is scoped to it.\n2. The KPI row shows **Spend**, **Purchase value**, **ROAS** and **Purchases**.\n3. The **Daily trend** panel plots spend against purchase value, with a table toggle for the underlying days.\n4. The **Campaigns** grid lists each campaign with its status, type, spend, purchase value, purchases and ROAS. Search runs server-side, and the Status column facets to **Ongoing** or **All status**.\n5. Click a campaign to open its drill-down — the same KPI row and daily trend for that campaign alone, plus its Page posts.\n\n### CPAS and Normal\n\nThe **CPAS** and **Normal** tabs show the same campaign grid, because the reporting endpoint has no CPAS\u002Fnormal split to filter on. What changes is how the tab reads the numbers:\n\n- **Normal** shows the account's plain ROAS.\n- **CPAS** swaps the ROAS column for **catalog ROAS** — catalog-segment value ÷ spend — and adds a per-product section below.\n\nThe **per-product (SKU) breakdown** is CPAS ad performance per catalog product, joined back to your own retailer SKU. Meta reports these rows against its own catalog product ID; DataGlass reads the catalog feed to translate each ID into your product code. Products it cannot map are marked **Unmapped**.\n\n::callout{icon=\"i-lucide-info\"}\nA Collaborative Ads catalog is owned by a marketplace partner, which shares a slice of it with you. Those catalogs are badged **Segment** in the connection page's catalog list.\n::\n\n## Where to see whether Meta spend made money\n\nThe dashboard answers *how did the campaign deliver*. To ask *did it make a profit on a Shopee shop*, see [CPAS profit](\u002Fdocs\u002Fgrowth\u002Fads\u002Fcpas-profit) — it joins Meta's attribution to Shopee's settlement and reports both bases separately.\n",{"title":481,"description":976},"2WYPU-AixxfiIQa2yRa22Vk7m3hn-yPSwUxH_Ox5qIM",{"data":985,"body":986},{},{"type":987,"children":988},"root",[989],{"type":990,"tag":696,"props":991,"children":992},"element",{},[993],{"type":994,"value":976},"text",1792785003815]