[{"data":1,"prerenderedAt":1017},["ShallowReactive",2],{"learn-chrome-en":3,"nav-en":115,"doc-\u002Fdocs\u002Fgrowth\u002Fads\u002Fcpas-profit":690,"mdc-8x35rg-key":1006},{"id":4,"docsPage":5,"docsSidebar":16,"docsTabs":18,"extension":20,"footer":21,"header":93,"localeSwitch":110,"meta":112,"stem":113,"__hash__":114},"chrome_en\u002Fen\u002Fchrome.yml",{"onThisPage":6,"copyPage":7,"copied":8,"copyMenu":9,"copyMarkdownLink":10,"linkCopied":11,"viewMarkdown":12,"openChatGpt":13,"openClaude":14,"platforms":15},"On this page","Copy page","Copied","More copy options","Copy Markdown link","Copied to clipboard","View as Markdown","Open in ChatGPT","Open in Claude","Works on",{"label":17},"Docs sidebar",{"ariaLabel":19},"Docs sections","yml",{"ariaLabel":22,"columns":23,"legal":73,"quote":74,"askAi":77},"Footer",[24,39,51,61],{"label":25,"children":26},"Explore",[27,30,33,36],{"label":28,"to":29},"Docs","\u002Fdocs",{"label":31,"to":32},"Use cases","\u002Fuse-cases",{"label":34,"to":35},"Training","\u002Ftraining",{"label":37,"to":38},"Resources","\u002Fresources",{"label":40,"children":41},"Build",[42,45,48],{"label":43,"to":44},"AI assistants","\u002Fdocs\u002Fai-and-api\u002Fassistants",{"label":46,"to":47},"API","\u002Fdocs\u002Fai-and-api\u002Fapi\u002Fgetting-started",{"label":49,"to":50},"Open Platform","\u002Fdocs\u002Fadministration\u002Faccount\u002Fopen-platform",{"label":52,"children":53},"Updates",[54,57],{"label":55,"to":56},"Releases","\u002Freleases",{"label":58,"to":59,"target":60},"Blog","https:\u002F\u002Fwww.dataglasslabs.com\u002Fblog","_blank",{"label":62,"children":63},"DataGlass",[64,67,70],{"label":65,"to":66,"target":60},"Open DataGlass","https:\u002F\u002Fapp.dataglasslabs.com",{"label":68,"to":69,"target":60},"Website","https:\u002F\u002Fwww.dataglasslabs.com",{"label":71,"to":72},"Pricing","\u002Fdocs\u002Foverview\u002Fexplore\u002Fpricing","DataGlass Labs. All rights reserved.",{"text":75,"caption":76},"Measure what you keep, and then grow what you measure.","The DataGlass team",{"label":78,"prompt":79,"assistants":80},"Ask AI about DataGlass","I want to learn how to use DataGlass, a decision engine for Shopee, Lazada and TikTok Shop sellers that optimizes ads, pricing and promotions for true profit. Use web search to read the DataGlass docs at https:\u002F\u002Flearn.dataglasslabs.com\u002Fdocs (with an agent-readable summary at https:\u002F\u002Flearn.dataglasslabs.com\u002Fllms.txt), then explain what DataGlass does, how to get started and which guides to read first.",[81,85,89],{"label":82,"icon":83,"url":84},"ChatGPT","chatgpt","https:\u002F\u002Fchatgpt.com\u002F?prompt={prompt}",{"label":86,"icon":87,"url":88},"Claude","claude","https:\u002F\u002Fclaude.ai\u002Fnew?q={prompt}",{"label":90,"icon":91,"url":92},"Perplexity","perplexity","https:\u002F\u002Fwww.perplexity.ai\u002Fsearch?q={prompt}",{"sections":94,"navLabel":108,"openApp":65,"search":109},[95,98,100,102,104,106],{"key":96,"label":97},"home","Home",{"key":99,"label":28},"docs",{"key":101,"label":31},"use-cases",{"key":103,"label":34},"training",{"key":105,"label":55},"releases",{"key":107,"label":37},"resources","Sections","Start searching",{"label":111},"Region and language",{},"en\u002Fchrome","mobUs3s2Zj3jKhQlnWk_tray3mh7L0ptp0ZGYXlK4NA",[116],{"title":28,"path":29,"stem":99,"children":117,"page":120},[118,185,373,574,653],{"title":119,"draft":120,"path":121,"stem":122,"children":123},"Overview",false,"\u002Fdocs\u002Foverview","docs\u002F01.overview\u002Findex",[124,125,150,175],{"title":119,"path":121,"stem":122,"draft":120},{"title":126,"draft":120,"path":127,"stem":128,"children":129,"page":120},"Get started","\u002Fdocs\u002Foverview\u002Fget-started","docs\u002F01.overview\u002F01.get-started",[130,135,140,145],{"title":131,"path":132,"stem":133,"draft":120,"icon":134},"What is DataGlass","\u002Fdocs\u002Foverview\u002Fget-started\u002Fwhat-is-dataglass","docs\u002F01.overview\u002F01.get-started\u002F01.what-is-dataglass","i-material-symbols-info-rounded",{"title":136,"path":137,"stem":138,"draft":120,"icon":139},"Quick start","\u002Fdocs\u002Foverview\u002Fget-started\u002Fquick-start","docs\u002F01.overview\u002F01.get-started\u002F02.quick-start","i-material-symbols-rocket-launch-rounded",{"title":141,"path":142,"stem":143,"draft":120,"icon":144},"Supported platforms","\u002Fdocs\u002Foverview\u002Fget-started\u002Fsupported-platforms","docs\u002F01.overview\u002F01.get-started\u002F03.supported-platforms","i-material-symbols-grid-view-rounded",{"title":146,"path":147,"stem":148,"draft":120,"icon":149},"Connecting shops","\u002Fdocs\u002Foverview\u002Fget-started\u002Fconnecting-shops","docs\u002F01.overview\u002F01.get-started\u002F04.connecting-shops","i-material-symbols-link-rounded",{"title":151,"draft":120,"path":152,"stem":153,"children":154,"page":120},"Foundations","\u002Fdocs\u002Foverview\u002Ffoundations","docs\u002F01.overview\u002F02.foundations",[155,160,165,170],{"title":156,"path":157,"stem":158,"draft":120,"icon":159},"This shop vs Unified view","\u002Fdocs\u002Foverview\u002Ffoundations\u002Fthis-shop-vs-unified","docs\u002F01.overview\u002F02.foundations\u002F01.this-shop-vs-unified","i-material-symbols-layers-rounded",{"title":161,"path":162,"stem":163,"draft":120,"icon":164},"COGS and their role","\u002Fdocs\u002Foverview\u002Ffoundations\u002Fcogs-and-their-role","docs\u002F01.overview\u002F02.foundations\u002F02.cogs-and-their-role","i-material-symbols-payments-rounded",{"title":166,"path":167,"stem":168,"draft":120,"icon":169},"What's in your margin","\u002Fdocs\u002Foverview\u002Ffoundations\u002Fideal-vs-realized-margin","docs\u002F01.overview\u002F02.foundations\u002F03.ideal-vs-realized-margin","i-material-symbols-compare-arrows-rounded",{"title":171,"path":172,"stem":173,"draft":120,"icon":174},"True ROAS","\u002Fdocs\u002Foverview\u002Ffoundations\u002Ftrue-roas","docs\u002F01.overview\u002F02.foundations\u002F04.true-roas","i-material-symbols-ad-group-rounded",{"title":25,"draft":120,"path":176,"stem":177,"children":178,"page":120},"\u002Fdocs\u002Foverview\u002Fexplore","docs\u002F01.overview\u002F03.explore",[179,182],{"title":71,"path":72,"stem":180,"draft":120,"icon":181},"docs\u002F01.overview\u002F03.explore\u002F01.pricing","i-material-symbols-sell-rounded",{"title":55,"path":183,"stem":184,"draft":120,"to":56},"\u002Fdocs\u002Foverview\u002Fexplore\u002Freleases","docs\u002F01.overview\u002F03.explore\u002F02.releases",{"title":186,"draft":120,"path":187,"stem":188,"children":189},"Features","\u002Fdocs\u002Ffeatures","docs\u002F02.features\u002Findex",[190,191,221,271,312,334,354],{"title":119,"path":187,"stem":188,"draft":120},{"title":192,"draft":120,"path":193,"stem":194,"children":195,"page":120},"Shops","\u002Fdocs\u002Ffeatures\u002Fshops","docs\u002F02.features\u002F01.shops",[196,201,206,211,216],{"title":197,"path":198,"stem":199,"draft":120,"icon":200},"Shop overview","\u002Fdocs\u002Ffeatures\u002Fshops\u002Fshop-overview","docs\u002F02.features\u002F01.shops\u002F01.shop-overview","i-material-symbols-space-dashboard-rounded",{"title":202,"path":203,"stem":204,"draft":120,"icon":205},"Understanding the numbers","\u002Fdocs\u002Ffeatures\u002Fshops\u002Funderstanding-the-numbers","docs\u002F02.features\u002F01.shops\u002F02.understanding-the-numbers","i-material-symbols-help-rounded",{"title":207,"path":208,"stem":209,"draft":120,"icon":210},"Attribution & dedup","\u002Fdocs\u002Ffeatures\u002Fshops\u002Fattribution-and-dedup","docs\u002F02.features\u002F01.shops\u002F03.attribution-and-dedup","i-material-symbols-call-merge-rounded",{"title":212,"path":213,"stem":214,"draft":120,"icon":215},"Shop health","\u002Fdocs\u002Ffeatures\u002Fshops\u002Fshop-health","docs\u002F02.features\u002F01.shops\u002F04.shop-health","i-material-symbols-monitor-heart-rounded",{"title":217,"path":218,"stem":219,"draft":120,"icon":220},"Shop settings and sync","\u002Fdocs\u002Ffeatures\u002Fshops\u002Fshop-settings-and-sync","docs\u002F02.features\u002F01.shops\u002F05.shop-settings-and-sync","i-material-symbols-settings-rounded",{"title":222,"draft":120,"path":223,"stem":224,"children":225,"page":120},"Products","\u002Fdocs\u002Ffeatures\u002Fproducts","docs\u002F02.features\u002F02.products",[226,231,236,241,246,251,256,261,266],{"title":227,"path":228,"stem":229,"draft":120,"icon":230},"Product table","\u002Fdocs\u002Ffeatures\u002Fproducts\u002Fproduct-table","docs\u002F02.features\u002F02.products\u002F01.product-table","i-material-symbols-deployed-code-rounded",{"title":232,"path":233,"stem":234,"draft":120,"icon":235},"Unified products","\u002Fdocs\u002Ffeatures\u002Fproducts\u002Funified-products","docs\u002F02.features\u002F02.products\u002F02.unified-products","i-material-symbols-dashboard-customize-rounded",{"title":237,"path":238,"stem":239,"draft":120,"icon":240},"Matching and merging products","\u002Fdocs\u002Ffeatures\u002Fproducts\u002Fmatching-and-merging","docs\u002F02.features\u002F02.products\u002F03.matching-and-merging","i-material-symbols-merge-rounded",{"title":242,"path":243,"stem":244,"draft":120,"icon":245},"Bulk edit (Excel)","\u002Fdocs\u002Ffeatures\u002Fproducts\u002Fbulk-edit-excel","docs\u002F02.features\u002F02.products\u002F04.bulk-edit-excel","i-material-symbols-grid-on-rounded",{"title":247,"path":248,"stem":249,"draft":120,"icon":250},"Inventory and reorder","\u002Fdocs\u002Ffeatures\u002Fproducts\u002Finventory-and-reorder","docs\u002F02.features\u002F02.products\u002F05.inventory-and-reorder","i-material-symbols-inventory-2-rounded",{"title":252,"path":253,"stem":254,"draft":120,"icon":255},"Stock sync","\u002Fdocs\u002Ffeatures\u002Fproducts\u002Fstock-sync","docs\u002F02.features\u002F02.products\u002F06.stock-sync","i-material-symbols-sync-rounded",{"title":257,"path":258,"stem":259,"draft":120,"icon":260},"Commission","\u002Fdocs\u002Ffeatures\u002Fproducts\u002Fcommission","docs\u002F02.features\u002F02.products\u002F07.commission","i-material-symbols-price-change-rounded",{"title":262,"path":263,"stem":264,"draft":120,"icon":265},"Auto bump","\u002Fdocs\u002Ffeatures\u002Fproducts\u002Fauto-bump","docs\u002F02.features\u002F02.products\u002F08.auto-bump","i-material-symbols-trending-up-rounded",{"title":267,"path":268,"stem":269,"draft":120,"icon":270},"Margin spread","\u002Fdocs\u002Ffeatures\u002Fproducts\u002Fmargin-spread","docs\u002F02.features\u002F02.products\u002F09.margin-spread","i-material-symbols-straighten-rounded",{"title":272,"draft":120,"path":273,"stem":274,"children":275},"Financial breakdown","\u002Fdocs\u002Ffeatures\u002Ffinancial-breakdown","docs\u002F02.features\u002F03.financial-breakdown\u002Findex",[276,277,282,287,292,297,302,307],{"title":119,"path":273,"stem":274,"draft":120},{"title":278,"path":279,"stem":280,"draft":120,"icon":281},"Simulate and draft edit","\u002Fdocs\u002Ffeatures\u002Ffinancial-breakdown\u002Fsimulate-and-draft-edit","docs\u002F02.features\u002F03.financial-breakdown\u002F01.simulate-and-draft-edit","i-material-symbols-science-rounded",{"title":283,"path":284,"stem":285,"draft":120,"icon":286},"Set margin","\u002Fdocs\u002Ffeatures\u002Ffinancial-breakdown\u002Fset-margin","docs\u002F02.features\u002F03.financial-breakdown\u002F02.set-margin","i-material-symbols-tune-rounded",{"title":288,"path":289,"stem":290,"draft":120,"icon":291},"Margin optimizer","\u002Fdocs\u002Ffeatures\u002Ffinancial-breakdown\u002Fmargin-optimizer","docs\u002F02.features\u002F03.financial-breakdown\u002F03.margin-optimizer","i-material-symbols-instant-mix-rounded",{"title":293,"path":294,"stem":295,"draft":120,"icon":296},"Price elasticity","\u002Fdocs\u002Ffeatures\u002Ffinancial-breakdown\u002Fprice-elasticity","docs\u002F02.features\u002F03.financial-breakdown\u002F04.price-elasticity","i-material-symbols-show-chart-rounded",{"title":298,"path":299,"stem":300,"draft":120,"icon":301},"Product calculator","\u002Fdocs\u002Ffeatures\u002Ffinancial-breakdown\u002Fproduct-calculator","docs\u002F02.features\u002F03.financial-breakdown\u002F05.product-calculator","i-material-symbols-calculate-rounded",{"title":303,"path":304,"stem":305,"draft":120,"icon":306},"Product history","\u002Fdocs\u002Ffeatures\u002Ffinancial-breakdown\u002Fproduct-history","docs\u002F02.features\u002F03.financial-breakdown\u002F06.product-history","i-material-symbols-history-rounded",{"title":308,"path":309,"stem":310,"draft":120,"icon":311},"Net profit & hidden cost","\u002Fdocs\u002Ffeatures\u002Ffinancial-breakdown\u002Fnet-profit-and-hidden-cost","docs\u002F02.features\u002F03.financial-breakdown\u002F07.net-profit-and-hidden-cost","i-material-symbols-visibility-off-rounded",{"title":71,"draft":120,"path":313,"stem":314,"children":315,"page":120},"\u002Fdocs\u002Ffeatures\u002Fpricing","docs\u002F02.features\u002F04.pricing",[316,320,325,330],{"title":317,"path":318,"stem":319,"draft":120,"icon":245},"Price Edit","\u002Fdocs\u002Ffeatures\u002Fpricing\u002Fprice-edit","docs\u002F02.features\u002F04.pricing\u002F01.price-edit",{"title":321,"path":322,"stem":323,"draft":120,"icon":324},"Price increase whitelist","\u002Fdocs\u002Ffeatures\u002Fpricing\u002Fprice-increase-whitelist","docs\u002F02.features\u002F04.pricing\u002F02.price-increase-whitelist","i-lucide-badge-check",{"title":326,"path":327,"stem":328,"draft":120,"icon":329},"Requesting whitelist approval","\u002Fdocs\u002Ffeatures\u002Fpricing\u002Frequest-whitelist-approval","docs\u002F02.features\u002F04.pricing\u002F03.request-whitelist-approval","i-lucide-mail",{"title":331,"path":332,"stem":333,"draft":120,"icon":181},"Price tiers","\u002Fdocs\u002Ffeatures\u002Fpricing\u002Fprice-tiers","docs\u002F02.features\u002F04.pricing\u002F04.price-tiers",{"title":335,"draft":120,"path":336,"stem":337,"children":338},"Campaign simulator","\u002Fdocs\u002Ffeatures\u002Fcampaign-simulator","docs\u002F02.features\u002F05.campaign-simulator\u002Findex",[339,340,345,350],{"title":119,"path":336,"stem":337,"draft":120},{"title":341,"path":342,"stem":343,"draft":120,"icon":344},"Campaign phases","\u002Fdocs\u002Ffeatures\u002Fcampaign-simulator\u002Fphase-model","docs\u002F02.features\u002F05.campaign-simulator\u002F01.phase-model","i-material-symbols-timeline-rounded",{"title":346,"path":347,"stem":348,"draft":120,"icon":349},"Ads planning","\u002Fdocs\u002Ffeatures\u002Fcampaign-simulator\u002Fads-planning","docs\u002F02.features\u002F05.campaign-simulator\u002F02.ads-planning","i-material-symbols-ads-click-rounded",{"title":351,"path":352,"stem":353,"draft":120,"icon":169},"Counterfactual","\u002Fdocs\u002Ffeatures\u002Fcampaign-simulator\u002Fcounterfactual","docs\u002F02.features\u002F05.campaign-simulator\u002F03.counterfactual",{"title":355,"draft":120,"path":356,"stem":357,"children":358,"page":120},"Orders","\u002Fdocs\u002Ffeatures\u002Forders","docs\u002F02.features\u002F06.orders",[359,363,368],{"title":355,"path":360,"stem":361,"draft":120,"icon":362},"\u002Fdocs\u002Ffeatures\u002Forders\u002Forders","docs\u002F02.features\u002F06.orders\u002F01.orders","i-material-symbols-receipt-long-rounded",{"title":364,"path":365,"stem":366,"draft":120,"icon":367},"Reconciliation","\u002Fdocs\u002Ffeatures\u002Forders\u002Freconciliation","docs\u002F02.features\u002F06.orders\u002F02.reconciliation","i-material-symbols-balance",{"title":369,"path":370,"stem":371,"draft":120,"icon":372},"Shipping labels","\u002Fdocs\u002Ffeatures\u002Forders\u002Fshipping-labels","docs\u002F02.features\u002F06.orders\u002F03.shipping-labels","i-material-symbols-local-shipping-rounded",{"title":374,"draft":120,"path":375,"stem":376,"children":377},"Growth","\u002Fdocs\u002Fgrowth","docs\u002F03.growth\u002Findex",[378,379,402,466,490],{"title":119,"path":375,"stem":376,"draft":120},{"title":380,"draft":120,"path":381,"stem":382,"children":383,"page":120},"Actions","\u002Fdocs\u002Fgrowth\u002Factions","docs\u002F03.growth\u002F01.actions",[384,389,393,398],{"title":385,"path":386,"stem":387,"draft":120,"icon":388},"What are Actions","\u002Fdocs\u002Fgrowth\u002Factions\u002Fwhat-are-actions","docs\u002F03.growth\u002F01.actions\u002F01.what-are-actions","i-material-symbols-app-spark-rounded",{"title":390,"path":391,"stem":392,"draft":120},"Action flow","\u002Fdocs\u002Fgrowth\u002Factions\u002Faction-flow","docs\u002F03.growth\u002F01.actions\u002F02.action-flow",{"title":394,"path":395,"stem":396,"draft":120,"icon":397},"Deployed and dismissed","\u002Fdocs\u002Fgrowth\u002Factions\u002Fdeployed-and-dismissed","docs\u002F03.growth\u002F01.actions\u002F03.deployed-and-dismissed","i-material-symbols-published-with-changes-rounded",{"title":399,"path":400,"stem":401,"draft":120,"icon":301},"How Results are calculated","\u002Fdocs\u002Fgrowth\u002Factions\u002Fresults","docs\u002F03.growth\u002F01.actions\u002F04.results",{"title":403,"draft":120,"path":404,"stem":405,"children":406,"icon":408},"Action types","\u002Fdocs\u002Fgrowth\u002Faction-types","docs\u002F03.growth\u002F02.action-types\u002Findex",[407,409,414,419,423,428,433,438,443,447,452,457,462],{"title":119,"path":404,"stem":405,"draft":120,"icon":408},"i-material-symbols-format-list-bulleted-rounded",{"title":410,"path":411,"stem":412,"draft":120,"icon":413},"Price buffer","\u002Fdocs\u002Fgrowth\u002Faction-types\u002Fprice-buffer","docs\u002F03.growth\u002F02.action-types\u002F01.price-buffer","i-material-symbols-money-range-rounded",{"title":415,"path":416,"stem":417,"draft":120,"icon":418},"Commission adjust","\u002Fdocs\u002Fgrowth\u002Faction-types\u002Fcommission-adjust","docs\u002F03.growth\u002F02.action-types\u002F02.commission-adjust","i-material-symbols-percent-discount-rounded",{"title":420,"path":421,"stem":422,"draft":120,"icon":210},"Variant merge","\u002Fdocs\u002Fgrowth\u002Faction-types\u002Fvariant-merge","docs\u002F03.growth\u002F02.action-types\u002F03.variant-merge",{"title":424,"path":425,"stem":426,"draft":120,"icon":427},"Target ROAS","\u002Fdocs\u002Fgrowth\u002Faction-types\u002Ftarget-roas","docs\u002F03.growth\u002F02.action-types\u002F04.target-roas","i-material-symbols-target",{"title":429,"path":430,"stem":431,"draft":120,"icon":432},"Bundle Deal","\u002Fdocs\u002Fgrowth\u002Faction-types\u002Fbundle-deal","docs\u002F03.growth\u002F02.action-types\u002F05.bundle-deal","i-material-symbols-category-rounded",{"title":434,"path":435,"stem":436,"draft":120,"icon":437},"Product Boost","\u002Fdocs\u002Fgrowth\u002Faction-types\u002Fproduct-boost","docs\u002F03.growth\u002F02.action-types\u002F06.product-boost","i-material-symbols-electric-bolt-rounded",{"title":439,"path":440,"stem":441,"draft":120,"icon":442},"Campaign Enrollment","\u002Fdocs\u002Fgrowth\u002Faction-types\u002Fcampaign-enrollment","docs\u002F03.growth\u002F02.action-types\u002F07.campaign-enrollment","i-material-symbols-play-arrow-rounded",{"title":444,"path":445,"stem":446,"draft":120,"icon":349},"Ad Adjustment","\u002Fdocs\u002Fgrowth\u002Faction-types\u002Fad-adjustment","docs\u002F03.growth\u002F02.action-types\u002F08.ad-adjustment",{"title":448,"path":449,"stem":450,"draft":120,"icon":451},"SEO","\u002Fdocs\u002Fgrowth\u002Faction-types\u002Fseo","docs\u002F03.growth\u002F02.action-types\u002F09.seo","i-material-symbols-category-search-rounded",{"title":453,"path":454,"stem":455,"draft":120,"icon":456},"Add-on Deal","\u002Fdocs\u002Fgrowth\u002Faction-types\u002Fadd-on-deal","docs\u002F03.growth\u002F02.action-types\u002F10.add-on-deal","i-material-symbols-add-box-rounded",{"title":458,"path":459,"stem":460,"draft":120,"icon":461},"Stock Up","\u002Fdocs\u002Fgrowth\u002Faction-types\u002Fstock-up","docs\u002F03.growth\u002F02.action-types\u002F11.stock-up","i-material-symbols-inventory-rounded",{"title":463,"path":464,"stem":465,"draft":120,"icon":427},"TikTok Target ROAS","\u002Fdocs\u002Fgrowth\u002Faction-types\u002Ftiktok-target-roas","docs\u002F03.growth\u002F02.action-types\u002F12.tiktok-target-roas",{"title":467,"draft":120,"path":468,"stem":469,"children":470,"page":120},"Ads","\u002Fdocs\u002Fgrowth\u002Fads","docs\u002F03.growth\u002F03.ads",[471,476,480,485],{"title":472,"path":473,"stem":474,"draft":120,"icon":475},"Reading the Sankey","\u002Fdocs\u002Fgrowth\u002Fads\u002Freading-the-sankey","docs\u002F03.growth\u002F03.ads\u002F01.reading-the-sankey","i-material-symbols-schema-rounded",{"title":477,"path":478,"stem":479,"draft":120,"icon":169},"Cannibalization","\u002Fdocs\u002Fgrowth\u002Fads\u002Fcannibalization","docs\u002F03.growth\u002F03.ads\u002F02.cannibalization",{"title":481,"path":482,"stem":483,"draft":120,"icon":484},"Meta (Facebook) Ads","\u002Fdocs\u002Fgrowth\u002Fads\u002Fmeta-ads","docs\u002F03.growth\u002F03.ads\u002F03.meta-ads","i-simple-icons-meta",{"title":486,"path":487,"stem":488,"draft":120,"icon":489},"CPAS profit","\u002Fdocs\u002Fgrowth\u002Fads\u002Fcpas-profit","docs\u002F03.growth\u002F03.ads\u002F04.cpas-profit","i-material-symbols-hub-rounded",{"title":491,"draft":120,"path":492,"stem":493,"children":494,"icon":174},"Optimization groups","\u002Fdocs\u002Fgrowth\u002Foptimization-groups","docs\u002F03.growth\u002F04.optimization-groups\u002Findex",[495,496,501,506,511,516,520,525,530,535,540,545,549,554,559,564,569],{"title":119,"path":492,"stem":493,"draft":120,"icon":174},{"title":497,"path":498,"stem":499,"draft":120,"icon":500},"Planning your groups","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fplanning-your-groups","docs\u002F03.growth\u002F04.optimization-groups\u002F00.planning-your-groups","i-lucide-boxes",{"title":502,"path":503,"stem":504,"draft":120,"icon":505},"Creating a group","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fcreating-a-group","docs\u002F03.growth\u002F04.optimization-groups\u002F01.creating-a-group","i-lucide-plus",{"title":507,"path":508,"stem":509,"draft":120,"icon":510},"Global settings","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fglobal-settings","docs\u002F03.growth\u002F04.optimization-groups\u002F02.global-settings","i-lucide-settings-2",{"title":512,"path":513,"stem":514,"draft":120,"icon":515},"Budget and limits","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fbudget-and-limits","docs\u002F03.growth\u002F04.optimization-groups\u002F03.budget-and-limits","i-lucide-wallet",{"title":374,"path":517,"stem":518,"draft":120,"icon":519},"\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fgrowth","docs\u002F03.growth\u002F04.optimization-groups\u002F04.growth","i-lucide-trending-up",{"title":521,"path":522,"stem":523,"draft":120,"icon":524},"Choosing an objective","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fchoosing-an-objective","docs\u002F03.growth\u002F04.optimization-groups\u002F05.choosing-an-objective","i-lucide-target",{"title":526,"path":527,"stem":528,"draft":120,"icon":529},"Constraints","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fconstraints","docs\u002F03.growth\u002F04.optimization-groups\u002F06.constraints","i-lucide-shield-check",{"title":531,"path":532,"stem":533,"draft":120,"icon":534},"Distribution","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fallocation-preference","docs\u002F03.growth\u002F04.optimization-groups\u002F07.allocation-preference","i-lucide-sliders-horizontal",{"title":536,"path":537,"stem":538,"draft":120,"icon":539},"Pacing and rebalancing","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fpacing-and-rebalancing","docs\u002F03.growth\u002F04.optimization-groups\u002F08.pacing-and-rebalancing","i-lucide-clock",{"title":541,"path":542,"stem":543,"draft":120,"icon":544},"The month plan","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fmonthly-plan","docs\u002F03.growth\u002F04.optimization-groups\u002F09.monthly-plan","i-lucide-calendar-days",{"title":546,"path":547,"stem":548,"draft":120,"icon":539},"The Timeline schedule","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fschedule","docs\u002F03.growth\u002F04.optimization-groups\u002F10.schedule",{"title":550,"path":551,"stem":552,"draft":120,"icon":553},"Automation rules","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fautomation","docs\u002F03.growth\u002F04.optimization-groups\u002F11.automation","i-lucide-workflow",{"title":555,"path":556,"stem":557,"draft":120,"icon":558},"Managing campaigns in a group","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fmanaging-campaigns","docs\u002F03.growth\u002F04.optimization-groups\u002F12.managing-campaigns","i-lucide-list-checks",{"title":560,"path":561,"stem":562,"draft":120,"icon":563},"How the run works","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fdaily-run","docs\u002F03.growth\u002F04.optimization-groups\u002F13.daily-run","i-lucide-refresh-cw",{"title":565,"path":566,"stem":567,"draft":120,"icon":568},"When the ads model is updating","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fmodel-training","docs\u002F03.growth\u002F04.optimization-groups\u002F14.model-training","i-lucide-brain-circuit",{"title":570,"path":571,"stem":572,"draft":120,"icon":573},"Glossary","\u002Fdocs\u002Fgrowth\u002Foptimization-groups\u002Fglossary","docs\u002F03.growth\u002F04.optimization-groups\u002F16.glossary","i-lucide-book-a",{"title":575,"draft":120,"path":576,"stem":577,"children":578},"AI and API","\u002Fdocs\u002Fai-and-api","docs\u002F04.ai-and-api\u002Findex",[579,580,620],{"title":119,"path":576,"stem":577,"draft":120},{"title":43,"draft":120,"path":44,"stem":581,"children":582,"icon":584},"docs\u002F04.ai-and-api\u002F01.assistants\u002Findex",[583,585,590,595,600,605,610,615],{"title":119,"path":44,"stem":581,"draft":120,"icon":584},"i-material-symbols-smart-toy-rounded",{"title":586,"path":587,"stem":588,"draft":120,"icon":589},"Connect to ChatGPT","\u002Fdocs\u002Fai-and-api\u002Fassistants\u002Fconnect-chatgpt","docs\u002F04.ai-and-api\u002F01.assistants\u002F01.connect-chatgpt","i-simple-icons-openai",{"title":591,"path":592,"stem":593,"draft":120,"icon":594},"Connect to Claude","\u002Fdocs\u002Fai-and-api\u002Fassistants\u002Fconnect-claude","docs\u002F04.ai-and-api\u002F01.assistants\u002F02.connect-claude","i-simple-icons-claude",{"title":596,"path":597,"stem":598,"draft":120,"icon":599},"Native playbooks","\u002Fdocs\u002Fai-and-api\u002Fassistants\u002Fplaybooks","docs\u002F04.ai-and-api\u002F01.assistants\u002F03.playbooks","i-material-symbols-route-rounded",{"title":601,"path":602,"stem":603,"draft":120,"icon":604},"Prompt library","\u002Fdocs\u002Fai-and-api\u002Fassistants\u002Fprompt-library","docs\u002F04.ai-and-api\u002F01.assistants\u002F04.prompt-library","i-material-symbols-forum-rounded",{"title":606,"path":607,"stem":608,"draft":120,"icon":609},"MCP tool catalog","\u002Fdocs\u002Fai-and-api\u002Fassistants\u002Ftool-catalog","docs\u002F04.ai-and-api\u002F01.assistants\u002F05.tool-catalog","i-material-symbols-build-rounded",{"title":611,"path":612,"stem":613,"draft":120,"icon":614},"Permissions and safety","\u002Fdocs\u002Fai-and-api\u002Fassistants\u002Fusage-and-safety","docs\u002F04.ai-and-api\u002F01.assistants\u002F06.usage-and-safety","i-material-symbols-health-and-safety-rounded",{"title":616,"path":617,"stem":618,"draft":120,"icon":619},"Worked MCP examples","\u002Fdocs\u002Fai-and-api\u002Fassistants\u002Fworked-examples","docs\u002F04.ai-and-api\u002F01.assistants\u002F07.worked-examples","i-material-symbols-menu-book-rounded",{"title":46,"draft":120,"path":621,"stem":622,"children":623,"page":120},"\u002Fdocs\u002Fai-and-api\u002Fapi","docs\u002F04.ai-and-api\u002F02.api",[624,628,633,638,643,648],{"title":625,"path":47,"stem":626,"draft":120,"icon":627},"Getting started","docs\u002F04.ai-and-api\u002F02.api\u002F01.getting-started","i-material-symbols-key-rounded",{"title":629,"path":630,"stem":631,"draft":120,"icon":632},"API security & limits","\u002Fdocs\u002Fai-and-api\u002Fapi\u002Fsecurity","docs\u002F04.ai-and-api\u002F02.api\u002F02.security","i-material-symbols-verified-user-rounded",{"title":634,"path":635,"stem":636,"draft":120,"icon":637},"Endpoints: products & orders","\u002Fdocs\u002Fai-and-api\u002Fapi\u002Fproducts-and-orders","docs\u002F04.ai-and-api\u002F02.api\u002F03.products-and-orders","i-material-symbols-package-2-rounded",{"title":639,"path":640,"stem":641,"draft":120,"icon":642},"Endpoints: financial breakdown","\u002Fdocs\u002Fai-and-api\u002Fapi\u002Ffinancial-breakdown","docs\u002F04.ai-and-api\u002F02.api\u002F04.financial-breakdown","i-material-symbols-account-balance-rounded",{"title":644,"path":645,"stem":646,"draft":120,"icon":647},"Endpoints: raw platform data","\u002Fdocs\u002Fai-and-api\u002Fapi\u002Fplatform-data","docs\u002F04.ai-and-api\u002F02.api\u002F05.platform-data","i-material-symbols-database-rounded",{"title":649,"path":650,"stem":651,"draft":120,"icon":652},"Endpoints: Actions & recommendations","\u002Fdocs\u002Fai-and-api\u002Fapi\u002Frecommendations","docs\u002F04.ai-and-api\u002F02.api\u002F06.recommendations","i-material-symbols-recommend-rounded",{"title":654,"draft":120,"path":655,"stem":656,"children":657},"Administration","\u002Fdocs\u002Fadministration","docs\u002F05.administration\u002Findex",[658,659,679],{"title":119,"path":655,"stem":656,"draft":120},{"title":660,"draft":120,"path":661,"stem":662,"children":663,"page":120},"Team and access","\u002Fdocs\u002Fadministration\u002Fteam-and-access","docs\u002F05.administration\u002F01.team-and-access",[664,669,674],{"title":665,"path":666,"stem":667,"draft":120,"icon":668},"Team & roles","\u002Fdocs\u002Fadministration\u002Fteam-and-access\u002Fteam-and-roles","docs\u002F05.administration\u002F01.team-and-access\u002F01.team-and-roles","i-material-symbols-group-rounded",{"title":670,"path":671,"stem":672,"draft":120,"icon":673},"Adding teammates","\u002Fdocs\u002Fadministration\u002Fteam-and-access\u002Fadding-teammates","docs\u002F05.administration\u002F01.team-and-access\u002F02.adding-teammates","i-material-symbols-person-add-rounded",{"title":675,"path":676,"stem":677,"draft":120,"icon":678},"Managing access","\u002Fdocs\u002Fadministration\u002Fteam-and-access\u002Fmanaging-access","docs\u002F05.administration\u002F01.team-and-access\u002F03.managing-access","i-material-symbols-admin-panel-settings-rounded",{"title":680,"draft":120,"path":681,"stem":682,"children":683,"page":120},"Account","\u002Fdocs\u002Fadministration\u002Faccount","docs\u002F05.administration\u002F02.account",[684,686],{"title":49,"path":50,"stem":685,"draft":120,"icon":489},"docs\u002F05.administration\u002F02.account\u002F01.open-platform",{"title":687,"path":688,"stem":689,"draft":120,"icon":362},"VAT","\u002Fdocs\u002Fadministration\u002Faccount\u002Fvat","docs\u002F05.administration\u002F02.account\u002F02.vat",{"id":691,"title":486,"body":692,"description":996,"draft":120,"draftReason":997,"extension":998,"layout":997,"meta":999,"navigation":1000,"path":487,"platforms":1001,"rawbody":1003,"seo":1004,"stem":488,"__hash__":1005},"docs_en\u002Fdocs\u002F03.growth\u002F03.ads\u002F04.cpas-profit.md",{"type":693,"value":694,"toc":987},"minimark",[695,703,719,724,773,776,779,783,851,858,869,872,876,879,882,898,902,908,971,977],[696,697,698,702],"p",{},[699,700,701],"strong",{},"CPAS profit joins Meta's attribution to Shopee's settlement and answers one question: did this shop's Collaborative Ads spend make money?"," It answers it twice, on two bases, and the layout keeps them apart on purpose.",[696,704,705,706,709,710,713,714,718],{},"Find it at ",[699,707,708],{},"Ads → CPAS",". The tab appears on ",[699,711,712],{},"Shopee"," shops that have a connected ",[715,716,717],"a",{"href":482},"Meta ad account"," — CPAS is Meta spend attributed to a Shopee catalog, so no other marketplace has an equivalent.",[720,721,723],"h2",{"id":722},"the-two-bases-and-why-they-are-never-blended","The two bases, and why they are never blended",[725,726,727,743],"table",{},[728,729,730],"thead",{},[731,732,733,737,740],"tr",{},[734,735,736],"th",{},"Basis",[734,738,739],{},"What it counts",[734,741,742],{},"Use it to",[744,745,746,760],"tbody",{},[731,747,748,754,757],{},[749,750,751],"td",{},[699,752,753],{},"What Meta claims",[749,755,756],{},"Every sale Meta says its ads drove — the same figure Ads Manager reports",[749,758,759],{},"Judge Meta",[731,761,762,767,770],{},[749,763,764],{},[699,765,766],{},"What CPAS adds as a channel",[749,768,769],{},"What is left of that claim after affiliate and Shopee ads take theirs",[749,771,772],{},"Size CPAS beside your other channels",[696,774,775],{},"Roughly half of Meta's claim collides with the Shopee ads claim, because a sale credited to two channels is still one sale. So the channel figure is materially smaller — and it is the only one you may add to your other channels without double-counting.",[696,777,778],{},"Never put one basis's numerator over the other's denominator.",[720,780,782],{"id":781},"reading-the-cpas-tiles","Reading the CPAS tiles",[725,784,785,795],{},[728,786,787],{},[731,788,789,792],{},[734,790,791],{},"Tile",[734,793,794],{},"Reads as",[744,796,797,807,817,831,841],{},[731,798,799,804],{},[749,800,801],{},[699,802,803],{},"Meta spend",[749,805,806],{},"What you were billed for Collaborative Ads over the window, across every CPAS campaign. Known the day it happens.",[731,808,809,814],{},[749,810,811],{},[699,812,813],{},"Meta-attributed sales",[749,815,816],{},"Every sale Meta says its ads drove, with the unit count beneath.",[731,818,819,824],{},[749,820,821],{},[699,822,823],{},"Profit on Meta's claim",[749,825,826,827,830],{},"Those sales at the shop's realized margin, less the ",[699,828,829],{},"full"," Meta spend.",[731,832,833,838],{},[749,834,835],{},[699,836,837],{},"CPAS channel sales",[749,839,840],{},"Meta's claim after precedence resolution, shown as a share of that claim.",[731,842,843,848],{},[749,844,845],{},[699,846,847],{},"CPAS channel profit",[749,849,850],{},"The precedence-resolved sales at the same margin, still bearing the full Meta spend.",[696,852,853,854,857],{},"Both profit figures carry the ",[699,855,856],{},"whole"," Meta spend — the money left the account whether or not the sale was contested. A negative channel profit is therefore a real reading, not an error state.",[859,860,862],"callout",{"icon":861},"i-lucide-triangle-alert",[696,863,864,865,868],{},"The ratios beside the profit tiles ",[699,866,867],{},"break even at 0, not 1",". They are profit over spend, not revenue over spend. A reader comparing them against 1 calls every profitable campaign a loser.",[696,870,871],{},"The window is the trailing 30 days, and each tile is compared against the previous 30 days so a level reads as a movement rather than a bare number.",[720,873,875],{"id":874},"why-a-recent-window-reads-low","Why a recent window reads low",[696,877,878],{},"Shopee settles escrow on a lag. The page names the date it has settled through: spend after that date is already counted, but the margin it bought is not — so profit for a very recent window is understated by construction. If nothing in the window has settled at all, no margin can be computed and the page says so rather than printing a zero.",[696,880,881],{},"Two other notices appear when they apply:",[883,884,885,892],"ul",{},[886,887,888,891],"li",{},[699,889,890],{},"Mixed ad-account currency"," — at least one day billed in a currency other than the shop's, with no conversion applied. Treat the spend figures as approximate until it is resolved.",[886,893,894,897],{},[699,895,896],{},"Missing cost"," — units with no product cost, and none we can infer, are costed at zero. That overstates margin and therefore profit; add costs to those products for a true reading.",[720,899,901],{"id":900},"the-per-product-cpas-table","The per-product CPAS table",[696,903,904,907],{},[699,905,906],{},"By product"," lists each advertised product with its margin, state and units. The state column separates two things a margin figure alone cannot:",[725,909,910,920],{},[728,911,912],{},[731,913,914,917],{},[734,915,916],{},"State",[734,918,919],{},"Meaning",[744,921,922,932,942,952,962],{},[731,923,924,929],{},[749,925,926],{},[699,927,928],{},"Settled",[749,930,931],{},"Shopee has paid out; the margin is real.",[731,933,934,939],{},[749,935,936],{},[699,937,938],{},"Not settled",[749,940,941],{},"The payout has not landed yet.",[731,943,944,949],{},[749,945,946],{},[699,947,948],{},"No sales",[749,950,951],{},"The ads ran and nothing sold — this is not money waiting to arrive.",[731,953,954,959],{},[749,955,956],{},[699,957,958],{},"No settled revenue",[749,960,961],{},"Either of the two above; the data cannot tell them apart.",[731,963,964,968],{},[749,965,966],{},[699,967,896],{},[749,969,970],{},"No cost on file, so the margin shown is optimistic.",[696,972,973,974,976],{},"Per-product spend sums lower than the headline ",[699,975,803],{},", because Meta does not attribute every baht to a single product.",[859,978,980],{"icon":979},"i-lucide-info",[696,981,982,983,986],{},"The shop overview's CPAS lane can read ",[699,984,985],{},"lower"," than CPAS channel sales here. The overview caps every channel to the share the others leave it, so where the Shopee ads claim is already large, CPAS is truncated there and not on this page.",{"title":988,"searchDepth":989,"depth":989,"links":990},"",3,[991,993,994,995],{"id":722,"depth":992,"text":723},2,{"id":781,"depth":992,"text":782},{"id":874,"depth":992,"text":875},{"id":900,"depth":992,"text":901},"Whether your Meta Collaborative Ads spend made money on a Shopee shop, read on two bases that must never be mixed.",null,"md",{},{"icon":489},[1002],"shopee","---\ntitle: CPAS profit\ndescription: Whether your Meta Collaborative Ads spend made money on a Shopee shop, read on two bases that must never be mixed.\nplatforms:\n  - shopee\nnavigation:\n  icon: i-material-symbols-hub-rounded\n---\n\n**CPAS profit joins Meta's attribution to Shopee's settlement and answers one question: did this shop's Collaborative Ads spend make money?** It answers it twice, on two bases, and the layout keeps them apart on purpose.\n\nFind it at **Ads → CPAS**. The tab appears on **Shopee** shops that have a connected [Meta ad account](\u002Fdocs\u002Fgrowth\u002Fads\u002Fmeta-ads) — CPAS is Meta spend attributed to a Shopee catalog, so no other marketplace has an equivalent.\n\n## The two bases, and why they are never blended\n\n| Basis | What it counts | Use it to |\n| --- | --- | --- |\n| **What Meta claims** | Every sale Meta says its ads drove — the same figure Ads Manager reports | Judge Meta |\n| **What CPAS adds as a channel** | What is left of that claim after affiliate and Shopee ads take theirs | Size CPAS beside your other channels |\n\nRoughly half of Meta's claim collides with the Shopee ads claim, because a sale credited to two channels is still one sale. So the channel figure is materially smaller — and it is the only one you may add to your other channels without double-counting.\n\nNever put one basis's numerator over the other's denominator.\n\n## Reading the CPAS tiles\n\n| Tile | Reads as |\n| --- | --- |\n| **Meta spend** | What you were billed for Collaborative Ads over the window, across every CPAS campaign. Known the day it happens. |\n| **Meta-attributed sales** | Every sale Meta says its ads drove, with the unit count beneath. |\n| **Profit on Meta's claim** | Those sales at the shop's realized margin, less the **full** Meta spend. |\n| **CPAS channel sales** | Meta's claim after precedence resolution, shown as a share of that claim. |\n| **CPAS channel profit** | The precedence-resolved sales at the same margin, still bearing the full Meta spend. |\n\nBoth profit figures carry the **whole** Meta spend — the money left the account whether or not the sale was contested. A negative channel profit is therefore a real reading, not an error state.\n\n::callout{icon=\"i-lucide-triangle-alert\"}\nThe ratios beside the profit tiles **break even at 0, not 1**. They are profit over spend, not revenue over spend. A reader comparing them against 1 calls every profitable campaign a loser.\n::\n\nThe window is the trailing 30 days, and each tile is compared against the previous 30 days so a level reads as a movement rather than a bare number.\n\n## Why a recent window reads low\n\nShopee settles escrow on a lag. The page names the date it has settled through: spend after that date is already counted, but the margin it bought is not — so profit for a very recent window is understated by construction. If nothing in the window has settled at all, no margin can be computed and the page says so rather than printing a zero.\n\nTwo other notices appear when they apply:\n\n- **Mixed ad-account currency** — at least one day billed in a currency other than the shop's, with no conversion applied. Treat the spend figures as approximate until it is resolved.\n- **Missing cost** — units with no product cost, and none we can infer, are costed at zero. That overstates margin and therefore profit; add costs to those products for a true reading.\n\n## The per-product CPAS table\n\n**By product** lists each advertised product with its margin, state and units. The state column separates two things a margin figure alone cannot:\n\n| State | Meaning |\n| --- | --- |\n| **Settled** | Shopee has paid out; the margin is real. |\n| **Not settled** | The payout has not landed yet. |\n| **No sales** | The ads ran and nothing sold — this is not money waiting to arrive. |\n| **No settled revenue** | Either of the two above; the data cannot tell them apart. |\n| **Missing cost** | No cost on file, so the margin shown is optimistic. |\n\nPer-product spend sums lower than the headline **Meta spend**, because Meta does not attribute every baht to a single product.\n\n::callout{icon=\"i-lucide-info\"}\nThe shop overview's CPAS lane can read **lower** than CPAS channel sales here. The overview caps every channel to the share the others leave it, so where the Shopee ads claim is already large, CPAS is truncated there and not on this page.\n::\n",{"title":486,"description":996},"siktuLAb9dKXA_DtNA2guAA8MiULURzk1TZxLaRQDXA",{"data":1007,"body":1008},{},{"type":1009,"children":1010},"root",[1011],{"type":1012,"tag":696,"props":1013,"children":1014},"element",{},[1015],{"type":1016,"value":996},"text",1792785005433]